Legends | News, Hiring, Layoffs, Competitors, CEO, Fundraising Insights
Founded in 2008, Legends is a global premium experiences company that specializes in delivering holistic solutions for sports and...
Founded in 2008, Legends is a global premium experiences company that specializes in delivering holistic solutions for sports and entertainment. With six divisions operating worldwide, Legends offers a 360-degree service solution platform that includes Global Planning, Global Sales, Hospitality, Global Partnerships, Global Merchandise, and Legends IQ. The company works with marquee clients across various sectors, including professional sports, collegiate, attractions, entertainment, and conventions, to design and realize exceptional experiences.
Website
Headquarters
New York, NY
Size
1001-5000 employees
Industry
Spectator Sports
Specialities
Hospitality, Ticket Sales & Marketing, Merchandising Sales, Tours, Catered Events, Financial Market Feasibility, Concessions
🛍️ Legends Product and Pricing News →
👔 Legends CEO, Management and Leadership Team →
⚔️ Legends Alternatives and Competitors →
💼 Legends Hiring and Layoffs →
🤖 Legends Developer, Integration and Automation News →
📈 Legends Financials, Fundraising and Valuation News →
🛍️ Legends Product and Pricing News
- The Greeley City Council approved Legends' West Side Entertainment District and Cascadia master-planned project, a major initiative for Northern Colorado.
- Legends is introducing new signature dishes like Lobster Roll and Petroni Tiramisu at Yankee Stadium and Cotton Candy Fries at Rogers Centre for the 2025 MLB season.
- On March 28, Legends and the Yankees unveiled a renovated Team Store featuring 18 RFID checkouts to speed up transactions to 29 seconds.
- Legends Hospitality, led by Executive Chef Robert Flowers, announced the 2025 Yankee Stadium dining menu featuring new and returning food options, including the exclusive Goose Island’s New York Legendary Ale and a new signature cocktail, the Aspen Espresso Martini.
- Legends' Senior Premium Sales Manager, Jarrett Brachfeld, announced the unveiling of New York City FC's Tunnel Club renderings at Etihad Park, offering a unique VIP experience starting in 2027.
- In 2025, Legends is launching Legends TV, a streaming platform for legends football, and hosting a 3-day multisport festival in Ibiza led by Luis Figo.
- Patrick Gibbons, Senior Vice President of Technology at Legends, announced the integration of tech elements into the new Highmark Stadium on February 5.
- Jane Normansell, Group Senior Vice President of Partnerships at Legends, was named to the Sports Business Journal Forty Under 40 Class of 2025.
👔 Legends CEO, Management and Leadership Team
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Chief of Staff
[email protected] -
Chief Product Officer[email protected]
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Co-President & Chief Revenue Officer, Legends IQ[email protected]
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President, Legends College[email protected]
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Vice President, Collegiate Partnerships[email protected]
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President[email protected]
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President[email protected]
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Senior Vice President- Legends[email protected]
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President[email protected]
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CEO and Board of Directors[email protected]
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CEO
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COO[email protected]
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Co-President & COO Legends IQ, COO Legends Global Partnerships[email protected]
⚔️ Legends Alternatives and Competitors
- EEG |
- Spectrum Sports |
- IMG |
- Sports Facilities Advisory |
- VenuWorks |
- The RK Group |
- AEG Worldwide |
- Learfield |
- Havas Group |
- Collegiate Sports Management Group |
- Excel Sports Management |
- United Talent Agency |
- PWRFWD |
- LeagueSide |
- Playfly Sports Properties |
- Canon |
- Progressive
💼 Legends Hiring and Layoffs
- Mike Behan has left Legends, where he served as President, to join Charlotte Hornets as Chief Business & Revenue Officer in the United States.
- The CEO of Legends is on leave while serving as the Councilor for Finance and Sports in Alicante.
- Legends appointed Brett Parker as Chief Financial Officer on March 3, 2025, and Chris Bray as President of Europe on February 20, 2025.
- Brett Parker has joined Legends as Chief Financial Officer & Chief Operating Officer from Bowlero Corporation, where he served as Vice Chairman & President.
- Scott Aronsky has left Legends as Chief Financial Officer in the New York City Metropolitan Area to join Professional Fighters League as Chief Financial Officer.
- Legends appointed Chris Bray as the new president for Europe, overseeing the combined Legends and ASM Global operations from Manchester, UK.
- Justo Morales has left Legends as Regional Venue Technology Manager to join RadiusAI as Director, Sports & Entertainment in the United States.
- Anna Englehart has left Legends as Beverage Director in the Dallas-Fort Worth Metroplex to join DeCrescente Dist. Co., Inc. as Director of Wine & Spirits.
🤖 Legends Developer, Integration and Automation News
- Legends announced a long-term partnership with Aston Villa FC on April 11, 2025.
- Legends is part of the elite partnership team working on the Downtown Lincoln Convention Center project.
- Legends is partnering with Whataburger to host the first Seminole Spring Weekend in Tallahassee from April 3-6, featuring FSU Athletics events, activations, giveaways, and a sweepstakes.
- Legends is collaborating with Spurs Sports & Entertainment to offer special events at The Rock at La Cantera in Northwest San Antonio during spring break.
- Legends announced a partnership with Porto FC and is hiring in Portugal.
- Legends facilitated the partnership between Pennymac and LA28, making Pennymac the Official Mortgage Supporter of the 2026 and 2028 U.S. Olympic and Paralympic Teams.
- Legends and ASM Global are collaborating to showcase global destinations and venues in a one-minute feature.
- Legends successfully represented Portland Thorns FC in securing a landmark multiyear sponsorship deal with Ring, making Ring the team's front-of-kit sponsor.
📈 Legends Financials, Fundraising and Valuation News
- Legends achieved an 18% year-over-year increase in merchandise sales at the BNP Paribas Open, with per-fan spending up 20%.
- Legends and the College Football Playoff achieved record-setting merchandise sales for the 2025 CFP National Championship with a 19% increase in on-site sales and a 13% increase in eCommerce sales year-over-year.
- Legends is involved in a $200 million project to revitalize Coney Island, creating 4,000 permanent jobs and supporting local businesses.
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