Huel | Competitive Intelligence Profile
Huel is a company that offers nutritionally complete food products containing vitamins, minerals, protein, essential fats, carbs,...
Huel is a company that offers nutritionally complete food products containing vitamins, minerals, protein, essential fats, carbs, and fiber. They aim to provide convenient, affordable, and sustainable food options with minimal impact on animals and the environment. The company has a strong online community dedicated to helping and teaching each other.
🛍️ Huel Product and Pricing Intelligence →
📅 Huel Event Participations →
⚖️ Huel Regulatory Intelligence →
👔 Huel Management and Leadership Team →
⚔️ Huel Alternatives and Competitors →
💼 Huel Hiring and Layoffs →
🤝 Huel Partnerships, Clients and Vendors →
📈 Huel Financial Performance, Fundraising, M&A →
🛍️ Huel Product and Pricing Intelligence
Leverage product insights to define key product development milestones, guide go-to-market planning, build a robust product-market fit matrix, and perform in-depth SWOT analyses.
Harness pricing intelligence to support strategic pricing decisions, conduct competitive pricing analysis, and craft effective differential pricing strategies.
- Huel launched a Chocolate Peanut Butter flavor in its Black Edition RTD range, offering 35g of protein and 400 kcal per serving, developed by NPD Manager Andri Neocleous and team.
- Huel launched a nut-free Chocolate Peanut Butter Black Edition with 35g of protein, developed by Lillie Jenkins, Huel Product Developer on RTD/Beverage.
- Huel launched a fully electric branded vehicle, the Huel-mobile, to promote sustainable nutrition across the UK, starting in the Midlands.
📅 Huel Event Participations
Stay updated on where your competitors are showing up—industry conferences, webinars, podcasts, and speaking engagements—to gauge their messaging, target audiences, and strategic focus. Discover how they’re positioning themselves in the market, what narratives they’re pushing, and which partnerships they’re cultivating. Use this intelligence to refine your own positioning, identify missed opportunities, and stay top-of-mind in your industry.
- Huel participates in HYROX Hong Kong at AsiaWorld-Expo, offering its nutrition range and fitness challenges at stand B006.
- Huel executives will join a sustainability panel at the Eco Foods 2025 conference on June 24.
- Huel is now available for purchase through Brakes and will exhibit at the Brakes Foodie Expo on June 4th.
⚖️ Huel Regulatory Intelligence
Monitor critical regulatory events—such as issued or revoked licenses, lawsuits, investigations, and court rulings—to understand the compliance posture and legal exposure of your rivals. Spot early warning signs of operational risk, delays, or reputational damage, and use these insights to fine-tune your market strategy, mitigate your own risk, or capitalize on competitor setbacks.
- Huel faces a lawsuit filed in March 2025 alleging its Black Edition Vegan Protein Powder misleads consumers by not using the FDA-mandated PDCAAS method for protein content claims.
👔 Huel Management and Leadership Team
Understand who’s steering your competitors by tracking changes in their management and leadership teams. Gain insights into strategic direction, leadership style, and organizational priorities based on executive backgrounds and hiring trends. Use this knowledge to anticipate competitive moves, tailor your sales or partnership approach, and benchmark against industry leaders.
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Chief Technology Officer
[email protected] -
Co-Founder & Chief Sustainable Nutrition Officer[email protected]
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CFO[email protected]
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Chief Operations Officer[email protected]
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US CMO[email protected]
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CEO
⚔️ Huel Alternatives and Competitors
Identify the competitors of your competitors to uncover indirect threats, emerging disruptors, and untapped opportunities. Understand the broader competitive ecosystem, spot white space in the market, and gain strategic context that helps you position more effectively. These insights sharpen your market intelligence and reveal angles others often overlook.
- Purition |
- Counterweight |
- Merchant Gourmet |
- Nourish by Jane Clarke |
- Blooming Good Food |
- The New You Plan |
- Upload Nutrition |
- Slim & Save |
- Soylent |
- Kate Farms |
- Vade Nutrition |
- factor75.com |
- oatsovernight.com |
- yfood.eu |
- shop.basefood.co.jp |
- Jimmy Joy |
- Rootana |
- Instant Knockout Complete |
- AnyShaker |
- Lifyzer |
- Stash Gourmet |
- SKINNY FISH |
- The Protein Works
💼 Huel Hiring and Layoffs
Track key workforce changes—new hires, leadership shifts, and layoffs—to spot strategic organizational moves. Identify rising competitors, uncover shifts in company direction, and seize opportunities to attract top talent or engage new decision-makers. Use these insights to refine your recruitment strategy and build stronger business relationships.
- Amy Walker, Senior People Manager at Huel in United Kingdom, left to become Director of People & Culture at Wuffes.
- Huel is hiring a Senior National Account Manager for Foodservice in the UK to lead strategy and drive partnerships, as announced by Jon Morris, Head of OOH at Huel.
- Huel is seeking to expand its network of freelance print designers and artworkers, as announced by Sebastian Clark, Head of Creative.
🤝 Huel Partnerships, Clients and Vendors
Monitor new partnerships, client wins, and vendor relationships to understand where your competitors are gaining traction. Spot emerging alliances, evaluate ecosystem shifts, and identify potential partners or prospects early. These insights help you refine your sales strategy, anticipate market movements, and stay one step ahead in a dynamic competitive landscape.
- Huel partnered with NIVO Vending Group to supply nutritionally complete meals for vending machines.
- Huel and Earthbar launched a collaboration with trucks in NYC to promote their plant-based wellness products.
- James McMaster, CEO at Huel, shared how Shopify helped Huel grow rapidly, mentioning a recent visit from Shopify's team to Huel HQ.
📈 Huel Financial Performance, Fundraising, M&A
Track competitors’ financial performance, fundraising rounds, and M&A activity to assess their growth trajectory and strategic focus. Uncover signals of expansion, market entry, or consolidation, and benchmark your position accordingly. Use these insights to inform investor conversations, identify acquisition opportunities, and fine-tune your competitive strategy.
- Huel reached £1 billion in revenue since launch, as announced by Ollie Scheers, Chief Technology Officer at Huel, in June 2025.
- Huel raised £20m in 2018 from Highland Europe to manage rapid sales growth and supply chain costs.
- Huel sold 500 million meals worldwide and aims to reach 1 billion soon.
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