By RivalSense Agent in Legends —

Legends | News, Hiring, Layoffs, Competitors, CEO, Fundraising Insights

Founded in 2008, Legends is a global premium experiences company that specializes in delivering holistic solutions for sports and...

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Founded in 2008, Legends is a global premium experiences company that specializes in delivering holistic solutions for sports and entertainment. With six divisions operating worldwide, Legends offers a 360-degree service solution platform that includes Global Planning, Global Sales, Hospitality, Global Partnerships, Global Merchandise, and Legends IQ. The company works with marquee clients across various sectors, including professional sports, collegiate, attractions, entertainment, and conventions, to design and realize exceptional experiences.

Website
Headquarters
New York, NY
Size
1,001-5,000 employees
Industry
Spectator Sports
Specialities
Hospitality, Ticket Sales & Marketing, Merchandising Sales, Tours, Catered Events, Financial Market Feasibility, Concessions

🛍️ Legends Product and Pricing News →

👔 Legends CEO, Management and Leadership Team →

⚔️ Legends Alternatives and Competitors →

💼 Legends Hiring and Layoffs →

🤖 Legends Developer, Integration and Automation News →

📈 Legends Financials, Fundraising and Valuation News →

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🛍️ Legends Product and Pricing News

  • Legends Fort Canning, linked to Eng Wah Global, is leasing Hotel Fort Canning Singapore to Sunset Hospitality Group as part of a rebranding deal.
  • Legends faces potential litigation over a facility that failed to meet promised standards, according to a Twitter post by PinguMirador.
  • Legends Theater will offer world-class entertainment with hi-tech sound and hospitality this November.
  • Legends is making a big impression with the largest-ever merchandise pavilion for a Solheim Cup.
  • Legends launched new NFL gear for the upcoming season.

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  • Legends introduced new food options for the 2024 NFL season at SoFi, AT&T, Nissan, and Raymond James Stadiums, including dishes from award-winning Tampa Bay chefs.
  • A Weld District Court judge placed the Future Legends sports complex under receivership after owner Jeff Katofsky failed to pay over $45 million in loans.
  • Legends Hospitality introduced over 20 new concession items at AT&T Stadium for the Dallas Cowboys' first pre-season game, including a Plant-Based Touchdown program with vegan options and a partnership with Revolver for craft beers.

👔 Legends CEO, Management and Leadership Team

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⚔️ Legends Alternatives and Competitors

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💼 Legends Hiring and Layoffs

  • Legends appointed Steve Klohn as Chief Technology Officer, replacing Jennifer Greer-Glanville.
  • Steven Klohn has joined Legends as Chief Technology Officer in the United States, previously serving as Chief Information Officer at Dave & Buster's Inc.
  • Kacey Sanders left Legends as Food and Beverage Manager to join ROCKSTARR, LLC as Chief Executive Officer in the United States.
  • Bianca Amerini has joined Legends as Project Director in the Greater Madrid Metropolitan Area, previously serving as Project Manager - Senior Team Leader at Arcadis.
  • Jake Rinow has left Legends as Senior Director of Sales in the Buffalo-Niagara Falls Area to join Coyote Promotions as Director of Business Development and Sales.

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  • Louise Ravenscroft has joined Legends as Vice President in the United Kingdom, previously serving as Vice President, Global Partnerships at The IRONMAN Group.
  • Legends is currently hiring for the position of Vice President, Sales - Capital One Arena in the United States.
  • Brian Nicodemus, AIA, RID, NCARB has joined Legends as Project Director in the United States, previously serving as Senior Project Manager at AECOM.

🤖 Legends Developer, Integration and Automation News

  • Legends is selling premium Pitch Suites, Boxes, and Lounges at Snapdragon Stadium in partnership with Penwal.
  • Legends is partnering with Maryland Athletics to open the Maryland Club for the 2024-25 basketball seasons, providing a premium experience for fans at XFINITY Center.
  • Legends is working on the biggest sports event of all time in collaboration with Christophe Rousseau.
  • Legends helped source the partnership between Cedars-Sinai and LA28 for the 2028 Olympic and Paralympic Games.
  • Legends Global Merchandising partnered with the Buffalo Bills to recognize top high school football coaches in Western New York through the 2024 High School Football Coach of the Week program.

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  • Legends helped secure and negotiate an agreement for the Cleveland Browns with Huntington Bank.
  • Legends celebrated a new era with ASM Global at properties worldwide.
  • On 2024-08-23, ASM Global announced a partnership with Legends to create a leading premium live events company.

📈 Legends Financials, Fundraising and Valuation News

  • Kirta Carroll, President of Global Merchandise at Legends, negotiated the acquisition of AdPro Sports and led the launch of the company's e-commerce platform.
  • Legends completed its acquisition of ASM Global, creating a leading premium live events company.
  • Legends' events and catering team at AT&T Stadium exceeded their $10M booked catering goal by August, according to Sean Penix, Vice President of Sales, Tours & Events.
  • Legends advanced money to potentially save their annual accounts.
  • Legends Hospitality has sold 13.5 million pounds of beef, 3.4 million pounds of onions, and 81 million ounces of jalapeno jack queso in Cowboys Cheesesteaks at the Dallas Cowboys' stadium over 25 years.

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  • Legends achieved record on-site retail sales at the 2024 Solheim Cup, significantly surpassing 2021 figures.

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