Marsh | Competitive Intelligence Profile

Marsh is a global leader in insurance broking and risk management, providing industry-focused brokerage, consulting, and claims advocacy...


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Marsh is a global leader in insurance broking and risk management, providing industry-focused brokerage, consulting, and claims advocacy services. As a business of Marsh McLennan, it operates in 130 countries and aims to help clients manage risk effectively while promoting growth and community well-being.

Website
Headquarters
New York, New York
Size
10,001+ employees
Industry
Insurance
Specialities
Insurance Broking, Risk Consulting, International Insurance Placement, Claims Management, Captives, Benchmarking, Risk Management, cyber

🛍️ Marsh Product and Pricing Intelligence →

📅 Marsh Event Participations →

⚖️ Marsh Regulatory Intelligence →

👔 Marsh Management and Leadership Team →

⚔️ Marsh Alternatives and Competitors →

💼 Marsh Hiring and Layoffs →

🤝 Marsh Partnerships, Clients and Vendors →

📈 Marsh Financial Performance, Fundraising, M&A →


🛍️ Marsh Product and Pricing Intelligence

Leverage product insights to define key product development milestones, guide go-to-market planning, build a robust product-market fit matrix, and perform in-depth SWOT analyses.

Harness pricing intelligence to support strategic pricing decisions, conduct competitive pricing analysis, and craft effective differential pricing strategies.

  • Marsh has launched Data Center Insurance and Risk Management Services tailored for data center operators and related industries, covering risks like cyber threats and natural hazards.
  • Marsh launched Sentrisk 2.0 to enhance supply chain risk management with features like real-time analytics and global risk mapping.
  • Marsh and Mercer have launched a new solution to improve workplace health and safety culture by providing data-driven insights to manage risk costs.


📅 Marsh Event Participations

Stay updated on where your competitors are showing up—industry conferences, webinars, podcasts, and speaking engagements—to gauge their messaging, target audiences, and strategic focus. Discover how they’re positioning themselves in the market, what narratives they’re pushing, and which partnerships they’re cultivating. Use this intelligence to refine your own positioning, identify missed opportunities, and stay top-of-mind in your industry.

  • Marsh is organizing the 'Swinging for Wishes 2025' event and participants can request to complete their golf foursome with Marsh employees.
  • On May 15, John Pennie, Senior Vice President at Marsh, shared tips on conditional fee agreements at the IPA Birmingham Roadshow.
  • Marsh will participate in London Tech Week at stand 360 to share expertise and insights.

⚖️ Marsh Regulatory Intelligence

Monitor critical regulatory events—such as issued or revoked licenses, lawsuits, investigations, and court rulings—to understand the compliance posture and legal exposure of your rivals. Spot early warning signs of operational risk, delays, or reputational damage, and use these insights to fine-tune your market strategy, mitigate your own risk, or capitalize on competitor setbacks.

  • Marsh settled a lawsuit for an undisclosed amount after being accused of fraudulent conduct in its work for the failed financing firm Greensill Capital.
  • Marsh settled a lawsuit with White Oak for an undisclosed amount after being accused of fraudulent misrepresentations related to insurance for Greensill Capital.
  • Marsh has filed a lawsuit against its former aviation and space practice leader Garrett Hanrahan, accusing him of conspiring with Willis Towers Watson executives to recruit Marsh's aviation brokers and clients.

👔 Marsh Management and Leadership Team

Understand who’s steering your competitors by tracking changes in their management and leadership teams. Gain insights into strategic direction, leadership style, and organizational priorities based on executive backgrounds and hiring trends. Use this knowledge to anticipate competitive moves, tailor your sales or partnership approach, and benchmark against industry leaders.


⚔️ Marsh Alternatives and Competitors

Identify the competitors of your competitors to uncover indirect threats, emerging disruptors, and untapped opportunities. Understand the broader competitive ecosystem, spot white space in the market, and gain strategic context that helps you position more effectively. These insights sharpen your market intelligence and reveal angles others often overlook.

  • Aon
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  • Gallagher
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  • Hub International
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  • Accenture
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  • Willis Towers Watson
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  • Brown & Brown
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  • Lockton
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  • TigerRisk Partners
  • |
  • Oliver Wyman
  • |
  • McGriff Insurance Services


💼 Marsh Hiring and Layoffs

Track key workforce changes—new hires, leadership shifts, and layoffs—to spot strategic organizational moves. Identify rising competitors, uncover shifts in company direction, and seize opportunities to attract top talent or engage new decision-makers. Use these insights to refine your recruitment strategy and build stronger business relationships.

  • Marsh Specialty promoted Jay Payne to UK marine CEO, replacing Louise Nevill who is joining Axa XL as CUO for specialty.
  • Marsh McLennan Agency appointed Luke Solomou as chief operating officer to streamline operations and optimize technology.
  • Marsh appointed Lindsay Roos as CEO of Bowring Marsh Bermuda, effective April 2, 2025, succeeding Christopher Reeves who remains Chairman.


🤝 Marsh Partnerships, Clients and Vendors

Monitor new partnerships, client wins, and vendor relationships to understand where your competitors are gaining traction. Spot emerging alliances, evaluate ecosystem shifts, and identify potential partners or prospects early. These insights help you refine your sales strategy, anticipate market movements, and stay one step ahead in a dynamic competitive landscape.

  • The federal government has named Marsh as the broking partner for its maritime insurance program, supporting naval expansion.
  • The Australian Government appointed Marsh to the Maritime Insurance Program, covering all aspects of naval shipbuilding, sustainment, and modernization.
  • Marsh has been appointed by the Australian Government to provide risk management services for the Royal Australian Navy's construction risks insurance program as part of the Maritime Insurance Program.


📈 Marsh Financial Performance, Fundraising, M&A

Track competitors’ financial performance, fundraising rounds, and M&A activity to assess their growth trajectory and strategic focus. Uncover signals of expansion, market entry, or consolidation, and benchmark your position accordingly. Use these insights to inform investor conversations, identify acquisition opportunities, and fine-tune your competitive strategy.

  • Marsh advised Stena Fastigheter on their acquisition of Källfelt, adding 1,350 residential apartments in Gothenburg and Stockholm.
  • Victor Insurance, a subsidiary of Marsh, is acquiring ProWriters to expand Marsh's wholesale broking footprint.
  • In 2024, Marsh & McLennan acquired McGriff Insurance Services for $7.75 billion, marking a significant move in the insurance brokerage M&A landscape.


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