LastPass | Competitive Intelligence Profile
LastPass is a leader in password and identity management, making it easier to log in to life and work. Trusted by 100,000 businesses...
LastPass is a leader in password and identity management, making it easier to log in to life and work. Trusted by 100,000 businesses and millions of users, LastPass combines advanced security with effortless access for individuals, families, small business owners, and enterprise professionals. It offers a range of products including personal and business password management solutions, with features like dark web monitoring, secure credential sharing, and multi-factor authentication.
🛍️ LastPass Product and Pricing Intelligence →
📅 LastPass Event Participations →
⚖️ LastPass Regulatory Intelligence →
👔 LastPass Management and Leadership Team →
⚔️ LastPass Alternatives and Competitors →
💼 LastPass Hiring and Layoffs →
🤝 LastPass Partnerships, Clients and Vendors →
📈 LastPass Financial Performance, Fundraising, M&A →
🛍️ LastPass Product and Pricing Intelligence
Leverage product insights to define key product development milestones, guide go-to-market planning, build a robust product-market fit matrix, and perform in-depth SWOT analyses.
Harness pricing intelligence to support strategic pricing decisions, conduct competitive pricing analysis, and craft effective differential pricing strategies.
- LastPass introduced a new Admin Console for Teams, Business, and Business Max accounts, replacing the old one, and fixed bugs related to special characters in encrypted files and vault items listing in browsers.
- LastPass updated its account creation page to emphasize setting a strong and memorable master password, removed advice on using a randomly generated password, and changed the call-to-action from starting a free trial to signing up for free with the tagline 'ONE PASSWORD ZERO HEADACHES LASTPASS TAKES CARE OF THE REST.'
- LastPass has updated its website to emphasize 'Why LastPass?' and 'How LastPass works', introducing new features like 'SaaS Monitoring New' and revising its messaging around personal and business plans, including free trial offers.
📅 LastPass Event Participations
Stay updated on where your competitors are showing up—industry conferences, webinars, podcasts, and speaking engagements—to gauge their messaging, target audiences, and strategic focus. Discover how they’re positioning themselves in the market, what narratives they’re pushing, and which partnerships they’re cultivating. Use this intelligence to refine your own positioning, identify missed opportunities, and stay top-of-mind in your industry.
- LastPass will showcase its latest password management and identity security innovations at Booth 5311 at Mandalay Bay during Black Hat 2025.
- LastPass CEO Karim Toubba discussed the importance of password management strategies at Cyber Protection Day 2025 on May 16.
- LastPass will showcase its latest SaaS Monitoring and identity management solutions at Booth 8 during AISA SydneySEC on July 3.
⚖️ LastPass Regulatory Intelligence
Monitor critical regulatory events—such as issued or revoked licenses, lawsuits, investigations, and court rulings—to understand the compliance posture and legal exposure of your rivals. Spot early warning signs of operational risk, delays, or reputational damage, and use these insights to fine-tune your market strategy, mitigate your own risk, or capitalize on competitor setbacks.
- An anonymous LastPass user is suing the company for $200,000 in crypto losses after a 2022 hack, claiming they failed to notify him about the breach which led to hackers accessing his seed phrase.
- LastPass faces a lawsuit filed by John Doe in the U.S. District Court for the Western District of Washington on June 12, 2025.
👔 LastPass Management and Leadership Team
Understand who’s steering your competitors by tracking changes in their management and leadership teams. Gain insights into strategic direction, leadership style, and organizational priorities based on executive backgrounds and hiring trends. Use this knowledge to anticipate competitive moves, tailor your sales or partnership approach, and benchmark against industry leaders.
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Chief Executive Officer
[email protected] -
Chief Financial Officer[email protected]
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Chief Secure Technology Officer (CTO & CSO)[email protected]
⚔️ LastPass Alternatives and Competitors
Identify the competitors of your competitors to uncover indirect threats, emerging disruptors, and untapped opportunities. Understand the broader competitive ecosystem, spot white space in the market, and gain strategic context that helps you position more effectively. These insights sharpen your market intelligence and reveal angles others often overlook.
- Dashlane |
- Keeper |
- 1Password |
- Specops Software |
- ManageEngine |
- Dell Password Manager |
- Bitwarden |
- Zoho Vault |
- NordPass |
- LogMeOnce |
- Cisco Duo |
- RoboForm |
- Sticky Password |
- Norton Password Manager |
- KeePass
💼 LastPass Hiring and Layoffs
Track key workforce changes—new hires, leadership shifts, and layoffs—to spot strategic organizational moves. Identify rising competitors, uncover shifts in company direction, and seize opportunities to attract top talent or engage new decision-makers. Use these insights to refine your recruitment strategy and build stronger business relationships.
- LastPass hired Shaun Dowey to lead EMEA distribution strategy for resellers and MSPs, focusing on SMB and commercial data protection.
- Adam Pendergraph, Principal Product Manager at LastPass in the United States, left to join Convoke as Vice President of Product Management.
- Lindy Chen has joined LastPass as Director of Consumer Retention in the United States, previously serving as Senior Director of Marketing at Boardroom Styling Lounge.
🤝 LastPass Partnerships, Clients and Vendors
Monitor new partnerships, client wins, and vendor relationships to understand where your competitors are gaining traction. Spot emerging alliances, evaluate ecosystem shifts, and identify potential partners or prospects early. These insights help you refine your sales strategy, anticipate market movements, and stay one step ahead in a dynamic competitive landscape.
- LastPass partnered with Appurity Limited to enhance customer password security, as stated by Steve Whiter, Director at Appurity, on July 2.
- LastPass partnered with StackAware to build a scalable AI governance program aligned with global standards like NIST RMF, ISO 27001, and OWASP.
📈 LastPass Financial Performance, Fundraising, M&A
Track competitors’ financial performance, fundraising rounds, and M&A activity to assess their growth trajectory and strategic focus. Uncover signals of expansion, market entry, or consolidation, and benchmark your position accordingly. Use these insights to inform investor conversations, identify acquisition opportunities, and fine-tune your competitive strategy.
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