Geotab | Competitive Intelligence Profile
Geotab is a global leader in connected transportation solutions, specializing in telematics for vehicle and asset tracking. With...

Geotab is a global leader in connected transportation solutions, specializing in telematics for vehicle and asset tracking. With over 50,000 customers in 160 countries, Geotab provides innovative fleet management solutions that enhance productivity, safety, and sustainability. The company processes more than 75 billion data points daily, offering an open platform and a Marketplace for third-party solutions, backed by a team of data scientists and AI experts.
🛍️ Geotab Product and Pricing Intelligence →
📅 Geotab Event Participations →
⚖️ Geotab Regulatory Intelligence →
👔 Geotab Management and Leadership Team →
⚔️ Geotab Alternatives and Competitors →
💼 Geotab Hiring and Layoffs →
🤝 Geotab Partnerships, Clients and Vendors →
📈 Geotab Financial Performance, Fundraising, M&A →

🛍️ Geotab Product and Pricing Intelligence
Leverage product insights to define key product development milestones, guide go-to-market planning, build a robust product-market fit matrix, and perform in-depth SWOT analyses.
Harness pricing intelligence to support strategic pricing decisions, conduct competitive pricing analysis, and craft effective differential pricing strategies.
- Geotab launched an improved solution for the cold chain.
- Geotab launched Geotab Ace, its generative AI assistant, for all customers in Australia on October 8 to help fleets tackle fuel costs, compliance, and sustainability goals.
- Geotab launched the AI-enabled GO Focus Plus dual-facing dash cam on September 15, 2025, to provide proactive risk prevention and in-cab coaching for fleets.
📅 Geotab Event Participations
Stay updated on where your competitors are showing up—industry conferences, webinars, podcasts, and speaking engagements—to gauge their messaging, target audiences, and strategic focus. Discover how they’re positioning themselves in the market, what narratives they’re pushing, and which partnerships they’re cultivating. Use this intelligence to refine your own positioning, identify missed opportunities, and stay top-of-mind in your industry.
- Geotab will feature Majo Rodríguez, a race and truck driver, at their stand J0524 on November 12-13 to discuss using Geotab solutions at Expo Transporte ANPACT 2025.
- Geotab will host racing and truck driver Majo Rodríguez at its booth J0524 on November 12-13 at Expo Transporte ANPACT 2025 to discuss her experience using the Geotab solution.
- Geotab sponsors the Nevo EV Show 2025 in Dublin on November 7-8 and presents sessions with Phil Barnes and Eugen Mueller on fleet electrification and data use.
⚖️ Geotab Regulatory Intelligence
Monitor critical regulatory events—such as issued or revoked licenses, lawsuits, investigations, and court rulings—to understand the compliance posture and legal exposure of your rivals. Spot early warning signs of operational risk, delays, or reputational damage, and use these insights to fine-tune your market strategy, mitigate your own risk, or capitalize on competitor setbacks.
- Geotab obtained the Esquema Nacional de Seguridad certification with High Category in Spain on November 6, enabling it to work with public entities and affirming its cybersecurity standards.
- Geotab joined the Australian Logistics Council as a Core Member on October 28 to help drive innovation, safety, and productivity in Australia's freight and logistics industry.
👔 Geotab Management and Leadership Team
Understand who’s steering your competitors by tracking changes in their management and leadership teams. Gain insights into strategic direction, leadership style, and organizational priorities based on executive backgrounds and hiring trends. Use this knowledge to anticipate competitive moves, tailor your sales or partnership approach, and benchmark against industry leaders.
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Chief Operating Officer
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Vice President, Sustainability Solutions, Geotab
[email protected]
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CFO
[email protected]
⚔️ Geotab Alternatives and Competitors
Identify the competitors of your competitors to uncover indirect threats, emerging disruptors, and untapped opportunities. Understand the broader competitive ecosystem, spot white space in the market, and gain strategic context that helps you position more effectively. These insights sharpen your market intelligence and reveal angles others often overlook.
- Verizon Connect |
- Motive |
- Samsara |
- Fleetio |
- GPS Insight |
- Azuga Fleet |
- Fleet Complete |
- Omnitracs |
- MiX Fleet Manager |
- GPS Trackit |
- Whip Around |
- ClearPathGPS |
- Driv.in |
- Trimble TMS |
- Rose Rocket |
- EROAD |
- Teletrac Navman DIRECTOR |
- ISAAC |
- ShipTrack

💼 Geotab Hiring and Layoffs
Track key workforce changes—new hires, leadership shifts, and layoffs—to spot strategic organizational moves. Identify rising competitors, uncover shifts in company direction, and seize opportunities to attract top talent or engage new decision-makers. Use these insights to refine your recruitment strategy and build stronger business relationships.
- Mateusz Drzewiecki joined Geotab as Associate Director of Sales in Poland, previously holding the same position at Verizon Connect.
- Fabian Kaufmann has joined Geotab as Associate Director - Inside Sales in Germany, previously holding the same position at Verizon Connect.
- Paul Foster has joined Geotab in the United Kingdom as Associate Director - Solution Engineering, previously holding the position of Solutions / Pre Sales at Verizon Connect.
🤝 Geotab Partnerships, Clients and Vendors
Monitor new partnerships, client wins, and vendor relationships to understand where your competitors are gaining traction. Spot emerging alliances, evaluate ecosystem shifts, and identify potential partners or prospects early. These insights help you refine your sales strategy, anticipate market movements, and stay one step ahead in a dynamic competitive landscape.
- Geotab partnered with Applied Information Inc to deliver green-light priority for freight, public works, and commercial fleets by integrating Geotab GO telematics with Glance®.
- Geotab and Applied Information launched a project in the United States on November 5 that uses Geotab GO devices and Glance Smart City to prioritize green lights for commercial vehicles, improving safety and efficiency.
- Geotab and Vitality launched a joint venture on October 21, 2025, to improve driver safety and well-being using telematics and behavioral science, now available in Australia.
📈 Geotab Financial Performance, Fundraising, M&A
Track competitors’ financial performance, fundraising rounds, and M&A activity to assess their growth trajectory and strategic focus. Uncover signals of expansion, market entry, or consolidation, and benchmark your position accordingly. Use these insights to inform investor conversations, identify acquisition opportunities, and fine-tune your competitive strategy.
- Geotab acquired Verizon Connect’s telematics business in Australia and several European countries on October 2, 2025.
- Geotab announced a $223K investment in a Georgia Institute of Technology doctoral project on September 11 to tackle traffic congestion and improve urban mobility using advanced data and AI capabilities.
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