impact | Competitive Intelligence Profile

impact is a leading partnership management platform that provides an all-in-one solution for businesses to manage and optimize various...


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impact is a leading partnership management platform that provides an all-in-one solution for businesses to manage and optimize various types of partnerships, including affiliates, influencers, and referrals. It offers tools for automation, recruitment, payouts, reporting, fraud protection, and performance tracking, serving global brands across industries such as retail, travel, and SaaS to drive revenue growth and streamline partner ecosystems.

Website
Headquarters
Santa Barbara, California
Size
1001-5000 employees
Industry
Software Development
Specialities
Marketing SaaS Technology, Partner Management Software, Call Tracking, Multi-Source Attribution, Multi-Channel Media Tracking, Media Management, Buyer Journey Insights, Algorithmic Attribution, Ad Fraud Detection, MarTech, Partnerships, Partnership Automation, SaaS, Partnership Technology, Affiliate Marketing, Mobile Partnerships, Strategic Partnerships, Influencer Marketing, Analytics, Attribution

🛍️ impact Product and Pricing Intelligence →

📅 impact Event Participations →

⚖️ impact Regulatory Intelligence →

👔 impact Management and Leadership Team →

⚔️ impact Alternatives and Competitors →

💼 impact Hiring and Layoffs →

🤝 impact Partnerships, Clients and Vendors →

📈 impact Financial Performance, Fundraising, M&A →


🛍️ impact Product and Pricing Intelligence

Leverage product insights to define key product development milestones, guide go-to-market planning, build a robust product-market fit matrix, and perform in-depth SWOT analyses.

Harness pricing intelligence to support strategic pricing decisions, conduct competitive pricing analysis, and craft effective differential pricing strategies.


📅 impact Event Participations

Stay updated on where your competitors are showing up—industry conferences, webinars, podcasts, and speaking engagements—to gauge their messaging, target audiences, and strategic focus. Discover how they’re positioning themselves in the market, what narratives they’re pushing, and which partnerships they’re cultivating. Use this intelligence to refine your own positioning, identify missed opportunities, and stay top-of-mind in your industry.


⚖️ impact Regulatory Intelligence

Monitor critical regulatory events—such as issued or revoked licenses, lawsuits, investigations, and court rulings—to understand the compliance posture and legal exposure of your rivals. Spot early warning signs of operational risk, delays, or reputational damage, and use these insights to fine-tune your market strategy, mitigate your own risk, or capitalize on competitor setbacks.


👔 impact Management and Leadership Team

Understand who’s steering your competitors by tracking changes in their management and leadership teams. Gain insights into strategic direction, leadership style, and organizational priorities based on executive backgrounds and hiring trends. Use this knowledge to anticipate competitive moves, tailor your sales or partnership approach, and benchmark against industry leaders.


⚔️ impact Alternatives and Competitors

Identify the competitors of your competitors to uncover indirect threats, emerging disruptors, and untapped opportunities. Understand the broader competitive ecosystem, spot white space in the market, and gain strategic context that helps you position more effectively. These insights sharpen your market intelligence and reveal angles others often overlook.

  • PartnerStack
  • |
  • ZINFI Unified Partner Management (UPM)
  • |
  • Impartner PRM
  • |
  • GRIN
  • |
  • Channelscaler
  • |
  • Later Influence
  • |
  • Captiv8
  • |
  • CreatorIQ
  • |
  • Fintel Connect
  • |
  • Sprout Social Influencer Marketing
  • |
  • Awin
  • |
  • CJ Affiliate
  • |
  • Rakuten Advertising
  • |
  • Everflow
  • |
  • TUNE
  • |
  • Partnerize
  • |
  • Influencer Hero
  • |
  • Modash
  • |
  • Upfluence
  • |
  • HypeAuditor
  • |
  • Taggbox
  • |
  • Heepsy
  • |
  • Dreamdata
  • |
  • Aspire
  • |
  • LTK
  • |
  • Dub Partners
  • |
  • UpPromote
  • |
  • AppNexus
  • |
  • AdRoll
  • |
  • Admitad
  • |
  • PubMatic
  • |
  • Refersion
  • |
  • AdEspresso
  • |
  • Affonso
  • |
  • Dub
  • |
  • Rewardful
  • |
  • Tapfiliate


💼 impact Hiring and Layoffs

Track key workforce changes—new hires, leadership shifts, and layoffs—to spot strategic organizational moves. Identify rising competitors, uncover shifts in company direction, and seize opportunities to attract top talent or engage new decision-makers. Use these insights to refine your recruitment strategy and build stronger business relationships.

  • Brett Mostert has joined impact as Associate Director of Engineering in South Africa, previously serving as Director of Engineering at Stitch.


🤝 impact Partnerships, Clients and Vendors

Monitor new partnerships, client wins, and vendor relationships to understand where your competitors are gaining traction. Spot emerging alliances, evaluate ecosystem shifts, and identify potential partners or prospects early. These insights help you refine your sales strategy, anticipate market movements, and stay one step ahead in a dynamic competitive landscape.


📈 impact Financial Performance, Fundraising, M&A

Track competitors’ financial performance, fundraising rounds, and M&A activity to assess their growth trajectory and strategic focus. Uncover signals of expansion, market entry, or consolidation, and benchmark your position accordingly. Use these insights to inform investor conversations, identify acquisition opportunities, and fine-tune your competitive strategy.


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