Gen | Competitive Intelligence Profile
Gen is a global leader in cybersecurity, dedicated to empowering Digital Freedom through its trusted consumer brands, including Norton,...
Gen is a global leader in cybersecurity, dedicated to empowering Digital Freedom through its trusted consumer brands, including Norton, Avast, LifeLock, Avira, AVG, ReputationDefender, and CCleaner. The company serves nearly 500 million users across more than 150 countries, providing award-winning products and services in cybersecurity, online privacy, and identity protection. Gen is a Fortune 500 company and is dual headquartered in Tempe, Arizona, and Prague, Czech Republic.
🛍️ Gen Product and Pricing Intelligence →
📅 Gen Event Participations →
⚖️ Gen Regulatory Intelligence →
👔 Gen Management and Leadership Team →
⚔️ Gen Alternatives and Competitors →
💼 Gen Hiring and Layoffs →
🤝 Gen Partnerships, Clients and Vendors →
📈 Gen Financial Performance, Fundraising, M&A →
🛍️ Gen Product and Pricing Intelligence
Leverage product insights to define key product development milestones, guide go-to-market planning, build a robust product-market fit matrix, and perform in-depth SWOT analyses.
Harness pricing intelligence to support strategic pricing decisions, conduct competitive pricing analysis, and craft effective differential pricing strategies.
- Gen launched Avast One globally, a single app offering free protection, performance, and privacy with customizable features.
- Gen's LifeLock launched Card Exposure Control to help users see which merchants may still have their payment details saved and take action.
- Gen launched VPN for Agents and enhanced Norton 360 Agent Protection to secure AI agent communications, as announced by Chief AI Innovation Officer Howie Xu.
📅 Gen Event Participations
Stay updated on where your competitors are showing up—industry conferences, webinars, podcasts, and speaking engagements—to gauge their messaging, target audiences, and strategic focus. Discover how they’re positioning themselves in the market, what narratives they’re pushing, and which partnerships they’re cultivating. Use this intelligence to refine your own positioning, identify missed opportunities, and stay top-of-mind in your industry.
- Gen will attend GITEX Africa in Nairobi on May 20-21, 2026, at booth A95 with distributor Elytis Group.
- Gen CEO Vincent Pilette will present at the Needham Technology, Media, & Consumer Internet, & AI Conference on May 27, 2026, the Evercore TMT Global Conference on June 2, 2026, and the Bank of America Global Technology Conference on June 3, 2026.
- Gen's Norton LifeLock Benefit Solutions is sponsoring the Gallagher High Performance Employer Summit in Orlando on April 29-30.
⚖️ Gen Regulatory Intelligence
Monitor critical regulatory events—such as issued or revoked licenses, lawsuits, investigations, and court rulings—to understand the compliance posture and legal exposure of your rivals. Spot early warning signs of operational risk, delays, or reputational damage, and use these insights to fine-tune your market strategy, mitigate your own risk, or capitalize on competitor setbacks.
- Gen agreed to a $9.95 million settlement on March 4, 2026 to resolve a class action lawsuit alleging it sent prerecorded calls in violation of the Telephone Consumer Protection Act.
👔 Gen Management and Leadership Team
Understand who’s steering your competitors by tracking changes in their management and leadership teams. Gain insights into strategic direction, leadership style, and organizational priorities based on executive backgrounds and hiring trends. Use this knowledge to anticipate competitive moves, tailor your sales or partnership approach, and benchmark against industry leaders.
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Non Executive Director
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Chief Executive Officer[email protected]
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CFO[email protected]
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Managing Director
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Ceo[email protected]
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Chief Executive Officer
⚔️ Gen Alternatives and Competitors
Identify the competitors of your competitors to uncover indirect threats, emerging disruptors, and untapped opportunities. Understand the broader competitive ecosystem, spot white space in the market, and gain strategic context that helps you position more effectively. These insights sharpen your market intelligence and reveal angles others often overlook.
- Atlassian |
- Trade Desk |
- Snowflake |
- NetEase |
- Datadog |
- Electronic Arts |
- HubSpot |
- Veeva Systems |
- Cloudflare |
- Zscaler |
- Spera |
- At-Bay |
- Coalition |
- nortonlifelock.com |
- nlok-my.sharepoint.com |
- avast.com |
- 2gosoftware.co.uk |
- MicroAccounting |
- Faye Business Systems Group |
- OneSix |
- Check Point Software Technologies Ltd. |
- monday.com Ltd. |
- CyberArk Software Ltd. |
- GitLab Inc. |
- SentinelOne, Inc. |
- Apple |
- Equifax |
- Bitdefender |
- Bracur Group |
- Heaps by Augeo |
- Follow |
- Heritage Landscape Supply Group |
- SolarWinds |
- GoSecure |
- Qualys |
- Security Compass |
- NSFOCUS
💼 Gen Hiring and Layoffs
Track key workforce changes—new hires, leadership shifts, and layoffs—to spot strategic organizational moves. Identify rising competitors, uncover shifts in company direction, and seize opportunities to attract top talent or engage new decision-makers. Use these insights to refine your recruitment strategy and build stronger business relationships.
- Gen is hiring a Director of Product Marketing for LifeLock in the United States, focusing on product strategy, go-to-market execution, and market expansion for identity protection and financial wellness.
- Gen is currently hiring a Director of Corporate Development & Strategic Partnerships in the United States, focusing on sourcing, evaluating, and executing M&A and partnership opportunities.
- Annie Davis joined Gen as Head of Performance Media Craft in the United States.
🤝 Gen Partnerships, Clients and Vendors
Monitor new partnerships, client wins, and vendor relationships to understand where your competitors are gaining traction. Spot emerging alliances, evaluate ecosystem shifts, and identify potential partners or prospects early. These insights help you refine your sales strategy, anticipate market movements, and stay one step ahead in a dynamic competitive landscape.
- Gen's Norton LifeLock Benefit Solutions partnered with DropQuote to simplify benefits quoting for brokers.
- Gen, through its Norton brand, partnered with Save the Children India to provide Cyber Safety training to over 42,300 students across 200 schools since 2021.
- Gen partnered with WIRED Czech Republic & Slovakia for Wired Young Guns 2026, where Gabriela Borutova discussed leadership and innovation.
📈 Gen Financial Performance, Fundraising, M&A
Track competitors’ financial performance, fundraising rounds, and M&A activity to assess their growth trajectory and strategic focus. Uncover signals of expansion, market entry, or consolidation, and benchmark your position accordingly. Use these insights to inform investor conversations, identify acquisition opportunities, and fine-tune your competitive strategy.
- Gen reported fiscal Q4 2026 EPS of $0.67, beating consensus estimates, with revenue up 27% year-over-year to $1.283 billion and free cash flow surging 24% to $1.496 billion.
- Gen crossed $5 billion in FY26 revenue with 27% growth, raised FY27 guidance, and CEO Vincent Pilette said the company is positioned as a trust layer for the agentic AI era.
- Gen Digital reported fiscal 2026 revenue of $5.0B, up 27%, and raised its non-GAAP FY27 revenue guidance to $5.325–$5.425B and EPS to $2.85–$2.95.
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