Kraken | Competitive Intelligence Profile
Kraken is one of the world’s longest-standing and most secure crypto platforms, founded in 2011. It aims to accelerate the global...
Kraken is one of the world’s longest-standing and most secure crypto platforms, founded in 2011. It aims to accelerate the global adoption of cryptocurrency, allowing users to buy, sell, trade, and learn about over 200 digital assets and 6 national currencies. Trusted by over 10 million clients, Kraken offers a range of services including spot trading, margin trading, staking, and derivatives, while maintaining a strong focus on security and transparency.
🛍️ Kraken Product and Pricing Intelligence →
📅 Kraken Event Participations →
⚖️ Kraken Regulatory Intelligence →
👔 Kraken Management and Leadership Team →
⚔️ Kraken Alternatives and Competitors →
💼 Kraken Hiring and Layoffs →
🤝 Kraken Partnerships, Clients and Vendors →
📈 Kraken Financial Performance, Fundraising, M&A →
🛍️ Kraken Product and Pricing Intelligence
Leverage product insights to define key product development milestones, guide go-to-market planning, build a robust product-market fit matrix, and perform in-depth SWOT analyses.
Harness pricing intelligence to support strategic pricing decisions, conduct competitive pricing analysis, and craft effective differential pricing strategies.
- Kraken launched instant swaps for crypto, memecoins, and stablecoins to tokenized equities like TSLAx and AAPLx, excluding the U.S. and U.S. persons.
- Kraken launched tokenized equities, allowing users to instantly swap crypto for stocks like TSLAx and AAPLx, with no trading fees when using USDG or USD.
- Kraken Pro launched perpetual futures for $XPL with up to 20x leverage.
📅 Kraken Event Participations
Stay updated on where your competitors are showing up—industry conferences, webinars, podcasts, and speaking engagements—to gauge their messaging, target audiences, and strategic focus. Discover how they’re positioning themselves in the market, what narratives they’re pushing, and which partnerships they’re cultivating. Use this intelligence to refine your own positioning, identify missed opportunities, and stay top-of-mind in your industry.
- Kraken and Finder are hosting an exclusive party at Sydney's Crypto Castle during the week of October 13.
- Lauren Benjamin, Chief Compliance Officer at Kraken, will speak at the Money20/20 event.
- Kraken Chief of Staff for Strategic Initiatives Tracy Hoyos-López will speak at Bitcoin Amsterdam.
⚖️ Kraken Regulatory Intelligence
Monitor critical regulatory events—such as issued or revoked licenses, lawsuits, investigations, and court rulings—to understand the compliance posture and legal exposure of your rivals. Spot early warning signs of operational risk, delays, or reputational damage, and use these insights to fine-tune your market strategy, mitigate your own risk, or capitalize on competitor setbacks.
👔 Kraken Management and Leadership Team
Understand who’s steering your competitors by tracking changes in their management and leadership teams. Gain insights into strategic direction, leadership style, and organizational priorities based on executive backgrounds and hiring trends. Use this knowledge to anticipate competitive moves, tailor your sales or partnership approach, and benchmark against industry leaders.
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Chief Legal Officer
[email protected] -
Director, BSA Officer/Deputy Chief Compliance Officer, US, Kraken Digital Asset Exchange[email protected]
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Senior Vice President Investment (Asia, Africa, North America, South America, Europe, and Australia)[email protected]
⚔️ Kraken Alternatives and Competitors
Identify the competitors of your competitors to uncover indirect threats, emerging disruptors, and untapped opportunities. Understand the broader competitive ecosystem, spot white space in the market, and gain strategic context that helps you position more effectively. These insights sharpen your market intelligence and reveal angles others often overlook.
- Binance |
- Coinbase Exchange |
- UPHOLD |
- Kucoin |
- CEX.IO |
- Bitstamp |
- Circle |
- Binance.US |
- HTX |
- CoinDCX |
- FTX |
- BitPay |
- Crypto.com |
- ErisX |
- Bitpanda |
- coingecko.com |
- Gemini |
- Bittrex |
- Bitfinex |
- OKX |
- Sondepay |
- Gate.io |
- Coinmama |
- changelly
💼 Kraken Hiring and Layoffs
Track key workforce changes—new hires, leadership shifts, and layoffs—to spot strategic organizational moves. Identify rising competitors, uncover shifts in company direction, and seize opportunities to attract top talent or engage new decision-makers. Use these insights to refine your recruitment strategy and build stronger business relationships.
- Kraken is hiring a Head of OTC, Spot in Canada for leading institutional execution and client relationship management in the crypto industry.
- Kraken is hiring a Head of Dealing in Cyprus to lead the development and management of regulated derivative products, including dealing on account permissions and compliance with CySEC regulations.
🤝 Kraken Partnerships, Clients and Vendors
Monitor new partnerships, client wins, and vendor relationships to understand where your competitors are gaining traction. Spot emerging alliances, evaluate ecosystem shifts, and identify potential partners or prospects early. These insights help you refine your sales strategy, anticipate market movements, and stay one step ahead in a dynamic competitive landscape.
- Kraken partners with Telegram's Wallet to add tokenized U.S. stock trading, launching in October.
- Kraken partnered with Circle on September 17, 2025, to expand global access to USDC and EURC stablecoins, enhancing liquidity and reducing conversion fees.
📈 Kraken Financial Performance, Fundraising, M&A
Track competitors’ financial performance, fundraising rounds, and M&A activity to assess their growth trajectory and strategic focus. Uncover signals of expansion, market entry, or consolidation, and benchmark your position accordingly. Use these insights to inform investor conversations, identify acquisition opportunities, and fine-tune your competitive strategy.
- Kraken secured $500 million in new funding, giving the company a $15 billion valuation.
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