Geotab | Competitive Intelligence Profile

Geotab is a global leader in connected transportation solutions, specializing in telematics for vehicle and asset tracking. With...


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Geotab is a global leader in connected transportation solutions, specializing in telematics for vehicle and asset tracking. With over 50,000 customers in 160 countries, Geotab provides innovative fleet management solutions that enhance productivity, safety, and sustainability. The company processes more than 75 billion data points daily, offering an open platform and a Marketplace for third-party solutions, backed by a team of data scientists and AI experts.

Website
Headquarters
Oakville, ON
Size
1001-5000 employees
Industry
IT Services and IT Consulting
Specialities
gps vehicle tracking, gps fleet management, vehicle tracking device, fleet management software, fleet tracking, vehicle tracking, fleet management solution, telematics

🛍️ Geotab Product and Pricing Intelligence →

📅 Geotab Event Participations →

⚖️ Geotab Regulatory Intelligence →

👔 Geotab Management and Leadership Team →

⚔️ Geotab Alternatives and Competitors →

💼 Geotab Hiring and Layoffs →

🤝 Geotab Partnerships, Clients and Vendors →

📈 Geotab Financial Performance, Fundraising, M&A →


🛍️ Geotab Product and Pricing Intelligence

Leverage product insights to define key product development milestones, guide go-to-market planning, build a robust product-market fit matrix, and perform in-depth SWOT analyses.

Harness pricing intelligence to support strategic pricing decisions, conduct competitive pricing analysis, and craft effective differential pricing strategies.

  • Geotab launched the AI-enabled GO Focus Plus dual-facing dash cam on September 15, 2025, to provide proactive risk prevention and in-cab coaching for fleets.
  • Geotab AVP Safety Solutions AsiaPac and LatAm Fernando Ferreira announced the launch of the AI video solution Geotab GO Focus Plus for fleets.
  • Geotab launched the AI-based GO Focus Plus dash cam and a new video intelligence platform.


📅 Geotab Event Participations

Stay updated on where your competitors are showing up—industry conferences, webinars, podcasts, and speaking engagements—to gauge their messaging, target audiences, and strategic focus. Discover how they’re positioning themselves in the market, what narratives they’re pushing, and which partnerships they’re cultivating. Use this intelligence to refine your own positioning, identify missed opportunities, and stay top-of-mind in your industry.

  • Geotab will exhibit at The Utility Expo in Louisville from October 7-9 at Booth #S3931.
  • Geotab is hosting MobilityConnect2025 in Luxembourg on October 22, focusing on AI transformation and sustainability strategies for European fleets.
  • Geotab will participate in Latam Mobility Mexico 2025, reinforcing its commitment to sustainability, digitalization, and transport electrification in the region.

⚖️ Geotab Regulatory Intelligence

Monitor critical regulatory events—such as issued or revoked licenses, lawsuits, investigations, and court rulings—to understand the compliance posture and legal exposure of your rivals. Spot early warning signs of operational risk, delays, or reputational damage, and use these insights to fine-tune your market strategy, mitigate your own risk, or capitalize on competitor setbacks.


👔 Geotab Management and Leadership Team

Understand who’s steering your competitors by tracking changes in their management and leadership teams. Gain insights into strategic direction, leadership style, and organizational priorities based on executive backgrounds and hiring trends. Use this knowledge to anticipate competitive moves, tailor your sales or partnership approach, and benchmark against industry leaders.


⚔️ Geotab Alternatives and Competitors

Identify the competitors of your competitors to uncover indirect threats, emerging disruptors, and untapped opportunities. Understand the broader competitive ecosystem, spot white space in the market, and gain strategic context that helps you position more effectively. These insights sharpen your market intelligence and reveal angles others often overlook.

  • Verizon Connect
  • |
  • Motive
  • |
  • Samsara
  • |
  • Fleetio
  • |
  • GPS Insight
  • |
  • Azuga Fleet
  • |
  • Fleet Complete
  • |
  • Omnitracs
  • |
  • MiX Fleet Manager
  • |
  • GPS Trackit
  • |
  • Whip Around
  • |
  • ClearPathGPS
  • |
  • Driv.in
  • |
  • Trimble TMS
  • |
  • Rose Rocket
  • |
  • EROAD
  • |
  • Teletrac Navman DIRECTOR
  • |
  • ISAAC
  • |
  • ShipTrack


💼 Geotab Hiring and Layoffs

Track key workforce changes—new hires, leadership shifts, and layoffs—to spot strategic organizational moves. Identify rising competitors, uncover shifts in company direction, and seize opportunities to attract top talent or engage new decision-makers. Use these insights to refine your recruitment strategy and build stronger business relationships.

  • Geotab is hiring an Advisor, Strategic Accounts – Federal & NSS in the United States (Remote).
  • Daniel Offley has joined Geotab as Associate Director in the United Kingdom, previously serving as Associate Director at Verizon Connect.
  • Elodie Delalande joined Geotab as Associate director - Deployment services EMEA in France, previously holding the position of Associate director deployment services EMEA&APAC at Verizon Connect.


🤝 Geotab Partnerships, Clients and Vendors

Monitor new partnerships, client wins, and vendor relationships to understand where your competitors are gaining traction. Spot emerging alliances, evaluate ecosystem shifts, and identify potential partners or prospects early. These insights help you refine your sales strategy, anticipate market movements, and stay one step ahead in a dynamic competitive landscape.

  • Geotab partners with Google Cloud to enhance its fleet management solutions by leveraging Google's data analytics and machine learning capabilities.
  • Geotab partnered with Predictive Coach on August 20, 2025, to offer a real-time driver coaching solution on its marketplace, aiming to enhance fleet safety and reduce incidents.
  • Geotab will be the official data partner for the Run on Less — Messy Middle event starting September 8, showcasing energy efficiency technologies.


📈 Geotab Financial Performance, Fundraising, M&A

Track competitors’ financial performance, fundraising rounds, and M&A activity to assess their growth trajectory and strategic focus. Uncover signals of expansion, market entry, or consolidation, and benchmark your position accordingly. Use these insights to inform investor conversations, identify acquisition opportunities, and fine-tune your competitive strategy.

  • Geotab acquired Verizon Connect’s telematics business in Australia and several European countries on October 2, 2025.
  • Geotab announced a $223K investment in a Georgia Institute of Technology doctoral project on September 11 to tackle traffic congestion and improve urban mobility using advanced data and AI capabilities.


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