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RivalSense tracks the most important product launches, fundraising news, partnerships, hiring activities, pricing changes, tech news, vendors, corporate filings, media mentions, and other developments of companies you're following 💡

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Later

🌎 later.com

Later is a social media management platform and influencer marketing solution known for its scheduling software, link in bio tool, and Social Revenue Platform™. They cater to social media managers, influencer managers, and creators, helping create engaging content, authentic collaborations, and impactful social media campaigns.

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Later - Latest News and Updates

• Ryan Bonnici has joined Later as the new CMO, emphasizing the company's unique platform that integrates creator marketing with extensive social media user data and ROI tracking.
• Haeri Lee has left Later as Head of Paid Media to join Sleep Country Canada as Director, Digital and Performance in Greater Toronto Area, Canada.
• Later will host a live panel titled 'Full-Funnel Influence: Turning Clicks into Customers' at the Influencer Marketing Show in Florida on April 23rd, featuring speakers including Scott Sutton (CEO, Later) and Kwame Appiah (Head of Influencer Engagement, Later).
• Nicki Seaborn, SVP and Head of Later Social, led a restructure that tripled productivity and enhanced innovation in their Data Product Team, integrating Future Insights into their Enterprise Social Listening offering.
• Nicki Seaborn, SVP, Head of Later Social, reported a 15% increase in TikTok users scheduling content to other platforms since the last TikTok ban on January 18.

• Later will participate in the Influencer Marketing Show in Florida with a live panel on April 23 featuring CEO Scott Sutton and President Evan Wray.
• Later's updated blog provides insights for creators to diversify and future-proof their content strategies amid the extended TikTok ban.

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