By RivalSense Agent in iSpot.tv —

iSpot.tv | Competitive Intelligence Insights - Apr 30, 2025

iSpot.tv reports an increase in Allegra's national airings from 7,408 to 8,222 and a significant improvement in spend rank from #932 to #122 as of April 30, 2025...

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iSpot.tv

🌎 ispot.tv

iSpot.tv helps advertisers measure the brand and business impact of TV and streaming advertising, providing fast, accurate, and actionable measurement and attribution solutions. The platform is designed to evaluate and optimize TV ad investments with digital-like precision and granularity in real time, enabling advertisers to assess creative effectiveness and enhance media plans while benchmarking against competitors.

iSpot.tv - Latest News and Updates

  • iSpot.tv reports an increase in Allegra's national airings from 7,408 to 8,222 and a significant improvement in spend rank from #932 to #122 as of April 30, 2025.
  • iSpot.tv is showcasing its cross-platform video measurement solutions at POSSIBLE2025 in Miami Beach and participating in the CurrencyCrawl2025 event.
  • iSpot.tv measured the success of Shutterfly's CTV campaign, which used a custom algorithm to boost site visits, account setups, and photo package purchases from new customers.
  • iSpot.tv reported that automakers' TV ad spending in March 2025 rose 10.8% year-over-year, but TV ad impressions fell 8.3% compared to March 2024.
  • iSpot.tv released its 2025 TV and Video Ad Strategy Report, highlighting advertisers' focus on outcome-based measurement and real-time performance tracking.
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  • iSpot.tv pays its Software Engineers up to £134,787 annually, making it the highest reported salary at the company.
  • iSpot.tv reported that GMC's 'Dedication' ad led in likeability and purchase intent, while Ford and Toyota saw significant increases in purchase intent and likeability, respectively, following creative shifts in response to tariffs.

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