Noom | Competitive Intelligence Profile
Noom is a leading behavior change company in the wellness and fitness services industry, focused on helping people achieve real,...
Noom is a leading behavior change company in the wellness and fitness services industry, focused on helping people achieve real, sustainable results in weight loss using a combination of technology, psychology, and personal coaching. The company offers behavior change courses, virtual diabetes prevention programs, and personalized plans tailored to individual biology and psychology.
🛍️ Noom Product and Pricing Intelligence →
📅 Noom Event Participations →
⚖️ Noom Regulatory Intelligence →
👔 Noom Management and Leadership Team →
⚔️ Noom Alternatives and Competitors →
💼 Noom Hiring and Layoffs →
🤝 Noom Partnerships, Clients and Vendors →
📈 Noom Financial Performance, Fundraising, M&A →
🛍️ Noom Product and Pricing Intelligence
Leverage product insights to define key product development milestones, guide go-to-market planning, build a robust product-market fit matrix, and perform in-depth SWOT analyses.
Harness pricing intelligence to support strategic pricing decisions, conduct competitive pricing analysis, and craft effective differential pricing strategies.
- Noom now offers oral medications for weight loss starting at $29, including features of Noom Med with telehealth visits, care coordinators, and Noom Premium 1:1 Coaching.
- Noom updated its GLP-1Rx Program to focus on personalized dosing to minimize side effects and introduced new articles on managing side effects of weight loss medications in women, including Ozempic®, Semaglutide, Mounjaro®, and Metformin, starting from Jul 16 2025 to Aug 03 2025.
- Noom launched the Microdose GLP-1℞ Program on August 4, offering a lower-dose, lower-cost weight-loss solution with minimal side effects, starting at $119.
📅 Noom Event Participations
Stay updated on where your competitors are showing up—industry conferences, webinars, podcasts, and speaking engagements—to gauge their messaging, target audiences, and strategic focus. Discover how they’re positioning themselves in the market, what narratives they’re pushing, and which partnerships they’re cultivating. Use this intelligence to refine your own positioning, identify missed opportunities, and stay top-of-mind in your industry.
- Noom's Chief Medical Officer Dr. Jeffrey Egler may join a SXSW 2026 panel on optimizing weight health with metabolic hormones if voted in by August 24.
- Noom was invited to the White House on Jul 31, 2025, to pledge to the CMS Digital Health Ecosystem Shared Framework, focusing on empowering people, integrating AI, and accelerating healthcare access.
- Noom will attend #ZINCON2025 to connect with attendees at their booth.
⚖️ Noom Regulatory Intelligence
Monitor critical regulatory events—such as issued or revoked licenses, lawsuits, investigations, and court rulings—to understand the compliance posture and legal exposure of your rivals. Spot early warning signs of operational risk, delays, or reputational damage, and use these insights to fine-tune your market strategy, mitigate your own risk, or capitalize on competitor setbacks.
- Noom updated its terms to include authorization for submitting claims and billing health insurance plans on behalf of users, directing payments to Noom or its affiliates for services rendered.
👔 Noom Management and Leadership Team
Understand who’s steering your competitors by tracking changes in their management and leadership teams. Gain insights into strategic direction, leadership style, and organizational priorities based on executive backgrounds and hiring trends. Use this knowledge to anticipate competitive moves, tailor your sales or partnership approach, and benchmark against industry leaders.
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Chief Growth Officer
[email protected] -
Founder & CEO of Stealth AI Company (coming soon)[email protected]
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Chief of Staff[email protected]
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CEO[email protected]
⚔️ Noom Alternatives and Competitors
Identify the competitors of your competitors to uncover indirect threats, emerging disruptors, and untapped opportunities. Understand the broader competitive ecosystem, spot white space in the market, and gain strategic context that helps you position more effectively. These insights sharpen your market intelligence and reveal angles others often overlook.
- Added Health |
- HabitNu |
- Wellory |
- tdeecalculator.net |
- weightwatchers.com |
- freedieting.com |
- verywellfit.com |
- MyFitnessPal |
- Mochi Health |
- Lose It! |
- Cronometer |
- PlateJoy |
- Eat This Much |
- Holly Health |
- ScaleBook |
- Diet Bet |
- Healthi |
- Fooducate |
- Mindful Eating Coach
💼 Noom Hiring and Layoffs
Track key workforce changes—new hires, leadership shifts, and layoffs—to spot strategic organizational moves. Identify rising competitors, uncover shifts in company direction, and seize opportunities to attract top talent or engage new decision-makers. Use these insights to refine your recruitment strategy and build stronger business relationships.
- Noom welcomed Dr. David Luu, MD, a heart surgeon and health-tech entrepreneur, to its Board of Directors to guide innovation in longevity care and digital health.
- Noom's VP Marketing Noah L. announced a job opening for a Marketing Data Scientist to work under Zhongyun(Job) Deng, Ph.D.
- Thomas V. has joined Noom as Head of Influencer Network, previously serving as Senior Vice President, Live Content and Community at The Meet Group in the United States.
🤝 Noom Partnerships, Clients and Vendors
Monitor new partnerships, client wins, and vendor relationships to understand where your competitors are gaining traction. Spot emerging alliances, evaluate ecosystem shifts, and identify potential partners or prospects early. These insights help you refine your sales strategy, anticipate market movements, and stay one step ahead in a dynamic competitive landscape.
- Noom offers 4 free 20-minute Zumba classes in partnership with Zumba Fitness.
- Noom is partnering with Stitch Fix for a giveaway from May 20-26, offering a 12-month Noom subscription and a $300 Stitch Fix promo code.
📈 Noom Financial Performance, Fundraising, M&A
Track competitors’ financial performance, fundraising rounds, and M&A activity to assess their growth trajectory and strategic focus. Uncover signals of expansion, market entry, or consolidation, and benchmark your position accordingly. Use these insights to inform investor conversations, identify acquisition opportunities, and fine-tune your competitive strategy.
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- YourKeto Diet |
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- Huel |
- Kilo Health |
- BetterMe
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