Legends | News, Hiring, Layoffs, Competitors, CEO, Fundraising Insights
Founded in 2008, Legends is a global premium experiences company that specializes in delivering holistic solutions for sports and...
Founded in 2008, Legends is a global premium experiences company that specializes in delivering holistic solutions for sports and entertainment. With six divisions operating worldwide, Legends offers a 360-degree service solution platform that includes Global Planning, Global Sales, Hospitality, Global Partnerships, Global Merchandise, and Legends IQ. The company works with marquee clients across various sectors, including professional sports, collegiate, attractions, entertainment, and conventions, to design and realize exceptional experiences.
Website
Headquarters
New York, NY
Size
1001-5000 employees
Industry
Spectator Sports
Specialities
Hospitality, Ticket Sales & Marketing, Merchandising Sales, Tours, Catered Events, Financial Market Feasibility, Concessions
🛍️ Legends Product and Pricing News →
👔 Legends CEO, Management and Leadership Team →
⚔️ Legends Alternatives and Competitors →
💼 Legends Hiring and Layoffs →
🤖 Legends Developer, Integration and Automation News →
📈 Legends Financials, Fundraising and Valuation News →
🛍️ Legends Product and Pricing News
- Patrick Gibbons, Senior Vice President of Technology at Legends, announced the integration of tech elements into the new Highmark Stadium on February 5.
- Legends opened a new store in Australia, relaunched online stores for Real Madrid and FIFA, and reopened their Megastore at the new Santiago Bernabéu with advanced systems.
- Legends has launched MyShop, an online platform that allows pro shops to sell club-branded apparel and accessories without inventory risk.
- Legends has transformed ONEderland at One World NYC and the Stratus Bar at View Boston into festive winter escapes for the holidays.
- Legends is transforming spaces into holiday escapes at ONEderland at One World Observatory and Winter Oasis at View Boston’s Stratus Bar.
- Legends promotes event hosting at AT&T Stadium with a focus on non-traditional spaces, as shared by Sean Penix, Vice President of Sales, Tours & Events.
- Legends is the presenting sponsor of the 2025 Business of Diversity in Sports and Entertainment cohort class in partnership with The National Sports Forum.
- Legends hosted an event in New Orleans and announced their next stop is San Francisco.
👔 Legends CEO, Management and Leadership Team
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Chief of Staff
[email protected] -
Chief Product Officer[email protected]
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Co-President & Chief Revenue Officer, Legends IQ[email protected]
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President, Legends College[email protected]
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Vice President, Collegiate Partnerships[email protected]
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President[email protected]
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President[email protected]
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Senior Vice President- Legends[email protected]
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President[email protected]
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CEO and Board of Directors[email protected]
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CEO
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COO[email protected]
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Co-President & COO Legends IQ, COO Legends Global Partnerships[email protected]
⚔️ Legends Alternatives and Competitors
- EEG |
- Spectrum Sports |
- IMG |
- Sports Facilities Advisory |
- VenuWorks |
- The RK Group |
- AEG Worldwide |
- Learfield |
- Havas Group |
- Collegiate Sports Management Group |
- Excel Sports Management |
- United Talent Agency |
- PWRFWD |
- LeagueSide |
- Playfly Sports Properties |
- Canon |
- Progressive
💼 Legends Hiring and Layoffs
- Legends appointed Scott Aronsky as Executive Vice President & Chief Revenue Officer.
- Brian Leone has joined Legends as General Manager in the United States, previously serving as Assistant General Manager F&B at Oak View Group.
- Rainer Uhlir, Vice President of Creative Services at Legends, announced a team member's promotion to help expand new business opportunities.
- Julie Lee has left Legends as a Senior eCommerce Consultant to join Publicis Groupe as VP of Digital Strategy, CX in the United States.
- Sarah K. has left Legends as Vice President, Global Partnerships in the United States to join Cirque du Soleil Entertainment Group as Vice President, Partnerships.
- Humberto Miranda has joined Legends as Director, Corporate Partnerships, moving from Loud And Live where he was Senior Manager, Marketing Partnerships in the United States.
- Alyssa Goldberg, SHRM-SCP has left Legends as Senior Vice President, Human Resources in the United States to join New York City FC as Vice President, Human Resources.
- Jeff Gould, Vice President of Sales and Service at San Diego FC at Legends, announced that Luca De La Torre will play at their inaugural home match on March 1.
🤖 Legends Developer, Integration and Automation News
- Legends successfully represented Portland Thorns FC in securing a landmark multiyear sponsorship deal with Ring, making Ring the team's front-of-kit sponsor.
- Legends is partnering with the University of Wisconsin-Madison to expand their Student Engagement Specialist team, offering students opportunities in communication, networking, and donor engagement.
- Legends has been chosen to manage Audi's commercial partnerships for their 2026 Formula 1 debut.
- Legends has been chosen as a third-party vendor for apparel by Indiana's athletic department to improve its financial position.
- Legends is supporting the Buffalo Bills in their $2.1 billion stadium project.
- Legends announced a new partnership with Monumental Sports & Entertainment on January 14, 2025.
- Legends is collaborating with Army West Point on the renovation of Michie Stadium's East Stands, providing market feasibility studies and sales strategy for new premium seating, set to complete by the 2026 football season.
- Legends has partnered with Northwestern University to manage data intelligence, marketing, and ticket sales for the New Ryan Field project and Northwestern Athletics.
📈 Legends Financials, Fundraising and Valuation News
- Legends and the College Football Playoff achieved record-setting merchandise sales for the 2025 CFP National Championship with a 19% increase in on-site sales and a 13% increase in eCommerce sales year-over-year.
- Legends' Concessions Team, led by General Manager Monique Boyd, surpassed their $1.8 million goal and is on track to exceed last year's $2.06 million record.
- Legends is involved in a $200 million project to revitalize Coney Island, creating 4,000 permanent jobs and supporting local businesses.
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