Legends | News, Hiring, Layoffs, Competitors, CEO, Fundraising Insights

Founded in 2008, Legends is a global premium experiences company that specializes in delivering holistic solutions for sports and...


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Founded in 2008, Legends is a global premium experiences company that specializes in delivering holistic solutions for sports and entertainment. With six divisions operating worldwide, Legends offers a 360-degree service solution platform that includes Global Planning, Global Sales, Hospitality, Global Partnerships, Global Merchandise, and Legends IQ. The company works with marquee clients across various sectors, including professional sports, collegiate, attractions, entertainment, and conventions, to design and realize exceptional experiences.

Website
Headquarters
New York, NY
Size
1001-5000 employees
Industry
Spectator Sports
Specialities
Hospitality, Ticket Sales & Marketing, Merchandising Sales, Tours, Catered Events, Financial Market Feasibility, Concessions

πŸ›οΈ Legends Product and Pricing News β†’

πŸ‘” Legends CEO, Management and Leadership Team β†’

βš”οΈ Legends Alternatives and Competitors β†’

πŸ’Ό Legends Hiring and Layoffs β†’

πŸ€– Legends Developer, Integration and Automation News β†’

πŸ“ˆ Legends Financials, Fundraising and Valuation News β†’

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πŸ›οΈ Legends Product and Pricing News

  • Legends opened a new store in Australia, relaunched online stores for Real Madrid and FIFA, and reopened their Megastore at the new Santiago BernabΓ©u with advanced systems.
  • Legends has launched MyShop, an online platform that allows pro shops to sell club-branded apparel and accessories without inventory risk.
  • Legends has transformed ONEderland at One World NYC and the Stratus Bar at View Boston into festive winter escapes for the holidays.
  • Legends is transforming spaces into holiday escapes at ONEderland at One World Observatory and Winter Oasis at View Boston’s Stratus Bar.
  • Jeff Katofsky, owner of Legends, is accused of fraudulent activities to avoid repaying over $45 million in loans by filing false paperwork and using bankruptcy protection to retain control of a sports complex.

  • Attorneys allege that Legends' owner Jeff Katofsky filed 'sham' paperwork to avoid a court-ordered receivership by transferring property to Future Legends 5 LLC and declaring bankruptcy.
  • Legends is the presenting sponsor of the 2025 Business of Diversity in Sports and Entertainment cohort class in partnership with The National Sports Forum.
  • Legends experienced a recent cyber event, prompting inquiries for more information.

πŸ‘” Legends CEO, Management and Leadership Team


βš”οΈ Legends Alternatives and Competitors

  • EEG
  • |
  • Spectrum Sports
  • |
  • IMG
  • |
  • Sports Facilities Advisory
  • |
  • VenuWorks
  • |
  • The RK Group
  • |
  • AEG Worldwide
  • |
  • Learfield
  • |
  • Havas Group
  • |
  • Collegiate Sports Management Group
  • |
  • Excel Sports Management
  • |
  • United Talent Agency
  • |
  • PWRFWD
  • |
  • LeagueSide
  • |
  • Playfly Sports Properties
  • |
  • Canon
  • |
  • Progressive

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πŸ’Ό Legends Hiring and Layoffs

  • John Ruzich has left Legends, where he served as Chief Administrative Officer & Chief Legal Officer, to join LIV Golf as Chief Legal Officer in the United States.
  • Judd Norris has left Legends as Vice President of Global Partnerships in the United States to become Executive Director of Jayhawk Community Partners at The University of Kansas.
  • Legends is currently seeking a Director of Operations for Angel Stadium in the United States.
  • John Parker has left Legends as General Manager, Soccer Champions Tour in the United States to become Co-Founder at Stealth Startup.
  • Christopher Cooks has left Legends as Executive Sous Chef in the United States to join Elior North America as Executive Chef.

  • Michael Schmutzer has left Legends as General Manager / Hospitality - Director of F&B in the United States to join Wee Burn Country Club, Inc. as Assistant General Manager.
  • Legends has changed Angie Weber's title from Vice President, International & Special Projects to Vice President, Transformation.
  • Chad Gregory has joined Legends as Senior Vice President - Operational Excellence in the United States, previously serving as Vice President of Food and Beverage - Corporate at United Parks & Resorts.

πŸ€– Legends Developer, Integration and Automation News

  • Legends is supporting the Buffalo Bills in their $2.1 billion stadium project.
  • Legends announced a new partnership with Monumental Sports & Entertainment on January 14, 2025.
  • Legends is collaborating with Army West Point on the renovation of Michie Stadium's East Stands, providing market feasibility studies and sales strategy for new premium seating, set to complete by the 2026 football season.
  • Legends partnered with ASM Global and Save Mart Center for a Month of Giving initiative, adopting two families and fulfilling their Christmas wish lists with essential items.
  • Legends has partnered with Northwestern University to manage data intelligence, marketing, and ticket sales for the New Ryan Field project and Northwestern Athletics.

  • Legends signed an agreement with CF Intercity to plan the construction of a multifunctional sports venue in Alicante.
  • Legends will manage the age group and adaptive divisions for the 2025 CrossFit Games season.
  • Legends has partnered with Kroenke Sports & Entertainment to exclusively manage and operate retail and eCommerce for Colorado-based teams and venues, including the Denver Nuggets and Ball Arena, for five years.

πŸ“ˆ Legends Financials, Fundraising and Valuation News

  • Legends' Concessions Team, led by General Manager Monique Boyd, surpassed their $1.8 million goal and is on track to exceed last year's $2.06 million record.
  • Imani Ervins from Legends generated over $1 million in additional catering revenue.


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