Geotab | Competitive Intelligence Profile

Geotab is a global leader in connected transportation solutions, specializing in telematics for vehicle and asset tracking. With...


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Geotab is a global leader in connected transportation solutions, specializing in telematics for vehicle and asset tracking. With over 50,000 customers in 160 countries, Geotab provides innovative fleet management solutions that enhance productivity, safety, and sustainability. The company processes more than 75 billion data points daily, offering an open platform and a Marketplace for third-party solutions, backed by a team of data scientists and AI experts.

Website
Headquarters
Oakville, ON
Size
1001-5000 employees
Industry
IT Services and IT Consulting
Specialities
gps vehicle tracking, gps fleet management, vehicle tracking device, fleet management software, fleet tracking, vehicle tracking, fleet management solution, telematics

🛍️ Geotab Product and Pricing Intelligence →

📅 Geotab Event Participations →

⚖️ Geotab Regulatory Intelligence →

👔 Geotab Management and Leadership Team →

⚔️ Geotab Alternatives and Competitors →

💼 Geotab Hiring and Layoffs →

🤝 Geotab Partnerships, Clients and Vendors →

📈 Geotab Financial Performance, Fundraising, M&A →


🛍️ Geotab Product and Pricing Intelligence

Leverage product insights to define key product development milestones, guide go-to-market planning, build a robust product-market fit matrix, and perform in-depth SWOT analyses.

Harness pricing intelligence to support strategic pricing decisions, conduct competitive pricing analysis, and craft effective differential pricing strategies.

  • Geotab updated its demo scheduling option from 'Get a Demo' to 'Schedule a Demo' and added new marketplace solutions including HITACHI AEMP FEED, BlueArrow, Beyond Trucks, and VISION, alongside a new blog post titled 'YOUR GUIDE TO MASTERING CROSS-BORDER TRUCKING COMPLIANCE' dated July 25, 2025.
  • Geotab updated its transportation and logistics fleet management solutions to emphasize boosting profitability with data-driven insights and added new marketplace solutions including HITACHI AEMP FEED, BlueArrow, and Beyond Trucks.
  • Geotab integrates with BlueArrow's AEMP 2.0 to let fleet managers view heavy equipment data in one platform.


📅 Geotab Event Participations

Stay updated on where your competitors are showing up—industry conferences, webinars, podcasts, and speaking engagements—to gauge their messaging, target audiences, and strategic focus. Discover how they’re positioning themselves in the market, what narratives they’re pushing, and which partnerships they’re cultivating. Use this intelligence to refine your own positioning, identify missed opportunities, and stay top-of-mind in your industry.

  • Will Batty, Associate Vice President of Business Development - APAC at Geotab, will speak about AI in fleet safety at the Australasian Fleet Management Association forum on August 7.
  • Geotab sponsors the Google Cloud Summit in Sydney on July 30, 2025 to showcase its fleet management solutions using Google Cloud's data analytics and AI.
  • Geotab showcased its school bus safety and operations solutions at STN Expo West 2025 in Reno, NV, highlighting integrations with partners like Uptake, Treker, and VisionTrack.

⚖️ Geotab Regulatory Intelligence

Monitor critical regulatory events—such as issued or revoked licenses, lawsuits, investigations, and court rulings—to understand the compliance posture and legal exposure of your rivals. Spot early warning signs of operational risk, delays, or reputational damage, and use these insights to fine-tune your market strategy, mitigate your own risk, or capitalize on competitor setbacks.

  • Geotab filed a petition for post-grant review (PGR2025-00056) with the PTAB on June 17, 2025.
  • Geotab was recognized as an Application Service Provider with Level 2 Assurance under the National Telematics Framework at the 2025 Brisbane Truck Show.
  • Jonathan Strong, Associate General Counsel at Geotab, highlights risks in outdated rental contracts including inadequate data management, GDPR non-compliance, and unclear liabilities.

👔 Geotab Management and Leadership Team

Understand who’s steering your competitors by tracking changes in their management and leadership teams. Gain insights into strategic direction, leadership style, and organizational priorities based on executive backgrounds and hiring trends. Use this knowledge to anticipate competitive moves, tailor your sales or partnership approach, and benchmark against industry leaders.


⚔️ Geotab Alternatives and Competitors

Identify the competitors of your competitors to uncover indirect threats, emerging disruptors, and untapped opportunities. Understand the broader competitive ecosystem, spot white space in the market, and gain strategic context that helps you position more effectively. These insights sharpen your market intelligence and reveal angles others often overlook.

  • Verizon Connect
  • |
  • Motive
  • |
  • Samsara
  • |
  • Fleetio
  • |
  • GPS Insight
  • |
  • Azuga Fleet
  • |
  • Fleet Complete
  • |
  • Omnitracs
  • |
  • MiX Fleet Manager
  • |
  • GPS Trackit
  • |
  • Whip Around
  • |
  • ClearPathGPS
  • |
  • Driv.in
  • |
  • Trimble TMS
  • |
  • Rose Rocket
  • |
  • EROAD
  • |
  • Teletrac Navman DIRECTOR
  • |
  • ISAAC
  • |
  • ShipTrack


💼 Geotab Hiring and Layoffs

Track key workforce changes—new hires, leadership shifts, and layoffs—to spot strategic organizational moves. Identify rising competitors, uncover shifts in company direction, and seize opportunities to attract top talent or engage new decision-makers. Use these insights to refine your recruitment strategy and build stronger business relationships.

  • Geotab is hiring an Advisor, Strategic Accounts – Federal & NSS in the United States (Remote).
  • Geotab has restructured its leadership team, introducing new roles and leaders across global, regional, US, EMEA, LATAM, and APAC divisions, including positions like Senior Vice President of Business Development and Vice President of Global Markets.
  • Habib Alaoui, LLB MBA has joined Geotab as Canadian Director of Sales in Canada, previously serving as Vice President of Sales at Intangles.


🤝 Geotab Partnerships, Clients and Vendors

Monitor new partnerships, client wins, and vendor relationships to understand where your competitors are gaining traction. Spot emerging alliances, evaluate ecosystem shifts, and identify potential partners or prospects early. These insights help you refine your sales strategy, anticipate market movements, and stay one step ahead in a dynamic competitive landscape.

  • Geotab partnered with the VetsinTech Employment Partner Coalition to support veterans and military spouses in technology careers on July 25.
  • Geotab partners with Axon to offer data-powered fleet solutions for public safety agencies in Louisville on July 28.
  • Geotab collaborated with AT&T Mx and Lytx to introduce AT&T Fleet Control Dashcam, a video telematics solution for fleets of all sizes.


📈 Geotab Financial Performance, Fundraising, M&A

Track competitors’ financial performance, fundraising rounds, and M&A activity to assess their growth trajectory and strategic focus. Uncover signals of expansion, market entry, or consolidation, and benchmark your position accordingly. Use these insights to inform investor conversations, identify acquisition opportunities, and fine-tune your competitive strategy.


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