Letshego | Competitive Intelligence Profile

Letshego is a proudly African inclusive finance organisation, listed in Botswana with regional hubs in Botswana, Kenya, and Ghana....


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Letshego logo

Letshego is a proudly African inclusive finance organisation, listed in Botswana with regional hubs in Botswana, Kenya, and Ghana. With a world-class vision, Letshego uses digitisation to create simple, accessible, and inclusive solutions for individuals and entrepreneurs, improving lives across 11 sub-Saharan African markets.

Website
Size
1001-5000 employees
Industry
Financial Services

🛍️ Letshego Product and Pricing Intelligence →

📅 Letshego Event Participations →

⚖️ Letshego Regulatory Intelligence →

👔 Letshego Management and Leadership Team →

⚔️ Letshego Alternatives and Competitors →

💼 Letshego Hiring and Layoffs →

🤝 Letshego Partnerships, Clients and Vendors →

📈 Letshego Financial Performance, Fundraising, M&A →


🛍️ Letshego Product and Pricing Intelligence

Leverage product insights to define key product development milestones, guide go-to-market planning, build a robust product-market fit matrix, and perform in-depth SWOT analyses.

Harness pricing intelligence to support strategic pricing decisions, conduct competitive pricing analysis, and craft effective differential pricing strategies.

  • Letshego Nigeria introduced a USSD banking service for airtime top-up and transfers by dialing *5102#.
  • Letshego was recognized as an Elite Employer 2025 for its outstanding people management practices.
  • Letshego MFB won the 'MFB with the Highest Impact on Youth' award from the Development Bank of Nigeria.


📅 Letshego Event Participations

Stay updated on where your competitors are showing up—industry conferences, webinars, podcasts, and speaking engagements—to gauge their messaging, target audiences, and strategic focus. Discover how they’re positioning themselves in the market, what narratives they’re pushing, and which partnerships they’re cultivating. Use this intelligence to refine your own positioning, identify missed opportunities, and stay top-of-mind in your industry.

  • Letshego's CEO Giles Germany is touring the Eastern Region of Uganda to engage with customers in Mbale, Soroti, and Lira.
  • Letshego Holdings Namibia will hold its 9th Annual General Meeting virtually on June 27, 2025.
  • Letshego conducted a sales training session in collaboration with RSwitch and AMIR RWANDA.

⚖️ Letshego Regulatory Intelligence

Monitor critical regulatory events—such as issued or revoked licenses, lawsuits, investigations, and court rulings—to understand the compliance posture and legal exposure of your rivals. Spot early warning signs of operational risk, delays, or reputational damage, and use these insights to fine-tune your market strategy, mitigate your own risk, or capitalize on competitor setbacks.

  • On April 23, 2025, a judgment was issued in the case of Uno & 3 others v Letshego Kenya Limited & 4 others by the Environment and Land Court in Nairobi.
  • On March 4, 2025, a High Court judge dismissed a summary judgment application against Letshego Bank in a case involving an erroneous payment by the Government Institutions Pension Fund.

👔 Letshego Management and Leadership Team

Understand who’s steering your competitors by tracking changes in their management and leadership teams. Gain insights into strategic direction, leadership style, and organizational priorities based on executive backgrounds and hiring trends. Use this knowledge to anticipate competitive moves, tailor your sales or partnership approach, and benchmark against industry leaders.


⚔️ Letshego Alternatives and Competitors

Identify the competitors of your competitors to uncover indirect threats, emerging disruptors, and untapped opportunities. Understand the broader competitive ecosystem, spot white space in the market, and gain strategic context that helps you position more effectively. These insights sharpen your market intelligence and reveal angles others often overlook.

  • Gojo
  • |
  • FirstCred
  • |
  • Bayport
  • |
  • 4finance
  • |
  • African Alliance


💼 Letshego Hiring and Layoffs

Track key workforce changes—new hires, leadership shifts, and layoffs—to spot strategic organizational moves. Identify rising competitors, uncover shifts in company direction, and seize opportunities to attract top talent or engage new decision-makers. Use these insights to refine your recruitment strategy and build stronger business relationships.

  • Letshego appointed Tebogo Tomango as a non-executive director effective May 21, 2025.
  • Letshego Namibia's CEO, Ester Kali, was considered for a key government position by President Netumbo Nandi-Ndaitwah but did not pass the vetting process.
  • Letshego appointed Adebowale Aderoju as the new Country CEO for Nigeria, previously serving as the Country Chief Risk Officer.


🤝 Letshego Partnerships, Clients and Vendors

Monitor new partnerships, client wins, and vendor relationships to understand where your competitors are gaining traction. Spot emerging alliances, evaluate ecosystem shifts, and identify potential partners or prospects early. These insights help you refine your sales strategy, anticipate market movements, and stay one step ahead in a dynamic competitive landscape.

  • Letshego Uganda announced a partnership with Airtel Money Uganda to simplify loan repayments through a quick and secure mobile transaction service.
  • Letshego is inviting Namibian signage companies to submit proposals for designing, producing, and managing its outdoor and indoor signage.
  • Sammy Mutua, Group Chief Digital and Data Officer at Letshego, shared that the company scaled up to 7 million customers across 11 African markets through partnerships with fintechs and mobile network operators.


📈 Letshego Financial Performance, Fundraising, M&A

Track competitors’ financial performance, fundraising rounds, and M&A activity to assess their growth trajectory and strategic focus. Uncover signals of expansion, market entry, or consolidation, and benchmark your position accordingly. Use these insights to inform investor conversations, identify acquisition opportunities, and fine-tune your competitive strategy.

  • Letshego announced the issuance and listing of notes under its existing BWP 2.5 billion Medium Term Note Programme.
  • On March 7, 2025, Letshego presented its unaudited financial results for FY2024, showing recovery in performance and good top-line growth in core markets, with Brighton Banda as Interim Group CEO.
  • Letshego reported a double-digit increase in operating income for 2024 but ended with a net loss, with unaudited financial statements available for review by March 31, 2025.


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