Niantic | Competitive Intelligence Profile
Niantic inspires people to explore the world, together. Our mission is to use emerging augmented reality (AR) technology to enrich...
Niantic inspires people to explore the world, together. Our mission is to use emerging augmented reality (AR) technology to enrich our experiences as human beings in the physical world. Originally formed at Google in 2011, we are now an independent company known for developing popular AR mobile games like Pokémon GO and Ingress. We have a global presence with offices in multiple cities including San Francisco, Tokyo, and London.
🛍️ Niantic Product and Pricing Intelligence →
📅 Niantic Event Participations →
⚖️ Niantic Regulatory Intelligence →
👔 Niantic Management and Leadership Team →
⚔️ Niantic Alternatives and Competitors →
💼 Niantic Hiring and Layoffs →
🤝 Niantic Partnerships, Clients and Vendors →
📈 Niantic Financial Performance, Fundraising, M&A →
🛍️ Niantic Product and Pricing Intelligence
Leverage product insights to define key product development milestones, guide go-to-market planning, build a robust product-market fit matrix, and perform in-depth SWOT analyses.
Harness pricing intelligence to support strategic pricing decisions, conduct competitive pricing analysis, and craft effective differential pricing strategies.
- Niantic's CEO John Hanke decided to sell its games business and pivot to enterprise AI, despite the company earning hundreds of millions annually from Pokémon Go.
- Niantic announced an update to V99 with new features like Trial Quests, Training Grounds, and hunting monsters you've passed by.
- Niantic is introducing new features like Training Grounds, Trial Quests, and a new item for the Monster Tracker in Monster Hunter Now's upcoming Season 6.
📅 Niantic Event Participations
Stay updated on where your competitors are showing up—industry conferences, webinars, podcasts, and speaking engagements—to gauge their messaging, target audiences, and strategic focus. Discover how they’re positioning themselves in the market, what narratives they’re pushing, and which partnerships they’re cultivating. Use this intelligence to refine your own positioning, identify missed opportunities, and stay top-of-mind in your industry.
- Niantic will host the Serene Retreat event for Pokémon GO from May 30 to June 3, 2025, as part of the Pokémon GO Fest 2025.
⚖️ Niantic Regulatory Intelligence
Monitor critical regulatory events—such as issued or revoked licenses, lawsuits, investigations, and court rulings—to understand the compliance posture and legal exposure of your rivals. Spot early warning signs of operational risk, delays, or reputational damage, and use these insights to fine-tune your market strategy, mitigate your own risk, or capitalize on competitor setbacks.
👔 Niantic Management and Leadership Team
Understand who’s steering your competitors by tracking changes in their management and leadership teams. Gain insights into strategic direction, leadership style, and organizational priorities based on executive backgrounds and hiring trends. Use this knowledge to anticipate competitive moves, tailor your sales or partnership approach, and benchmark against industry leaders.
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CEO
[email protected] -
Chief Financial Officer[email protected]
⚔️ Niantic Alternatives and Competitors
Identify the competitors of your competitors to uncover indirect threats, emerging disruptors, and untapped opportunities. Understand the broader competitive ecosystem, spot white space in the market, and gain strategic context that helps you position more effectively. These insights sharpen your market intelligence and reveal angles others often overlook.
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💼 Niantic Hiring and Layoffs
Track key workforce changes—new hires, leadership shifts, and layoffs—to spot strategic organizational moves. Identify rising competitors, uncover shifts in company direction, and seize opportunities to attract top talent or engage new decision-makers. Use these insights to refine your recruitment strategy and build stronger business relationships.
🤝 Niantic Partnerships, Clients and Vendors
Monitor new partnerships, client wins, and vendor relationships to understand where your competitors are gaining traction. Spot emerging alliances, evaluate ecosystem shifts, and identify potential partners or prospects early. These insights help you refine your sales strategy, anticipate market movements, and stay one step ahead in a dynamic competitive landscape.
📈 Niantic Financial Performance, Fundraising, M&A
Track competitors’ financial performance, fundraising rounds, and M&A activity to assess their growth trajectory and strategic focus. Uncover signals of expansion, market entry, or consolidation, and benchmark your position accordingly. Use these insights to inform investor conversations, identify acquisition opportunities, and fine-tune your competitive strategy.
- Niantic sold its game development business for $3.5 billion and rebranded as Niantic Spatial to focus on developing AI models for geospatial intelligence.
- Niantic, led by CEO John Hanke, has sold its games business to Scopely for $3.5 billion and is shifting focus to developing AI models for enterprise clients.
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