goodr | Competitive Intelligence Profile
goodr is a company that specializes in making and selling affordable, active sunglasses priced at $25. Their products are designed...
goodr is a company that specializes in making and selling affordable, active sunglasses priced at $25. Their products are designed to be no slip, no bounce, all polarized, and all fun, catering to a wide range of activities like running, biking, and more. Founded in 2015 and headquartered in Inglewood, CA, goodr has gained recognition for its unique company culture and has been featured in various media outlets. Their sunglasses are available through their website, retail store in Los Angeles, and national retailers.
🛍️ goodr Product and Pricing Intelligence →
📅 goodr Event Participations →
⚖️ goodr Regulatory Intelligence →
👔 goodr Management and Leadership Team →
⚔️ goodr Alternatives and Competitors →
💼 goodr Hiring and Layoffs →
🤝 goodr Partnerships, Clients and Vendors →
📈 goodr Financial Performance, Fundraising, M&A →
🛍️ goodr Product and Pricing Intelligence
Leverage product insights to define key product development milestones, guide go-to-market planning, build a robust product-market fit matrix, and perform in-depth SWOT analyses.
Harness pricing intelligence to support strategic pricing decisions, conduct competitive pricing analysis, and craft effective differential pricing strategies.
- goodr launched LGBTQ+ Pride sunglasses with lilac pride flag frames and purple reflective lenses.
- goodr launched Tidal GS, its first floating, water-repellent sunglasses, available in five styles.
📅 goodr Event Participations
Stay updated on where your competitors are showing up—industry conferences, webinars, podcasts, and speaking engagements—to gauge their messaging, target audiences, and strategic focus. Discover how they’re positioning themselves in the market, what narratives they’re pushing, and which partnerships they’re cultivating. Use this intelligence to refine your own positioning, identify missed opportunities, and stay top-of-mind in your industry.
⚖️ goodr Regulatory Intelligence
Monitor critical regulatory events—such as issued or revoked licenses, lawsuits, investigations, and court rulings—to understand the compliance posture and legal exposure of your rivals. Spot early warning signs of operational risk, delays, or reputational damage, and use these insights to fine-tune your market strategy, mitigate your own risk, or capitalize on competitor setbacks.
👔 goodr Management and Leadership Team
Understand who’s steering your competitors by tracking changes in their management and leadership teams. Gain insights into strategic direction, leadership style, and organizational priorities based on executive backgrounds and hiring trends. Use this knowledge to anticipate competitive moves, tailor your sales or partnership approach, and benchmark against industry leaders.
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CEO & Co-Founder
[email protected] -
Chief Financial Officer
⚔️ goodr Alternatives and Competitors
Identify the competitors of your competitors to uncover indirect threats, emerging disruptors, and untapped opportunities. Understand the broader competitive ecosystem, spot white space in the market, and gain strategic context that helps you position more effectively. These insights sharpen your market intelligence and reveal angles others often overlook.
- Zenni Optical |
- Oakley US |
- MOSCOT NYC SINCE 1915 |
- Tifosi |
- Fuse |
- Blenders |
- Suncloud |
- Knockaround |
- Rally Auto Group |
- RockTape |
- Skechers |
- Tifosi Optics |
- GlassesUSA.com |
- Eyewear Canada |
- Cheap Glasses 123 |
- RevZilla |
- ThirdEye Gen, Inc
💼 goodr Hiring and Layoffs
Track key workforce changes—new hires, leadership shifts, and layoffs—to spot strategic organizational moves. Identify rising competitors, uncover shifts in company direction, and seize opportunities to attract top talent or engage new decision-makers. Use these insights to refine your recruitment strategy and build stronger business relationships.
- goodr is hiring a Creative Director in United States.
🤝 goodr Partnerships, Clients and Vendors
Monitor new partnerships, client wins, and vendor relationships to understand where your competitors are gaining traction. Spot emerging alliances, evaluate ecosystem shifts, and identify potential partners or prospects early. These insights help you refine your sales strategy, anticipate market movements, and stay one step ahead in a dynamic competitive landscape.
- goodr partnered with Major League Soccer to release six team-themed sunglasses on July 1.
- goodr partners with the American Red Cross to offer exclusive sunglasses to blood donors July 1-14.
📈 goodr Financial Performance, Fundraising, M&A
Track competitors’ financial performance, fundraising rounds, and M&A activity to assess their growth trajectory and strategic focus. Uncover signals of expansion, market entry, or consolidation, and benchmark your position accordingly. Use these insights to inform investor conversations, identify acquisition opportunities, and fine-tune your competitive strategy.
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