Gen | Competitive Intelligence Profile
Gen is a global leader in cybersecurity, dedicated to empowering Digital Freedom through its trusted consumer brands, including Norton,...
Gen is a global leader in cybersecurity, dedicated to empowering Digital Freedom through its trusted consumer brands, including Norton, Avast, LifeLock, Avira, AVG, ReputationDefender, and CCleaner. The company serves nearly 500 million users across more than 150 countries, providing award-winning products and services in cybersecurity, online privacy, and identity protection. Gen is a Fortune 500 company and is dual headquartered in Tempe, Arizona, and Prague, Czech Republic.
🛍️ Gen Product and Pricing Intelligence →
📅 Gen Event Participations →
⚖️ Gen Regulatory Intelligence →
👔 Gen Management and Leadership Team →
⚔️ Gen Alternatives and Competitors →
💼 Gen Hiring and Layoffs →
🤝 Gen Partnerships, Clients and Vendors →
📈 Gen Financial Performance, Fundraising, M&A →
🛍️ Gen Product and Pricing Intelligence
Leverage product insights to define key product development milestones, guide go-to-market planning, build a robust product-market fit matrix, and perform in-depth SWOT analyses.
Harness pricing intelligence to support strategic pricing decisions, conduct competitive pricing analysis, and craft effective differential pricing strategies.
- Gen's Senior Principal Product Manager Pavel Jančovič announced the relaunch of Avast One, which combines security, privacy, and performance across iOS, Android, Mac, and Windows.
- Gen's Norton launched Norton AI Agent Protection in Norton 360 on April 10, 2026, introducing real-time oversight for AI agent actions to help people safely use autonomous AI tools.
- Gen launched Norton Revamp on March 25, 2026, a tool that helps users express ideas more clearly to improve their online reputation.
📅 Gen Event Participations
Stay updated on where your competitors are showing up—industry conferences, webinars, podcasts, and speaking engagements—to gauge their messaging, target audiences, and strategic focus. Discover how they’re positioning themselves in the market, what narratives they’re pushing, and which partnerships they’re cultivating. Use this intelligence to refine your own positioning, identify missed opportunities, and stay top-of-mind in your industry.
- Gen's Norton team, including Laureline K. and Tanja Schmutte Hedberg, will showcase how Norton is improving guest experiences and increasing margins at the Independent Hotel Show Amsterdam from April 15.
- Gen's Chief AI & Innovation Officer Howie Xu discussed the shift at the AWS Builder Loft with Sudhee Nair and Chi Zhang on April 14.
- Gen's Chief AI & Innovation Officer Howie Xu discussed the shift from chatbots to autonomous agents and the AI-native workforce at HumanX in San Francisco.
⚖️ Gen Regulatory Intelligence
Monitor critical regulatory events—such as issued or revoked licenses, lawsuits, investigations, and court rulings—to understand the compliance posture and legal exposure of your rivals. Spot early warning signs of operational risk, delays, or reputational damage, and use these insights to fine-tune your market strategy, mitigate your own risk, or capitalize on competitor setbacks.
- Gen agreed to a $9.95 million settlement on March 4, 2026 to resolve a class action lawsuit alleging it sent prerecorded calls in violation of the Telephone Consumer Protection Act.
- Gen Digital settled a robocall case for about $10 million, with a lawyer clarifying the calls were identity theft alerts for LifeLock customers, not marketing, and the company must now use the FCC's Reassigned Numbers Database.
👔 Gen Management and Leadership Team
Understand who’s steering your competitors by tracking changes in their management and leadership teams. Gain insights into strategic direction, leadership style, and organizational priorities based on executive backgrounds and hiring trends. Use this knowledge to anticipate competitive moves, tailor your sales or partnership approach, and benchmark against industry leaders.
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Non Executive Director
[email protected] -
Chief Executive Officer[email protected]
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CFO[email protected]
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Managing Director
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Ceo[email protected]
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Chief Executive Officer
⚔️ Gen Alternatives and Competitors
Identify the competitors of your competitors to uncover indirect threats, emerging disruptors, and untapped opportunities. Understand the broader competitive ecosystem, spot white space in the market, and gain strategic context that helps you position more effectively. These insights sharpen your market intelligence and reveal angles others often overlook.
- Atlassian |
- Trade Desk |
- Snowflake |
- NetEase |
- Datadog |
- Electronic Arts |
- HubSpot |
- Veeva Systems |
- Cloudflare |
- Zscaler |
- Spera |
- At-Bay |
- Coalition |
- nortonlifelock.com |
- nlok-my.sharepoint.com |
- avast.com |
- 2gosoftware.co.uk |
- MicroAccounting |
- Faye Business Systems Group |
- OneSix |
- Check Point Software Technologies Ltd. |
- monday.com Ltd. |
- CyberArk Software Ltd. |
- GitLab Inc. |
- SentinelOne, Inc. |
- Apple |
- Equifax |
- Bitdefender |
- Bracur Group |
- Heaps by Augeo |
- Follow |
- Heritage Landscape Supply Group |
- SolarWinds |
- GoSecure |
- Qualys |
- Security Compass |
- NSFOCUS
💼 Gen Hiring and Layoffs
Track key workforce changes—new hires, leadership shifts, and layoffs—to spot strategic organizational moves. Identify rising competitors, uncover shifts in company direction, and seize opportunities to attract top talent or engage new decision-makers. Use these insights to refine your recruitment strategy and build stronger business relationships.
- Gen is hiring an IT Director for ERP Services in India, focusing on financial applications and global team leadership.
- Art Henderson, Director Tax Accounting at Gen in the United States, left to become Senior Director US Tax Operations at Palo Alto Networks.
- Jeffrey Baziuk, previously Quality Architect at Gen in the United States, has left to become Director of Quality Engineering at LoopQA.
🤝 Gen Partnerships, Clients and Vendors
Monitor new partnerships, client wins, and vendor relationships to understand where your competitors are gaining traction. Spot emerging alliances, evaluate ecosystem shifts, and identify potential partners or prospects early. These insights help you refine your sales strategy, anticipate market movements, and stay one step ahead in a dynamic competitive landscape.
- Gen's Norton partnered with Telekom in Hungary on April 21 to add Norton 360 to its security services for entrepreneurs and small businesses.
- Gen's Norton brand partners with A1 Telekom Austria Group to enhance cyber safety for customers.
- Gen partnered with Vercel to provide automated security audits for skills.sh on February 17, 2026.
📈 Gen Financial Performance, Fundraising, M&A
Track competitors’ financial performance, fundraising rounds, and M&A activity to assess their growth trajectory and strategic focus. Uncover signals of expansion, market entry, or consolidation, and benchmark your position accordingly. Use these insights to inform investor conversations, identify acquisition opportunities, and fine-tune your competitive strategy.
- Gen will release its fiscal 2026 fourth quarter and full-year financial results on May 7, 2026.
- Gen announced on April 13, 2026 that it will release its fiscal 2026 fourth quarter and full-year financial results on May 7, 2026, followed by a conference call and webcast.
- Gen acquired Trellis on March 11 to integrate its Savvy platform into Engine by Gen, enhancing AI-powered insurance matching with machine learning recommendations, real-time marketplace bidding, conversational AI, and licensed advisor support.
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