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LG Ad Solutions

🌎 lgads.tv

LG Ad Solutions is a leader in connected TV and cross-screen advertising, helping brands achieve unduplicated reach and maximize return on ad spend. The company combines years of experience in delivering premium home entertainment products with big data and Video AI to connect brands with audiences across various screens. Their platform integrates technologies from top TV industry leaders, providing a unified solution for planning, activating, and measuring media across connected TVs and digital video. LG Ad Solutions specializes in actionable insights that help marketers optimize their campaigns and understand ad performance.

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LG Ad Solutions - Latest News and Updates

• On May 5, at NewFronts, LG Ad Solutions unveiled a future-focused product roadmap featuring next-gen ad formats, strategic partnerships, and smart data integrations to enhance TV advertising.
• LG Ad Solutions introduced a 3D Native format for smart TV home screens, enhancing advertiser engagement with visually striking and immersive content, as stated by Esther Maguire, head of Product Marketing & Strategy.
• LG Ad Solutions has partnered with Curtis "50 Cent" Jackson to launch a new action channel as part of its FAST service, enhancing its CTV offerings with celebrity-curated content.
• Kelly McMahon, SVP of Global Operations at LG Ad Solutions, is speaking at the POSSIBLE event on May 1.

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