Noom | Competitive Intelligence Profile
Noom is a leading behavior change company in the wellness and fitness services industry, focused on helping people achieve real,...
Noom is a leading behavior change company in the wellness and fitness services industry, focused on helping people achieve real, sustainable results in weight loss using a combination of technology, psychology, and personal coaching. The company offers behavior change courses, virtual diabetes prevention programs, and personalized plans tailored to individual biology and psychology.
🛍️ Noom Product and Pricing Intelligence →
📅 Noom Event Participations →
⚖️ Noom Regulatory Intelligence →
👔 Noom Management and Leadership Team →
⚔️ Noom Alternatives and Competitors →
💼 Noom Hiring and Layoffs →
🤝 Noom Partnerships, Clients and Vendors →
📈 Noom Financial Performance, Fundraising, M&A →
🛍️ Noom Product and Pricing Intelligence
Leverage product insights to define key product development milestones, guide go-to-market planning, build a robust product-market fit matrix, and perform in-depth SWOT analyses.
Harness pricing intelligence to support strategic pricing decisions, conduct competitive pricing analysis, and craft effective differential pricing strategies.
- Noom released data showing its effectiveness in building healthy habits and made its GLP-1 Companion free for anyone on a GLP-1 from any provider, announced by Rachel Stauffer.
- Noom now offers self-pay Zepbound vials starting at $299 per month through LillyDirect, alongside its behavioral program, and claims users lose 48% more weight in 6 months compared to GLP-1 alone.
- Noom launched the Noom Biomarkers Test Kit as a standalone offering, an at-home blood test that pairs with its free healthy habit support or weight loss programs.
📅 Noom Event Participations
Stay updated on where your competitors are showing up—industry conferences, webinars, podcasts, and speaking engagements—to gauge their messaging, target audiences, and strategic focus. Discover how they’re positioning themselves in the market, what narratives they’re pushing, and which partnerships they’re cultivating. Use this intelligence to refine your own positioning, identify missed opportunities, and stay top-of-mind in your industry.
- Noom is a Title Sponsor of HLTH USA 2026, an event taking place in 2026.
- Noom sponsored the opening night of the LongevityDocs Summit in Cannes on June 17, 2026.
- Noom's Chief Medical Officer, Dr. Jeffrey Egler, will speak on a panel titled 'The Longevity Mindset: Why Behavior — Not Biohacking — Will Define the Future of Health' at Aspen Ideas: Health on June 24.
⚖️ Noom Regulatory Intelligence
Monitor critical regulatory events—such as issued or revoked licenses, lawsuits, investigations, and court rulings—to understand the compliance posture and legal exposure of your rivals. Spot early warning signs of operational risk, delays, or reputational damage, and use these insights to fine-tune your market strategy, mitigate your own risk, or capitalize on competitor setbacks.
- Noom receives Medicare payments for chronic disease management through the ACCESS model.
👔 Noom Management and Leadership Team
Understand who’s steering your competitors by tracking changes in their management and leadership teams. Gain insights into strategic direction, leadership style, and organizational priorities based on executive backgrounds and hiring trends. Use this knowledge to anticipate competitive moves, tailor your sales or partnership approach, and benchmark against industry leaders.
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Chief Growth Officer
[email protected] -
Founder & CEO of Stealth AI Company (coming soon)[email protected]
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Chief of Staff[email protected]
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CEO[email protected]
⚔️ Noom Alternatives and Competitors
Identify the competitors of your competitors to uncover indirect threats, emerging disruptors, and untapped opportunities. Understand the broader competitive ecosystem, spot white space in the market, and gain strategic context that helps you position more effectively. These insights sharpen your market intelligence and reveal angles others often overlook.
- Added Health |
- HabitNu |
- Wellory |
- tdeecalculator.net |
- weightwatchers.com |
- freedieting.com |
- verywellfit.com |
- MyFitnessPal |
- Mochi Health |
- Lose It! |
- Cronometer |
- PlateJoy |
- Eat This Much |
- Holly Health |
- ScaleBook |
- Diet Bet |
- Healthi |
- Fooducate |
- Mindful Eating Coach
💼 Noom Hiring and Layoffs
Track key workforce changes—new hires, leadership shifts, and layoffs—to spot strategic organizational moves. Identify rising competitors, uncover shifts in company direction, and seize opportunities to attract top talent or engage new decision-makers. Use these insights to refine your recruitment strategy and build stronger business relationships.
- Ted Holden, MHP left Noom as Head of Strategic Partnerships & Network Strategy in the United States to join Collective Health as Vice President - Client Success.
- Mallori Hensley left Noom as Director of Customer Service in the United States to join Cadence as Director, Patient Success.
- Noom is hiring a second Product Marketing Manager to lead positioning and go-to-market, as announced by Cristina Boehmer on June 12, 2026.
🤝 Noom Partnerships, Clients and Vendors
Monitor new partnerships, client wins, and vendor relationships to understand where your competitors are gaining traction. Spot emerging alliances, evaluate ecosystem shifts, and identify potential partners or prospects early. These insights help you refine your sales strategy, anticipate market movements, and stay one step ahead in a dynamic competitive landscape.
- Noom partnered with the American Heart Association and the American College of Cardiology for a Father's Day discussion on behavior change and heart health, featuring insights from Charles Duhigg.
- Noom's partnership with PAISBOA Health Benefit Trust achieved 10% employee enrollment, with 21% of participants losing 3%+ body weight, leading to program expansion to spouses on November 1.
- Noom joined Aon's Accelerate Labs Direct-to-Consumer cohort in April 2026 to help employers navigate consumer-driven healthcare.
📈 Noom Financial Performance, Fundraising, M&A
Track competitors’ financial performance, fundraising rounds, and M&A activity to assess their growth trajectory and strategic focus. Uncover signals of expansion, market entry, or consolidation, and benchmark your position accordingly. Use these insights to inform investor conversations, identify acquisition opportunities, and fine-tune your competitive strategy.
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- UniMeal |
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