Maya | Competitive Intelligence Profile
Maya is the leading digital bank in the Philippines, offering a comprehensive suite of financial services including secure online...
Maya is the leading digital bank in the Philippines, offering a comprehensive suite of financial services including secure online banking, high-interest savings, loans, credit cards, and seamless transactions through its all-in-one app. It is regulated by the Bangko Sentral ng Pilipinas (BSP) and deposits are insured by the Philippine Deposit Insurance Corporation (PDIC) up to ₱1 million per depositor. Maya is part of the Maya family of products, which includes Maya Wallet, Maya Savings, Maya Loans, and Maya Business, powered by PayMaya Philippines, Inc.
🛍️ Maya Product and Pricing Intelligence →
📅 Maya Event Participations →
⚖️ Maya Regulatory Intelligence →
👔 Maya Management and Leadership Team →
⚔️ Maya Alternatives and Competitors →
💼 Maya Hiring and Layoffs →
🤝 Maya Partnerships, Clients and Vendors →
📈 Maya Financial Performance, Fundraising, M&A →
🛍️ Maya Product and Pricing Intelligence
Leverage product insights to define key product development milestones, guide go-to-market planning, build a robust product-market fit matrix, and perform in-depth SWOT analyses.
Harness pricing intelligence to support strategic pricing decisions, conduct competitive pricing analysis, and craft effective differential pricing strategies.
- Maya won Gold for PR Event and Silver for Best Brand Strategy at the 2025 PR Awards Asia-Pacific for its campaign Get Banked with Maya.
- Maya enables MRT-3 commuters to pay fares by tapping any Maya Card at turnstiles, including Maya Wallet Card, Maya Black Credit Card, or Landers Cashback Everywhere Credit Card.
- Maya offers zero fees for Tala loan payments, a free Maya Card, and one free ATM withdrawal per month for eligible users.
📅 Maya Event Participations
Stay updated on where your competitors are showing up—industry conferences, webinars, podcasts, and speaking engagements—to gauge their messaging, target audiences, and strategic focus. Discover how they’re positioning themselves in the market, what narratives they’re pushing, and which partnerships they’re cultivating. Use this intelligence to refine your own positioning, identify missed opportunities, and stay top-of-mind in your industry.
⚖️ Maya Regulatory Intelligence
Monitor critical regulatory events—such as issued or revoked licenses, lawsuits, investigations, and court rulings—to understand the compliance posture and legal exposure of your rivals. Spot early warning signs of operational risk, delays, or reputational damage, and use these insights to fine-tune your market strategy, mitigate your own risk, or capitalize on competitor setbacks.
👔 Maya Management and Leadership Team
Understand who’s steering your competitors by tracking changes in their management and leadership teams. Gain insights into strategic direction, leadership style, and organizational priorities based on executive backgrounds and hiring trends. Use this knowledge to anticipate competitive moves, tailor your sales or partnership approach, and benchmark against industry leaders.
⚔️ Maya Alternatives and Competitors
Identify the competitors of your competitors to uncover indirect threats, emerging disruptors, and untapped opportunities. Understand the broader competitive ecosystem, spot white space in the market, and gain strategic context that helps you position more effectively. These insights sharpen your market intelligence and reveal angles others often overlook.
- Bettr |
- Clearly |
- CIMB Bank Philippines |
- Banco de Oro |
- Bank of the Philippine Islands (BPI) |
- China Bank PH |
- Metrobank |
- moneymax.ph |
- colfinancial.com |
- coingecko.com |
- TONIK |
- Seabank |
- Voyager Innovations |
- Wefund Lending Corporation |
- Lightning Financing Company
💼 Maya Hiring and Layoffs
Track key workforce changes—new hires, leadership shifts, and layoffs—to spot strategic organizational moves. Identify rising competitors, uncover shifts in company direction, and seize opportunities to attract top talent or engage new decision-makers. Use these insights to refine your recruitment strategy and build stronger business relationships.
- Bryan Salcedo joins Maya as Head of Consumer Business - Wallet in Philippines, previously Strategic Partnerships at GoTyme Bank.
- Maya is hiring a Head of Production Security in Philippines.
🤝 Maya Partnerships, Clients and Vendors
Monitor new partnerships, client wins, and vendor relationships to understand where your competitors are gaining traction. Spot emerging alliances, evaluate ecosystem shifts, and identify potential partners or prospects early. These insights help you refine your sales strategy, anticipate market movements, and stay one step ahead in a dynamic competitive landscape.
📈 Maya Financial Performance, Fundraising, M&A
Track competitors’ financial performance, fundraising rounds, and M&A activity to assess their growth trajectory and strategic focus. Uncover signals of expansion, market entry, or consolidation, and benchmark your position accordingly. Use these insights to inform investor conversations, identify acquisition opportunities, and fine-tune your competitive strategy.
- Maya returned to profit in the first semester of 2025 amid tight competition, with chair Manuel Pangilinan noting good profitability.
- Maya Bank registered a significant number of customers in September 2022, five months after its April launch.
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- Banorte
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