Life360 | Competitive Intelligence Profile
Life360 is a leading family location safety app that connects loved ones and ensures their safety through features like location...
Life360 is a leading family location safety app that connects loved ones and ensures their safety through features like location sharing, crash detection, and emergency assistance. With approximately 66 million monthly active users across over 150 countries, Life360 empowers families to protect their members and enhance everyday life through seamless coordination. The company also offers Tile tracking devices to further support family safety and connectivity.
🛍️ Life360 Product and Pricing Intelligence →
📅 Life360 Event Participations →
⚖️ Life360 Regulatory Intelligence →
👔 Life360 Management and Leadership Team →
⚔️ Life360 Alternatives and Competitors →
💼 Life360 Hiring and Layoffs →
🤝 Life360 Partnerships, Clients and Vendors →
📈 Life360 Financial Performance, Fundraising, M&A →
🛍️ Life360 Product and Pricing Intelligence
Leverage product insights to define key product development milestones, guide go-to-market planning, build a robust product-market fit matrix, and perform in-depth SWOT analyses.
Harness pricing intelligence to support strategic pricing decisions, conduct competitive pricing analysis, and craft effective differential pricing strategies.
- Life360 now includes location sharing in all plans, offers varying days of location history across plans (2 days for Free, 7 for Silver, 30 for Gold and Platinum), and provides battery monitoring and flight alerts in all plans, while adjusting place alerts to 2 for Free, 5 for Silver, and unlimited for Gold and Platinum plans.
- Life360's Chief Marketing Officer Mike Zeman focuses on earning Gen Z's trust through edgy TikTok content, growing the app to 80 million monthly active users and planning to expand into pet tracking in 2025.
- Life360 has expanded its Tile for Keys product line, increasing items from 11 to 16, adding more color options, and introducing new bundle savings and product types.
📅 Life360 Event Participations
Stay updated on where your competitors are showing up—industry conferences, webinars, podcasts, and speaking engagements—to gauge their messaging, target audiences, and strategic focus. Discover how they’re positioning themselves in the market, what narratives they’re pushing, and which partnerships they’re cultivating. Use this intelligence to refine your own positioning, identify missed opportunities, and stay top-of-mind in your industry.
- Stephen Dornan, Director of Software Engineering at Life360, will speak at the Real-Time Analytics Summit 2025 on May 14th about the company's use of geospatial analytics for family safety.
- Mike Sokol, Principal Product Designer at Life360, is offering AI-focused chats and Q&A sessions during his ADP mentorship.
⚖️ Life360 Regulatory Intelligence
Monitor critical regulatory events—such as issued or revoked licenses, lawsuits, investigations, and court rulings—to understand the compliance posture and legal exposure of your rivals. Spot early warning signs of operational risk, delays, or reputational damage, and use these insights to fine-tune your market strategy, mitigate your own risk, or capitalize on competitor setbacks.
- In 2024, Life360 experienced two security incidents: an unsecured Android API exposed personal data of over 440,000 users, and a former employee's credentials were used to access sensitive data at Tile, a company owned by Life360.
👔 Life360 Management and Leadership Team
Understand who’s steering your competitors by tracking changes in their management and leadership teams. Gain insights into strategic direction, leadership style, and organizational priorities based on executive backgrounds and hiring trends. Use this knowledge to anticipate competitive moves, tailor your sales or partnership approach, and benchmark against industry leaders.
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Director of International Marketing
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Director of Engineering
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Director of Analytics
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Director of Product
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Senior Director, Engineering
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Chief Marketing Officer, Life360
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Chief Revenue Officer
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Chief People Officer
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CEO of NETGEAR (NTGR) / Board of Directors
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Chief Financial Officer
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Cofounder and CEO
undefined⚔️ Life360 Alternatives and Competitors
Identify the competitors of your competitors to uncover indirect threats, emerging disruptors, and untapped opportunities. Understand the broader competitive ecosystem, spot white space in the market, and gain strategic context that helps you position more effectively. These insights sharpen your market intelligence and reveal angles others often overlook.
- Wearable Technologies |
- Find my kids |
- Glympse |
- Amber Alert GPS |
- FiLIP Technologies |
- Securus |
- ImOK |
- KarChing |
- AirDroid Location Tracker |
- Google Maps |
- iSharing |
- FlashGet Kids |
- KidsGuard Pro |
- Family360 |
- mSpy
💼 Life360 Hiring and Layoffs
Track key workforce changes—new hires, leadership shifts, and layoffs—to spot strategic organizational moves. Identify rising competitors, uncover shifts in company direction, and seize opportunities to attract top talent or engage new decision-makers. Use these insights to refine your recruitment strategy and build stronger business relationships.
- Nissim Lehyani, VP of Product at Life360, shared how building an AI math game for his son shifted his approach to product development, emphasizing prototypes over PRDs and the use of lightning pods.
- Alexandria Cohen, Global Technical Program Manager at Life360, celebrated her first anniversary with the company and mentioned upcoming work with the Growth Subscription team in Seattle.
🤝 Life360 Partnerships, Clients and Vendors
Monitor new partnerships, client wins, and vendor relationships to understand where your competitors are gaining traction. Spot emerging alliances, evaluate ecosystem shifts, and identify potential partners or prospects early. These insights help you refine your sales strategy, anticipate market movements, and stay one step ahead in a dynamic competitive landscape.
- Life360 announced a strategic partnership with Aura, investing $25 million and entering a commercial agreement to sell Life360 as a bundled solution through Aura's Employee Benefits channel.
📈 Life360 Financial Performance, Fundraising, M&A
Track competitors’ financial performance, fundraising rounds, and M&A activity to assess their growth trajectory and strategic focus. Uncover signals of expansion, market entry, or consolidation, and benchmark your position accordingly. Use these insights to inform investor conversations, identify acquisition opportunities, and fine-tune your competitive strategy.
- Investors see Life360 as an 'underappreciated opportunity' due to strong earnings and a capital raise hinting at future M&A activity, with Ausbil's Chris Smith comparing its potential to Microsoft's Office 365 transformation.
- 6 analysts recently rated Life360, with an average 12-month price target of $58.33, up 7.03% from the previous $54.50.
- Citizens JMP raised Life360's price target to $62 from $55 on June 16, maintaining a Market Outperform rating.
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