Noom | Competitive Intelligence Profile
Noom is a leading behavior change company in the wellness and fitness services industry, focused on helping people achieve real,...
Noom is a leading behavior change company in the wellness and fitness services industry, focused on helping people achieve real, sustainable results in weight loss using a combination of technology, psychology, and personal coaching. The company offers behavior change courses, virtual diabetes prevention programs, and personalized plans tailored to individual biology and psychology.
Website
Headquarters
New York, NY
Size
1001-5000 employees
Industry
Wellness and Fitness Services
Specialities
Technology, Wellness, Weight-Loss, iOS, Android, Mobile, Startup, Diet, Health, Fitness, Lifestyle, Behavior Change, Psychology
🛍️ Noom Product and Pricing News →
👔 Noom CEO, Management and Leadership Team →
⚔️ Noom Alternatives and Competitors →
💼 Noom Hiring and Layoffs →
🤖 Noom Developer, Integration and Automation News →
📈 Noom Financials, Fundraising and Valuation News →
🛍️ Noom Product and Pricing News
- Noom updated its app to include more green foods and improved meal logging for US/EN users.
- Noom introduced Welli, a tool to assist users with healthy eating.
- Noom is integrating with Eli Lilly's LillyDirect pharmacy to streamline access to Zepbound single-dose vials for its members.
- Noom has launched Noom + HRT Rx to address menopause care by combining hormone replacement therapy with its behavior change program, offering FDA-approved medications, personalized app content, and expert guidance.
- Noom is expanding into Hormone Replacement Therapy with Noom + HRTᴿˣ to support women's health through behavior change and whole-person care.
- Noom introduced a Glucose Monitoring Feature for both iOS and Android platforms.
- Noom's Chief Product Officer, Aaron Severs, won a 2025 CPO Award from Products That Count for his leadership in strategy, innovation, and impact.
- Richard Friedman, CTO of Noom, shared at the South Jersey Tech Collective meetup how AI is transforming workflows at Noom, with product and design teams using live prototyping and QA teams fixing bugs independently.
👔 Noom CEO, Management and Leadership Team
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Chief Growth Officer
[email protected] -
Founder & CEO of Stealth AI Company (coming soon)[email protected]
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Chief of Staff[email protected]
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CEO[email protected]
⚔️ Noom Alternatives and Competitors
- Added Health |
- HabitNu |
- Wellory |
- tdeecalculator.net |
- weightwatchers.com |
- freedieting.com |
- verywellfit.com |
- MyFitnessPal |
- Mochi Health |
- Lose It! |
- Cronometer |
- PlateJoy |
- Eat This Much |
- Holly Health |
- ScaleBook |
- Diet Bet |
- Healthi |
- Fooducate |
- Mindful Eating Coach
💼 Noom Hiring and Layoffs
- Artem Petakov is no longer President of Noom, retaining the role of Co-Founder.
- Saeju Jeong is no longer the CEO of Noom, retaining only the title of Co-Founder.
- Noom has appointed Dr. Jeffrey Egler as the new Chief Medical Officer to drive innovation across their platform.
- Aaron Severs, CPO at Noom, introduced a new Product Team mantra 'Be the Guide' to invigorate the team's identity.
- Jordan Ecker has left Noom as Director of QA to join Audible as Director of QA in the United States.
- Felisha Wirtshafter has joined Noom as Sr. Director of Coaching, Quality & Learning in the United States, previously serving as Director of Customer Experience and Marketplace Operations at OpenSea.
- Yohan Jacquin has left Noom as Senior Director, Assistant Controller in the United States to join Gorgias as Vice President of Accounting.
- Noom's Co-Founder and Executive Chairman, Saeju Jeong, has been appointed to the Board of the Foundation for the National Institutes of Health.
🤖 Noom Developer, Integration and Automation News
- Noom collaborates with the Foundation for the National Institutes of Health and The National Institutes of Health to shift focus from treating illness to creating health.
- The Navy is collaborating with Noom on a pilot program to help sailors in Norfolk, Va., who failed the 2024 Body Composition Assessment, with a contract running from February 1, 2025, to January 31, 2026.
- Noom, in collaboration with Decagon, increased customer service deflection from 59% to 68% in 30 days using AI-driven experiences, as shared by Jeremy Victor, Chief Customer Officer at Noom.
📈 Noom Financials, Fundraising and Valuation News
- In 2024, Noom was the second highest revenue-generating company in the health app industry after WeightWatchers.
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