Noom | Competitive Intelligence Profile
Noom is a leading behavior change company in the wellness and fitness services industry, focused on helping people achieve real,...
Noom is a leading behavior change company in the wellness and fitness services industry, focused on helping people achieve real, sustainable results in weight loss using a combination of technology, psychology, and personal coaching. The company offers behavior change courses, virtual diabetes prevention programs, and personalized plans tailored to individual biology and psychology.
🛍️ Noom Product and Pricing Intelligence →
📅 Noom Event Participations →
⚖️ Noom Regulatory Intelligence →
👔 Noom Management and Leadership Team →
⚔️ Noom Alternatives and Competitors →
💼 Noom Hiring and Layoffs →
🤝 Noom Partnerships, Clients and Vendors →
📈 Noom Financial Performance, Fundraising, M&A →
🛍️ Noom Product and Pricing Intelligence
Leverage product insights to define key product development milestones, guide go-to-market planning, build a robust product-market fit matrix, and perform in-depth SWOT analyses.
Harness pricing intelligence to support strategic pricing decisions, conduct competitive pricing analysis, and craft effective differential pricing strategies.
- Noom launched two free AI-powered tools, Face Scan and Future Me, in its app on October 20.
- Noom launched its first AI-driven feature, Art Break, into its Free Tier to improve mental wellbeing through curated art galleries, as announced by CPO Aaron Severs on October 20.
- Noom launched Mindful Art Break, a weekly practice using art to relieve stress and boost psychological wellbeing, on October 15.
📅 Noom Event Participations
Stay updated on where your competitors are showing up—industry conferences, webinars, podcasts, and speaking engagements—to gauge their messaging, target audiences, and strategic focus. Discover how they’re positioning themselves in the market, what narratives they’re pushing, and which partnerships they’re cultivating. Use this intelligence to refine your own positioning, identify missed opportunities, and stay top-of-mind in your industry.
- Noom's Chief Commercial Officer Cody Fair will make a big announcement with a special guest during the LinkedIn Live event from HLTH 2025 on October 21.
- Noom's Chief Commercial Officer Cody Fair will present at HLTH 2025 on integrating behavior science and digital innovation for workforce wellbeing.
- Noom will be the Title Sponsor of HLTH USA 2025 in October.
⚖️ Noom Regulatory Intelligence
Monitor critical regulatory events—such as issued or revoked licenses, lawsuits, investigations, and court rulings—to understand the compliance posture and legal exposure of your rivals. Spot early warning signs of operational risk, delays, or reputational damage, and use these insights to fine-tune your market strategy, mitigate your own risk, or capitalize on competitor setbacks.
👔 Noom Management and Leadership Team
Understand who’s steering your competitors by tracking changes in their management and leadership teams. Gain insights into strategic direction, leadership style, and organizational priorities based on executive backgrounds and hiring trends. Use this knowledge to anticipate competitive moves, tailor your sales or partnership approach, and benchmark against industry leaders.
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Chief Growth Officer
[email protected] -
Founder & CEO of Stealth AI Company (coming soon)[email protected]
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Chief of Staff[email protected]
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CEO[email protected]
⚔️ Noom Alternatives and Competitors
Identify the competitors of your competitors to uncover indirect threats, emerging disruptors, and untapped opportunities. Understand the broader competitive ecosystem, spot white space in the market, and gain strategic context that helps you position more effectively. These insights sharpen your market intelligence and reveal angles others often overlook.
- Added Health |
- HabitNu |
- Wellory |
- tdeecalculator.net |
- weightwatchers.com |
- freedieting.com |
- verywellfit.com |
- MyFitnessPal |
- Mochi Health |
- Lose It! |
- Cronometer |
- PlateJoy |
- Eat This Much |
- Holly Health |
- ScaleBook |
- Diet Bet |
- Healthi |
- Fooducate |
- Mindful Eating Coach
💼 Noom Hiring and Layoffs
Track key workforce changes—new hires, leadership shifts, and layoffs—to spot strategic organizational moves. Identify rising competitors, uncover shifts in company direction, and seize opportunities to attract top talent or engage new decision-makers. Use these insights to refine your recruitment strategy and build stronger business relationships.
- Jeremy Victor, former Chief Customer Officer at Noom, left the company on September 30.
- Noom's VP Marketing Noah L. announced a job opening for a Marketing Data Scientist to work under Zhongyun(Job) Deng, Ph.D.
- Noom is hiring a Senior Database Administrator in the United States to manage and scale their data infrastructure using PostgreSQL, MySQL, and DynamoDB.
🤝 Noom Partnerships, Clients and Vendors
Monitor new partnerships, client wins, and vendor relationships to understand where your competitors are gaining traction. Spot emerging alliances, evaluate ecosystem shifts, and identify potential partners or prospects early. These insights help you refine your sales strategy, anticipate market movements, and stay one step ahead in a dynamic competitive landscape.
- Noom is collaborating with Highmark to bring its behavior-change programs to nearly 2 million members starting in 2026.
- Highmark Blue Cross Blue Shield partners with Noom to offer nearly 2 million eligible members access to Noom's personalized journeys for weight, diabetes prevention, and type 2 diabetes starting in 2026.
- Noom offers 4 free 20-minute Zumba classes in partnership with Zumba Fitness.
📈 Noom Financial Performance, Fundraising, M&A
Track competitors’ financial performance, fundraising rounds, and M&A activity to assess their growth trajectory and strategic focus. Uncover signals of expansion, market entry, or consolidation, and benchmark your position accordingly. Use these insights to inform investor conversations, identify acquisition opportunities, and fine-tune your competitive strategy.
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