Huel | Competitive Intelligence Profile
Huel is a company that offers nutritionally complete food products containing vitamins, minerals, protein, essential fats, carbs,...
Huel is a company that offers nutritionally complete food products containing vitamins, minerals, protein, essential fats, carbs, and fiber. They aim to provide convenient, affordable, and sustainable food options with minimal impact on animals and the environment. The company has a strong online community dedicated to helping and teaching each other.
Website
Headquarters
Tring, Hertfordshire
Size
201-500 employees
Industry
Food & Beverages
Specialities
Food
🛍️ Huel Product and Pricing News →
👔 Huel CEO, Management and Leadership Team →
⚔️ Huel Alternatives and Competitors →
💼 Huel Hiring and Layoffs →
🤖 Huel Developer, Integration and Automation News →
📈 Huel Financials, Fundraising and Valuation News →
🛍️ Huel Product and Pricing News
- Huel launched new and improved grain flavors including Mexican Chilli, Thai Green Curry, and Madras, with US versions and Yellow Coconut Curry to follow, focusing on better taste, texture, and supply chain efficiency.
- On May 1, 2025, Huel launched its Black Edition High-Protein Complete Meal exclusively at GNC stores across the U.S., offering 40 grams of plant-based protein per serving.
- Huel CEO James McMaster announced the launch of new single-serve meal packs with improved recipes for better portion control and convenience.
- Huel has expanded its product line in Tesco with three new Black Edition flavors, including Cookies & Cream, featuring 35g of plant-based protein and 26 vitamins and minerals.
- Huel launched the 'Cookies and Cream' Black Edition RTD in Tesco, developed by NPD technologist Lillie Jenkins.
- Huel faces a class action lawsuit in California for allegedly misleading consumers about the quality of its protein powders.
- Huel is launching a new Daily A-Z Vitamins drink on February 25.
- Huel has closed its global offices and shifted focus to roles in marketing, engineering, and retail sales, with new positions in London and Birmingham.
👔 Huel CEO, Management and Leadership Team
-
Chief Technology Officer
[email protected] -
Co-Founder & Chief Sustainable Nutrition Officer[email protected]
-
CFO[email protected]
-
Chief Operations Officer[email protected]
-
US CMO[email protected]
-
CEO
⚔️ Huel Alternatives and Competitors
- Purition |
- Counterweight |
- Merchant Gourmet |
- Nourish by Jane Clarke |
- Blooming Good Food |
- The New You Plan |
- Upload Nutrition |
- Slim & Save |
- Soylent |
- Kate Farms |
- Vade Nutrition |
- factor75.com |
- oatsovernight.com |
- yfood.eu |
- shop.basefood.co.jp |
- Jimmy Joy |
- Rootana |
- Instant Knockout Complete |
- AnyShaker |
- Lifyzer |
- Stash Gourmet |
- SKINNY FISH |
- The Protein Works
💼 Huel Hiring and Layoffs
- Huel launched the BIG Huel Golden Egg Award to recognize outstanding employees with giant chocolate eggs, announced by Stacy Schapira, Chief People Officer.
- Stacy Schapira has started a new position as Chief People Officer at Huel.
- Stacy Schapira, Interim Chief People Officer at Huel, emphasizes maintaining the company's cultural DNA and empowering local leaders as the company expands globally.
- Bhavik Patel has joined Huel as Data Director in the United Kingdom, previously serving as Director of Experimentation and Analytics at LeanConvert.
- Huel has restructured its talent team, promoting Matt Culley to Head of People and Talent and adding Tom Upton as Talent Acquisition Advisor.
- Huel is seeking to expand its network of freelance print designers and artworkers, as announced by Sebastian Clark, Head of Creative.
- Huel has implemented a one-week intensive face-to-face induction program for new joiners to foster camaraderie and deeper friendships, as shared by CEO James McMaster.
- Matt Morsia, known as Legend from The Gladiators, has joined Huel as part of their team.
🤖 Huel Developer, Integration and Automation News
- Huel has collaborated with Ezra & Gil to launch a new smoothie called 'The Good for You' featuring Huel's super greens, available exclusively at Ezra & Gil.
- Huel launched its 'Huel Health and Wellness Program' at Investec, featuring a nutrition talk and Pilates class, as part of a partnership with Vacherin.
- Huel has partnered with Holland & Barrett to launch a new concept store in Cardiff featuring an interactive Huel Bay and plans a full takeover of the in-store yoga studio on April 12th.
- Ollie Scheers, Chief Technology Officer at Huel, shared his top 10 AI tools, highlighting Cursor as their preferred coding assistant over Github Copilot and Smartcat as their AI translation platform.
- Huel uses Snowflake's AI Data Cloud on AWS to automate data processes, simplify security, and support data-driven decisions across the company.
- Ollie Scheers, Chief Technology Officer at Huel, shared excitement about using new o4 image capabilities to enhance creative asset production.
- Huel's Chief Technology Officer, Ollie Scheers, is exploring AI tools like Lovable to quickly build internal web apps and landing pages with embedded AI features.
- Huel's sales representative David Gray demonstrated Bowimi's app in action during a field visit in London with Bowimi's team.
📈 Huel Financials, Fundraising and Valuation News
People also viewed
