McDonald's | Competitive Intelligence Profile
McDonald's is the world's leading global foodservice retailer with over 37,000 locations in over 100 countries, primarily operated...
McDonald's is the world's leading global foodservice retailer with over 37,000 locations in over 100 countries, primarily operated by independent franchisees. It serves popular fast food items like burgers, fries, Big Macs, Chicken McNuggets, and breakfast offerings, while emphasizing quality ingredients, sustainability, and community initiatives such as RMHC.
🛍️ McDonald's Product and Pricing Intelligence →
📅 McDonald's Event Participations →
⚖️ McDonald's Regulatory Intelligence →
👔 McDonald's Management and Leadership Team →
⚔️ McDonald's Alternatives and Competitors →
💼 McDonald's Hiring and Layoffs →
🤝 McDonald's Partnerships, Clients and Vendors →
📈 McDonald's Financial Performance, Fundraising, M&A →
🛍️ McDonald's Product and Pricing Intelligence
Leverage product insights to define key product development milestones, guide go-to-market planning, build a robust product-market fit matrix, and perform in-depth SWOT analyses.
Harness pricing intelligence to support strategic pricing decisions, conduct competitive pricing analysis, and craft effective differential pricing strategies.
- McDonald's debuts exclusive McNugget Caviar kits with Paramount Caviar on February 10, offering them for free online for Valentine's Day.
- McDonald's launched a Hot Honey Menu in the U.S. in January 2026, featuring items like the Hot Honey Sausage Egg Biscuit and Bacon Hot Honey McCrispy Sandwich.
- McDonald's remodeled its Birre restaurant in Cascais, Portugal, with modern decor, improved facilities, and sustainability upgrades.
📅 McDonald's Event Participations
Stay updated on where your competitors are showing up—industry conferences, webinars, podcasts, and speaking engagements—to gauge their messaging, target audiences, and strategic focus. Discover how they’re positioning themselves in the market, what narratives they’re pushing, and which partnerships they’re cultivating. Use this intelligence to refine your own positioning, identify missed opportunities, and stay top-of-mind in your industry.
- McDonald's supervisor Manuela Barros Pereira announced the National Operations Meeting 2026 on January 26.
⚖️ McDonald's Regulatory Intelligence
Monitor critical regulatory events—such as issued or revoked licenses, lawsuits, investigations, and court rulings—to understand the compliance posture and legal exposure of your rivals. Spot early warning signs of operational risk, delays, or reputational damage, and use these insights to fine-tune your market strategy, mitigate your own risk, or capitalize on competitor setbacks.
👔 McDonald's Management and Leadership Team
Understand who’s steering your competitors by tracking changes in their management and leadership teams. Gain insights into strategic direction, leadership style, and organizational priorities based on executive backgrounds and hiring trends. Use this knowledge to anticipate competitive moves, tailor your sales or partnership approach, and benchmark against industry leaders.
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Managing Director
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Managing Director
[email protected] -
Chief Executive Officer, Australia & New Zealand[email protected]
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President & CEO, McDonald's Canada[email protected]
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President and Managing Director McDonald´s Germany[email protected]
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President and CEO, Representative Director[email protected]
⚔️ McDonald's Alternatives and Competitors
Identify the competitors of your competitors to uncover indirect threats, emerging disruptors, and untapped opportunities. Understand the broader competitive ecosystem, spot white space in the market, and gain strategic context that helps you position more effectively. These insights sharpen your market intelligence and reveal angles others often overlook.
- Burger King |
- Wendy's |
- Taco Bell |
- KFC |
- Pizza Hut |
- Subway |
- Dunkin' Donuts |
- Starbucks |
- Chick-fil-A
💼 McDonald's Hiring and Layoffs
Track key workforce changes—new hires, leadership shifts, and layoffs—to spot strategic organizational moves. Identify rising competitors, uncover shifts in company direction, and seize opportunities to attract top talent or engage new decision-makers. Use these insights to refine your recruitment strategy and build stronger business relationships.
- Paul G. joins McDonald's as Senior Vice President, Global Supply Chain - International Operated Markets and GSC Digitalization in the United Kingdom, previously Vice President, R&D and Global Supply Chain at No7 Beauty Company.
- Berkay Gulduren has joined McDonald's as Director in France, previously unspecified.
- McDonald's is hiring a Managing Counsel, Executive Compensation & Assistant Secretary in the United States, seeking a securities law expert for executive and director compensation programs.
🤝 McDonald's Partnerships, Clients and Vendors
Monitor new partnerships, client wins, and vendor relationships to understand where your competitors are gaining traction. Spot emerging alliances, evaluate ecosystem shifts, and identify potential partners or prospects early. These insights help you refine your sales strategy, anticipate market movements, and stay one step ahead in a dynamic competitive landscape.
📈 McDonald's Financial Performance, Fundraising, M&A
Track competitors’ financial performance, fundraising rounds, and M&A activity to assess their growth trajectory and strategic focus. Uncover signals of expansion, market entry, or consolidation, and benchmark your position accordingly. Use these insights to inform investor conversations, identify acquisition opportunities, and fine-tune your competitive strategy.
- McDonald's uses 100% renewable energy in 95% of its restaurants and all Ronald McDonald House Charities Spain locations and corporate offices, installs solar panels in over 90 Spanish restaurants, and adds electric vehicle charging points as part of its climate neutrality goal by 2050.
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- Leveraging Personnel Changes for Competitor Analysis: A Real-World Example
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