Gen | Competitive Intelligence Profile
Gen is a global leader in cybersecurity, dedicated to empowering Digital Freedom through its trusted consumer brands, including Norton,...
Gen is a global leader in cybersecurity, dedicated to empowering Digital Freedom through its trusted consumer brands, including Norton, Avast, LifeLock, Avira, AVG, ReputationDefender, and CCleaner. The company serves nearly 500 million users across more than 150 countries, providing award-winning products and services in cybersecurity, online privacy, and identity protection. Gen is a Fortune 500 company and is dual headquartered in Tempe, Arizona, and Prague, Czech Republic.
🛍️ Gen Product and Pricing Intelligence →
📅 Gen Event Participations →
⚖️ Gen Regulatory Intelligence →
👔 Gen Management and Leadership Team →
⚔️ Gen Alternatives and Competitors →
💼 Gen Hiring and Layoffs →
🤝 Gen Partnerships, Clients and Vendors →
📈 Gen Financial Performance, Fundraising, M&A →
🛍️ Gen Product and Pricing Intelligence
Leverage product insights to define key product development milestones, guide go-to-market planning, build a robust product-market fit matrix, and perform in-depth SWOT analyses.
Harness pricing intelligence to support strategic pricing decisions, conduct competitive pricing analysis, and craft effective differential pricing strategies.
- Gen is bringing its trusted brands' online safety and money-management strengths together in Norton Money Workplace to help employees handle important life moments.
- Gen CEO Vincent Pilette said Norton Safe AI, recently launched in Norton 360, helps consumers use AI while staying in control as AI-powered hacking agents probe for weaknesses around the clock.
- Gen Senior Principal Product Manager Pavel Jančovič announced the launch of Norton Safe AI, which checks potentially risky links and actions in supported tools.
📅 Gen Event Participations
Stay updated on where your competitors are showing up—industry conferences, webinars, podcasts, and speaking engagements—to gauge their messaging, target audiences, and strategic focus. Discover how they’re positioning themselves in the market, what narratives they’re pushing, and which partnerships they’re cultivating. Use this intelligence to refine your own positioning, identify missed opportunities, and stay top-of-mind in your industry.
- Gen marks one year of its Passion to Purpose program by backing employee-led community projects, including Special Olympics Czechia races, a Pride event with The SEEN in Tempe, and a digital safety screening with Cybersafe Kids in Dublin.
- Gen will sponsor AVAR 2026 as the Internet Sponsor and provides cyber security, online privacy, identity protection and financial wellness to nearly 500 million users in more than 150 countries.
- Gen CEO Vincent Pilette will participate in the UBS Global Technology and AI Conference on December 1, the Wells Fargo TMT Summit on December 8, and the Barclays Annual Global Technology Conference on December 9.
⚖️ Gen Regulatory Intelligence
Monitor critical regulatory events—such as issued or revoked licenses, lawsuits, investigations, and court rulings—to understand the compliance posture and legal exposure of your rivals. Spot early warning signs of operational risk, delays, or reputational damage, and use these insights to fine-tune your market strategy, mitigate your own risk, or capitalize on competitor setbacks.
- Gen's Jakub Křoustek, Director of Threat Research & Applied AI, led an AMTSO working group that created the first industry standard for independently testing AI agent security and protection products.
- Gen led an AMTSO collaboration to create the first industry standard for independently testing AI agent safety and the products that protect them, adopted in September.
- Gen's Norton software on Google Pixel 7a was exploited using CVE-2013-4787.
👔 Gen Management and Leadership Team
Understand who’s steering your competitors by tracking changes in their management and leadership teams. Gain insights into strategic direction, leadership style, and organizational priorities based on executive backgrounds and hiring trends. Use this knowledge to anticipate competitive moves, tailor your sales or partnership approach, and benchmark against industry leaders.
-
Non Executive Director
[email protected] -
Chief Executive Officer[email protected]
-
CFO[email protected]
-
Managing Director
-
Ceo[email protected]
-
Chief Executive Officer
⚔️ Gen Alternatives and Competitors
Identify the competitors of your competitors to uncover indirect threats, emerging disruptors, and untapped opportunities. Understand the broader competitive ecosystem, spot white space in the market, and gain strategic context that helps you position more effectively. These insights sharpen your market intelligence and reveal angles others often overlook.
