LG Ad Solutions | Competitive Intelligence Profile
LG Ad Solutions is a leader in connected TV and cross-screen advertising, helping brands achieve unduplicated reach and maximize...
LG Ad Solutions is a leader in connected TV and cross-screen advertising, helping brands achieve unduplicated reach and maximize return on ad spend. The company combines years of experience in delivering premium home entertainment products with big data and Video AI to connect brands with audiences across various screens. Their platform integrates technologies from top TV industry leaders, providing a unified solution for planning, activating, and measuring media across connected TVs and digital video. LG Ad Solutions specializes in actionable insights that help marketers optimize their campaigns and understand ad performance.
🛍️ LG Ad Solutions Product and Pricing Intelligence →
📅 LG Ad Solutions Event Participations →
⚖️ LG Ad Solutions Regulatory Intelligence →
👔 LG Ad Solutions Management and Leadership Team →
⚔️ LG Ad Solutions Alternatives and Competitors →
💼 LG Ad Solutions Hiring and Layoffs →
🤝 LG Ad Solutions Partnerships, Clients and Vendors →
📈 LG Ad Solutions Financial Performance, Fundraising, M&A →
🛍️ LG Ad Solutions Product and Pricing Intelligence
Leverage product insights to define key product development milestones, guide go-to-market planning, build a robust product-market fit matrix, and perform in-depth SWOT analyses.
Harness pricing intelligence to support strategic pricing decisions, conduct competitive pricing analysis, and craft effective differential pricing strategies.
- On May 5, at NewFronts, LG Ad Solutions unveiled a future-focused product roadmap featuring next-gen ad formats, strategic partnerships, and smart data integrations to enhance TV advertising.
- LG Ad Solutions introduced a 3D Native format for smart TV home screens, enhancing advertiser engagement with visually striking and immersive content, as stated by Esther Maguire, head of Product Marketing & Strategy.
- LG Ad Solutions announced that LG Channels is now available in 33 countries, offering over 4,000 channels globally with partners like NBCUniversal, Lionsgate, and BBC Studios.
📅 LG Ad Solutions Event Participations
Stay updated on where your competitors are showing up—industry conferences, webinars, podcasts, and speaking engagements—to gauge their messaging, target audiences, and strategic focus. Discover how they’re positioning themselves in the market, what narratives they’re pushing, and which partnerships they’re cultivating. Use this intelligence to refine your own positioning, identify missed opportunities, and stay top-of-mind in your industry.
- LG Ad Solutions is attending Cannes Lions 2025 to discuss advancements in CTV and ACR signals.
- On May 21, LG Ad Solutions' VP Sales, Political Practice, Keith E. Norman, will participate in a panel at the Pollies discussing voter engagement in the CTV era.
- LG Ad Solutions will attend AdExchanger Programmatic IO in Las Vegas on May 19-21, 2025, to discuss programmatic and CTV solutions.
⚖️ LG Ad Solutions Regulatory Intelligence
Monitor critical regulatory events—such as issued or revoked licenses, lawsuits, investigations, and court rulings—to understand the compliance posture and legal exposure of your rivals. Spot early warning signs of operational risk, delays, or reputational damage, and use these insights to fine-tune your market strategy, mitigate your own risk, or capitalize on competitor setbacks.
👔 LG Ad Solutions Management and Leadership Team
Understand who’s steering your competitors by tracking changes in their management and leadership teams. Gain insights into strategic direction, leadership style, and organizational priorities based on executive backgrounds and hiring trends. Use this knowledge to anticipate competitive moves, tailor your sales or partnership approach, and benchmark against industry leaders.
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Director of Product, LG Ad Solutions
[email protected] -
Director, Product Management[email protected]
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Founder and CEO[email protected]
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Founder & Member Board Of Directors[email protected]
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Chief Marketing Officer[email protected]
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Vice President, Head of Product, LG Ad Solutions[email protected]
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Vice President[email protected]
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Vice President of General Market Sales[email protected]
⚔️ LG Ad Solutions Alternatives and Competitors
Identify the competitors of your competitors to uncover indirect threats, emerging disruptors, and untapped opportunities. Understand the broader competitive ecosystem, spot white space in the market, and gain strategic context that helps you position more effectively. These insights sharpen your market intelligence and reveal angles others often overlook.
- Samba TV |
- iSpot.tv |
- WePay |
- Simulmedia |
- Loople Mobile LLC |
- Magic Add Ltd. |
- Uberall North America |
- Madison Co. |
- FEM |
- SITO Mobile |
- MediaRadar |
- Piksel |
- JamLoop |
- Prione |
- Coconut Bunch Creations
💼 LG Ad Solutions Hiring and Layoffs
Track key workforce changes—new hires, leadership shifts, and layoffs—to spot strategic organizational moves. Identify rising competitors, uncover shifts in company direction, and seize opportunities to attract top talent or engage new decision-makers. Use these insights to refine your recruitment strategy and build stronger business relationships.
- Jackie Rogan has joined LG Ad Solutions as Managing Director, previously serving as Sr. Account Executive Platform Sales at VIZIO Ads in the United States.
- Nadia Massi has joined LG Ad Solutions as Managing Director in the United States, previously serving as Agency Development Lead at Samsung Ads.
- LG Ad Solutions appointed Mike Evans as Senior Vice President, Head of U.S. Sales, to lead their U.S. sales organization and drive growth.
🤝 LG Ad Solutions Partnerships, Clients and Vendors
Monitor new partnerships, client wins, and vendor relationships to understand where your competitors are gaining traction. Spot emerging alliances, evaluate ecosystem shifts, and identify potential partners or prospects early. These insights help you refine your sales strategy, anticipate market movements, and stay one step ahead in a dynamic competitive landscape.
- LG Ad Solutions partnered with Nexxen to use their nexAI Discovery Assistant for translating data into real-world impact.
- EXTE and LG Ad Solutions have expanded their exclusive advertising partnership to include key Latin American markets such as Mexico, Colombia, and Argentina, using LG's ACR technology to enhance branding campaigns on Smart TVs.
- LG Ad Solutions partnered with Jack in the Box for a December campaign, achieving 7,800 QR code scans.
📈 LG Ad Solutions Financial Performance, Fundraising, M&A
Track competitors’ financial performance, fundraising rounds, and M&A activity to assess their growth trajectory and strategic focus. Uncover signals of expansion, market entry, or consolidation, and benchmark your position accordingly. Use these insights to inform investor conversations, identify acquisition opportunities, and fine-tune your competitive strategy.
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