Huel | Competitive Intelligence Insights - May 05, 2025

Huel launched new and improved grain flavors including Mexican Chilli, Thai Green Curry, and Madras, with US versions and Yellow Coconut Curry to follow, focusing on better taste, texture, and supply chain efficiency...


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Huel

🌎 huel.com

Huel is a company that offers nutritionally complete food products containing vitamins, minerals, protein, essential fats, carbs, and fiber. They aim to provide convenient, affordable, and sustainable food options with minimal impact on animals and the environment. The company has a strong online community dedicated to helping and teaching each other.


Huel - Latest News and Updates

  • Huel launched new and improved grain flavors including Mexican Chilli, Thai Green Curry, and Madras, with US versions and Yellow Coconut Curry to follow, focusing on better taste, texture, and supply chain efficiency.
  • On May 1, 2025, Huel launched its Black Edition High-Protein Complete Meal exclusively at GNC stores across the U.S., offering 40 grams of plant-based protein per serving.
  • Huel has closed its global offices and shifted focus to roles in marketing, engineering, and retail sales, with new positions in London and Birmingham.
  • Huel has launched two vending machines at Cork Airport, expanding its presence in airports.
  • Huel is now sold in over 22,000 stores in the UK, having more than doubled its store presence in the last two years.
  • Huel uses Snowflake's AI Data Cloud on AWS to automate data processes, simplify security, and support data-driven decisions across the company.
  • Huel is seeking to expand its network of freelance print designers and artworkers, as announced by Sebastian Clark, Head of Creative.

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