- Atlassian |
- Trade Desk |
- Snowflake |
- NetEase |
- Datadog |
- Electronic Arts |
- HubSpot |
- Veeva Systems |
- Cloudflare |
- Zscaler |
- Spera |
- At-Bay |
- Coalition |
- nortonlifelock.com |
- nlok-my.sharepoint.com |
- avast.com |
- 2gosoftware.co.uk |
- MicroAccounting |
- Faye Business Systems Group |
- OneSix |
- Check Point Software Technologies Ltd. |
- monday.com Ltd. |
- CyberArk Software Ltd. |
- GitLab Inc. |
- SentinelOne, Inc. |
- Apple |
- Equifax |
- Bitdefender |
- Bracur Group |
- Heaps by Augeo |
- Follow |
- Heritage Landscape Supply Group |
- SolarWinds |
- GoSecure |
- Qualys |
- Security Compass |
- NSFOCUS
💼 Gen Hiring and Layoffs
Track key workforce changes—new hires, leadership shifts, and layoffs—to spot strategic organizational moves. Identify rising competitors, uncover shifts in company direction, and seize opportunities to attract top talent or engage new decision-makers. Use these insights to refine your recruitment strategy and build stronger business relationships.
- Gen appointed Talbott Roche to its board of directors.
- Gen appointed Talbott Roche, CEO and President of Blackhawk Network, to its Board of Directors on October 9.
- Dmitry Barinov, Vice President Information Technology Development at Gen in Canada, is leaving to become Technology and Risk Advisor at Risk Embrace Inc.
🤝 Gen Partnerships, Clients and Vendors
Monitor new partnerships, client wins, and vendor relationships to understand where your competitors are gaining traction. Spot emerging alliances, evaluate ecosystem shifts, and identify potential partners or prospects early. These insights help you refine your sales strategy, anticipate market movements, and stay one step ahead in a dynamic competitive landscape.
- Norton, part of Gen, partnered with TELUS to launch TELUS Scam Protection, built into the My TELUS app and included at no extra cost with new mobility data plans or available for $3 per month.
- Kevin Lim, Senior Principal eCommerce Analyst at Gen, built an in-house Python chargeback dispute tool using Claude Code that replaced a third-party vendor and is projected to save six figures annually.
- Savvy, a tech-enabled agency backed by Gen, is hiring remote Personal Lines Insurance Sales agents with an active P&C or Personal Lines license and quota history, offering warm inbound leads, 80+ carriers, AI tools, and uncapped pay.
📈 Gen Financial Performance, Fundraising, M&A
Track competitors’ financial performance, fundraising rounds, and M&A activity to assess their growth trajectory and strategic focus. Uncover signals of expansion, market entry, or consolidation, and benchmark your position accordingly. Use these insights to inform investor conversations, identify acquisition opportunities, and fine-tune your competitive strategy.
- Gen announced on Oct 28, 2026, double-digit Q2 FY27 growth and a raised FY27 outlook, alongside the Norton Safe AI launch on Oct 26 and the Norton Money Workplace introduction on Oct 22.
- Gen will release Q2 2027 earnings on October 28, with analysts expecting EPS of $0.65, up 22.6% year over year.
- Gen shares dropped 12.05% on September 24, 2026, after reports surfaced that it made a $12.2 billion takeover approach for GoDaddy, raising debt and integration concerns.
People also viewed
- Aura |
- GhostBed |
- Avocado Green |
- Sleep Number |
- Zinus |
- Puffy |
- Tempur-Pedic |
- Helix |
- Casper |
- Saatva |
- Everlab |
- Purple
Ready to outsmart the competition? RivalSense cuts through the clutter of generic tools like Google Alerts, delivering laser-focused competitive intelligence without the noise. Track competitors’ every move—website changes, product updates, social media buzz, news mentions, and regulatory shifts—all in one sleek platform. Uncover pricing strategies, decode market trends, and gain actionable insights to fuel your business strategy. No more guesswork. Just power.
Join thousands of forward-thinking teams who trust RivalSense to automate their competitive monitoring and turn data into domination. Start your FREE trial today—no credit card needed—and see why staying ahead has never been this easy. Your competitors won’t know what hit them.
Outthink. Outpace. Outperform. #RivalSense