M-KOPA | Competitive Intelligence Profile
M-KOPA is a UK-headquartered fintech company focused on providing affordable smartphones and digital financial services to underserved...
M-KOPA is a UK-headquartered fintech company focused on providing affordable smartphones and digital financial services to underserved individuals in emerging markets. With operations in several African countries, M-KOPA has extended over $1.5 billion in credit to more than 5 million customers through an innovative financing model that allows for daily repayments. The company leverages payments data and AI-driven analytics to build credit records for customers, facilitating access to digital loans, data subscriptions, and insurance.
🛍️ M-KOPA Product and Pricing Intelligence →
📅 M-KOPA Event Participations →
⚖️ M-KOPA Regulatory Intelligence →
👔 M-KOPA Management and Leadership Team →
⚔️ M-KOPA Alternatives and Competitors →
💼 M-KOPA Hiring and Layoffs →
🤝 M-KOPA Partnerships, Clients and Vendors →
📈 M-KOPA Financial Performance, Fundraising, M&A →
🛍️ M-KOPA Product and Pricing Intelligence
Leverage product insights to define key product development milestones, guide go-to-market planning, build a robust product-market fit matrix, and perform in-depth SWOT analyses.
Harness pricing intelligence to support strategic pricing decisions, conduct competitive pricing analysis, and craft effective differential pricing strategies.
- M-KOPA South Africa launched the budget-friendly M10 smartphone on April 9, 2025.
- M-KOPA South Africa launched the X20 with theft and accidental damage protection on March 27, 2025.
- M-KOPA introduced the M-KOPA S34 smartphone and offers hospital cover with up to 10 hospital night visits for certain loan periods.
📅 M-KOPA Event Participations
Stay updated on where your competitors are showing up—industry conferences, webinars, podcasts, and speaking engagements—to gauge their messaging, target audiences, and strategic focus. Discover how they’re positioning themselves in the market, what narratives they’re pushing, and which partnerships they’re cultivating. Use this intelligence to refine your own positioning, identify missed opportunities, and stay top-of-mind in your industry.
- On March 29, M-KOPA's Chief Technology Officer Owen Scott discussed the company's AI journey and partnership with Microsoft in a session focused on responsible AI and innovation in Africa.
- Sydney Lidede from M-KOPA will speak at the GTR East Africa conference in Nairobi on May 21-22, 2025.
- Brackly Murunga, a data scientist at M-KOPA, will support a data science webinar on May 10th.
⚖️ M-KOPA Regulatory Intelligence
Monitor critical regulatory events—such as issued or revoked licenses, lawsuits, investigations, and court rulings—to understand the compliance posture and legal exposure of your rivals. Spot early warning signs of operational risk, delays, or reputational damage, and use these insights to fine-tune your market strategy, mitigate your own risk, or capitalize on competitor setbacks.
- On May 30, 2025, M-KOPA personnel collaborated with the Directorate of Criminal Investigations to arrest two suspects involved in a phone hacking syndicate targeting M-KOPA devices in Eldoret.
- Police in Eldoret arrested two men on May 29, 2025, for allegedly hacking and reselling stolen mobile phones from M-KOPA.
- M-KOPA is embroiled in a tax evasion dispute with the Kenya Revenue Authority over inflated debtor lists and is seeking to write off Sh308.5 million owed by clients.
👔 M-KOPA Management and Leadership Team
Understand who’s steering your competitors by tracking changes in their management and leadership teams. Gain insights into strategic direction, leadership style, and organizational priorities based on executive backgrounds and hiring trends. Use this knowledge to anticipate competitive moves, tailor your sales or partnership approach, and benchmark against industry leaders.
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Product Director
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Director of Mobility
[email protected] -
Director of Engineering[email protected]
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CEO and co-founder[email protected]
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Chief Technology Officer[email protected]
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Chief Product Officer[email protected]
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Chief Commercial Officer M-KOPA[email protected]
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Customer Care Executive[email protected]
⚔️ M-KOPA Alternatives and Competitors
Identify the competitors of your competitors to uncover indirect threats, emerging disruptors, and untapped opportunities. Understand the broader competitive ecosystem, spot white space in the market, and gain strategic context that helps you position more effectively. These insights sharpen your market intelligence and reveal angles others often overlook.
- Lumos |
- Fido Money Lending |
- Asaak |
- Rensource Energy |
- Messenger |
- MarketForce |
- d. light |
- Bboxx |
- Tugende |
- Apple Capital |
- ZOLA Electric |
- Clean Fund |
- EAM Solar |
- Philux Global Group |
- TradeDepot
💼 M-KOPA Hiring and Layoffs
Track key workforce changes—new hires, leadership shifts, and layoffs—to spot strategic organizational moves. Identify rising competitors, uncover shifts in company direction, and seize opportunities to attract top talent or engage new decision-makers. Use these insights to refine your recruitment strategy and build stronger business relationships.
- Eisuke Takenaka replaced Katsuya Kashiki as Non-Executive Director at M-KOPA, representing Sumitomo Corporation.
- Samantha Niyonsaba has started as Head of Operations at M-KOPA Uganda.
- M-KOPA's Head of Product for the Lending Platform is responsible for driving product strategy and execution that has originated over 6 million loans across five African markets, enabling the company to attract significant debt capital and build transformative financial products.
🤝 M-KOPA Partnerships, Clients and Vendors
Monitor new partnerships, client wins, and vendor relationships to understand where your competitors are gaining traction. Spot emerging alliances, evaluate ecosystem shifts, and identify potential partners or prospects early. These insights help you refine your sales strategy, anticipate market movements, and stay one step ahead in a dynamic competitive landscape.
- M-KOPA partnered with Turaco to offer free health insurance to over 1 million Kenyans by embedding Hospital Cash coverage into their smartphones.
- M-KOPA, a digital asset financing platform, is a key partner of Roam, which was named Kenya's fastest-growing company in the 2025 Financial Times and Statista ranking.
- M-KOPA hosted Shingo Ueno, CEO of Sumitomo Corporation, at their Kenya headquarters to strengthen their strategic partnership focused on sustainable growth and financial inclusion.
📈 M-KOPA Financial Performance, Fundraising, M&A
Track competitors’ financial performance, fundraising rounds, and M&A activity to assess their growth trajectory and strategic focus. Uncover signals of expansion, market entry, or consolidation, and benchmark your position accordingly. Use these insights to inform investor conversations, identify acquisition opportunities, and fine-tune your competitive strategy.
- M-KOPA secured a $51 million investment for the financial and blockchain sector.
- M-KOPA has increased its female customer base to 40% and reports that 91% of these women find digital training helps them use smartphones more productively.
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