Huel | Competitive Intelligence Profile
Huel is a company that offers nutritionally complete food products containing vitamins, minerals, protein, essential fats, carbs,...
Huel is a company that offers nutritionally complete food products containing vitamins, minerals, protein, essential fats, carbs, and fiber. They aim to provide convenient, affordable, and sustainable food options with minimal impact on animals and the environment. The company has a strong online community dedicated to helping and teaching each other.
🛍️ Huel Product and Pricing Intelligence →
📅 Huel Event Participations →
⚖️ Huel Regulatory Intelligence →
👔 Huel Management and Leadership Team →
⚔️ Huel Alternatives and Competitors →
💼 Huel Hiring and Layoffs →
🤝 Huel Partnerships, Clients and Vendors →
📈 Huel Financial Performance, Fundraising, M&A →
🛍️ Huel Product and Pricing Intelligence
Leverage product insights to define key product development milestones, guide go-to-market planning, build a robust product-market fit matrix, and perform in-depth SWOT analyses.
Harness pricing intelligence to support strategic pricing decisions, conduct competitive pricing analysis, and craft effective differential pricing strategies.
- Huel introduced the new Black Edition Selection Box on December 27, which includes 16 high-protein meals across 8 flavors in single-serve packs.
- Huel launched single-portion pouches for its high-protein complete meal powders in the US on December 19, with the UK release scheduled for next week and other markets pending test success.
- Huel's Chief Technology Officer Ollie Scheers announced the launch of an AI workflow builder on the company's n8n instance that allows users to describe automation problems for AI-assisted setup.
📅 Huel Event Participations
Stay updated on where your competitors are showing up—industry conferences, webinars, podcasts, and speaking engagements—to gauge their messaging, target audiences, and strategic focus. Discover how they’re positioning themselves in the market, what narratives they’re pushing, and which partnerships they’re cultivating. Use this intelligence to refine your own positioning, identify missed opportunities, and stay top-of-mind in your industry.
- Huel CEO James McMaster participated in a demo day at Costco Wholesale in South Carolina, engaging with fans and discussing the product's nutritional benefits.
- Huel partnered with Pion for a student roadshow across the UK.
- Huel's Joshua Dooley presented the company's new energy products at the ACS Innovation & NPD Showcase Expo on October 23.
⚖️ Huel Regulatory Intelligence
Monitor critical regulatory events—such as issued or revoked licenses, lawsuits, investigations, and court rulings—to understand the compliance posture and legal exposure of your rivals. Spot early warning signs of operational risk, delays, or reputational damage, and use these insights to fine-tune your market strategy, mitigate your own risk, or capitalize on competitor setbacks.
- Plaintiff Derrick Riley filed a class action lawsuit against Huel in October 2025, alleging its Black Edition Powder contains dangerous levels of heavy metals like lead and cadmium.
👔 Huel Management and Leadership Team
Understand who’s steering your competitors by tracking changes in their management and leadership teams. Gain insights into strategic direction, leadership style, and organizational priorities based on executive backgrounds and hiring trends. Use this knowledge to anticipate competitive moves, tailor your sales or partnership approach, and benchmark against industry leaders.
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Chief Technology Officer
[email protected] -
Co-Founder & Chief Sustainable Nutrition Officer[email protected]
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CFO[email protected]
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Chief Operations Officer[email protected]
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US CMO[email protected]
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CEO
⚔️ Huel Alternatives and Competitors
Identify the competitors of your competitors to uncover indirect threats, emerging disruptors, and untapped opportunities. Understand the broader competitive ecosystem, spot white space in the market, and gain strategic context that helps you position more effectively. These insights sharpen your market intelligence and reveal angles others often overlook.
- Purition |
- Counterweight |
- Merchant Gourmet |
- Nourish by Jane Clarke |
- Blooming Good Food |
- The New You Plan |
- Upload Nutrition |
- Slim & Save |
- Soylent |
- Kate Farms |
- Vade Nutrition |
- factor75.com |
- oatsovernight.com |
- yfood.eu |
- shop.basefood.co.jp |
- Jimmy Joy |
- Rootana |
- Instant Knockout Complete |
- AnyShaker |
- Lifyzer |
- Stash Gourmet |
- SKINNY FISH |
- The Protein Works
💼 Huel Hiring and Layoffs
Track key workforce changes—new hires, leadership shifts, and layoffs—to spot strategic organizational moves. Identify rising competitors, uncover shifts in company direction, and seize opportunities to attract top talent or engage new decision-makers. Use these insights to refine your recruitment strategy and build stronger business relationships.
- Uwe Eichhorn has joined Huel as Commercial Director DACH in Germany, previously serving as General Manager at Cheribundi.
- Yuki S. joins Huel as Digital Trading Manager.
- Tilly Magee joins Huel as Foodservice Channel Manager in the United Kingdom, previously Commercial Manager at Brakes UK.
🤝 Huel Partnerships, Clients and Vendors
Monitor new partnerships, client wins, and vendor relationships to understand where your competitors are gaining traction. Spot emerging alliances, evaluate ecosystem shifts, and identify potential partners or prospects early. These insights help you refine your sales strategy, anticipate market movements, and stay one step ahead in a dynamic competitive landscape.
- Huel partners with Alex Rodriguez on October 30.
- Huel's Chief Technology Officer Ollie Scheers reported that AI tools saved the company over 500 hours of manual work, generated nearly 20% of code, and provided six-figure benefits in translations in 2025.
- Huel's Head of Performance Marketing says the company uses ThoughtSpot's self-service analytics to free its data team from dashboard creation and enable 150 business users to answer operational questions without IT support.
📈 Huel Financial Performance, Fundraising, M&A
Track competitors’ financial performance, fundraising rounds, and M&A activity to assess their growth trajectory and strategic focus. Uncover signals of expansion, market entry, or consolidation, and benchmark your position accordingly. Use these insights to inform investor conversations, identify acquisition opportunities, and fine-tune your competitive strategy.
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