Geotab | Competitive Intelligence Profile
Geotab is a global leader in connected transportation solutions, specializing in telematics for vehicle and asset tracking. With...
Geotab is a global leader in connected transportation solutions, specializing in telematics for vehicle and asset tracking. With over 50,000 customers in 160 countries, Geotab provides innovative fleet management solutions that enhance productivity, safety, and sustainability. The company processes more than 75 billion data points daily, offering an open platform and a Marketplace for third-party solutions, backed by a team of data scientists and AI experts.
🛍️ Geotab Product and Pricing Intelligence →
📅 Geotab Event Participations →
⚖️ Geotab Regulatory Intelligence →
👔 Geotab Management and Leadership Team →
⚔️ Geotab Alternatives and Competitors →
💼 Geotab Hiring and Layoffs →
🤝 Geotab Partnerships, Clients and Vendors →
📈 Geotab Financial Performance, Fundraising, M&A →
🛍️ Geotab Product and Pricing Intelligence
Leverage product insights to define key product development milestones, guide go-to-market planning, build a robust product-market fit matrix, and perform in-depth SWOT analyses.
Harness pricing intelligence to support strategic pricing decisions, conduct competitive pricing analysis, and craft effective differential pricing strategies.
- Geotab allows users to import machine data from their telematics hardware into Trackunit Manager through live data feeds, providing standardized and shareable information.
- Geotab introduced the IOX-GOTALK with live in-vehicle verbal feedback and removed the 9-pin universal heavy-duty T-harness and HRN-GS09K2.
- On May 15, 2025, Geotab's Altitude platform launched the Tariff Trend Tracker to provide daily and weekly data insights into U.S.-Canada commercial freight traffic amid tariff discussions.
📅 Geotab Event Participations
Stay updated on where your competitors are showing up—industry conferences, webinars, podcasts, and speaking engagements—to gauge their messaging, target audiences, and strategic focus. Discover how they’re positioning themselves in the market, what narratives they’re pushing, and which partnerships they’re cultivating. Use this intelligence to refine your own positioning, identify missed opportunities, and stay top-of-mind in your industry.
- Geotab will participate in the EUFMC 2025 event in Williamsburg, VA from June 1-4 to engage with fleet representatives and manufacturers.
- Geotab will participate in Latam Mobility Colombia 2025 on June 4-5, featuring a talk by Juan Cardona, Vicepresident of Sales for Latin America, on optimizing electric fleet transitions with data.
- Altitude by Geotab is a Gold Sponsor of the TRB Data & AI Conference in Seattle from May 27-29, 2025, where they will showcase their new Altitude Freight Planning Platform.
⚖️ Geotab Regulatory Intelligence
Monitor critical regulatory events—such as issued or revoked licenses, lawsuits, investigations, and court rulings—to understand the compliance posture and legal exposure of your rivals. Spot early warning signs of operational risk, delays, or reputational damage, and use these insights to fine-tune your market strategy, mitigate your own risk, or capitalize on competitor setbacks.
- Geotab was recognized as an Application Service Provider with Level 2 Assurance under the National Telematics Framework at the 2025 Brisbane Truck Show.
- Geotab has become a certified telematics monitoring application service provider in Australia, receiving certifications from Transport Certification of Australia for the Road Infrastructure Management and Telematics Monitoring Applications.
👔 Geotab Management and Leadership Team
Understand who’s steering your competitors by tracking changes in their management and leadership teams. Gain insights into strategic direction, leadership style, and organizational priorities based on executive backgrounds and hiring trends. Use this knowledge to anticipate competitive moves, tailor your sales or partnership approach, and benchmark against industry leaders.
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Chief Operating Officer
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Vice President, Sustainability Solutions, Geotab
[email protected] -
CFO[email protected]
⚔️ Geotab Alternatives and Competitors
Identify the competitors of your competitors to uncover indirect threats, emerging disruptors, and untapped opportunities. Understand the broader competitive ecosystem, spot white space in the market, and gain strategic context that helps you position more effectively. These insights sharpen your market intelligence and reveal angles others often overlook.
- Verizon Connect |
- Motive |
- Samsara |
- Fleetio |
- GPS Insight |
- Azuga Fleet |
- Fleet Complete |
- Omnitracs |
- MiX Fleet Manager |
- GPS Trackit |
- Whip Around |
- ClearPathGPS |
- Driv.in |
- Trimble TMS |
- Rose Rocket |
- EROAD |
- Teletrac Navman DIRECTOR |
- ISAAC |
- ShipTrack
💼 Geotab Hiring and Layoffs
Track key workforce changes—new hires, leadership shifts, and layoffs—to spot strategic organizational moves. Identify rising competitors, uncover shifts in company direction, and seize opportunities to attract top talent or engage new decision-makers. Use these insights to refine your recruitment strategy and build stronger business relationships.
- Geotab has restructured its leadership team, introducing new roles and leaders across global, regional, US, EMEA, LATAM, and APAC divisions, including positions like Senior Vice President of Business Development and Vice President of Global Markets.
- Habib Alaoui, LLB MBA has joined Geotab as Canadian Director of Sales in Canada, previously serving as Vice President of Sales at Intangles.
- Geotab is currently seeking an Enterprise Agile Coach in Canada.
🤝 Geotab Partnerships, Clients and Vendors
Monitor new partnerships, client wins, and vendor relationships to understand where your competitors are gaining traction. Spot emerging alliances, evaluate ecosystem shifts, and identify potential partners or prospects early. These insights help you refine your sales strategy, anticipate market movements, and stay one step ahead in a dynamic competitive landscape.
- Geotab has partnered with Axon to enhance public safety by providing unified vehicle insights to improve officer safety and fleet efficiency.
- Geotab partnered with Eagle Wireless and Rosco to enhance safety for transporting special needs students.
- The General Services Administration of Puerto Rico has chosen Geotab for telematics solutions to optimize their government fleet.
📈 Geotab Financial Performance, Fundraising, M&A
Track competitors’ financial performance, fundraising rounds, and M&A activity to assess their growth trajectory and strategic focus. Uncover signals of expansion, market entry, or consolidation, and benchmark your position accordingly. Use these insights to inform investor conversations, identify acquisition opportunities, and fine-tune your competitive strategy.
- Geotab has made 4 acquisitions in sectors like Business Intelligence and Logistics Tech, with Intendia being the most recent acquisition in November 2019.
- Geotab's Altitude platform detected a 40% drop in truck activity at Prologis and STAG sites from October to November 2024.
- Geotab's reported customer base decreased from 55K+ to 11K+, data points processed daily reduced from 80B+ to 16B+, and subscriptions dropped from 4.7+ million to 0.9+ million.
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