Gen | Competitive Intelligence Profile
Gen is a global leader in cybersecurity, dedicated to empowering Digital Freedom through its trusted consumer brands, including Norton,...
Gen is a global leader in cybersecurity, dedicated to empowering Digital Freedom through its trusted consumer brands, including Norton, Avast, LifeLock, Avira, AVG, ReputationDefender, and CCleaner. The company serves nearly 500 million users across more than 150 countries, providing award-winning products and services in cybersecurity, online privacy, and identity protection. Gen is a Fortune 500 company and is dual headquartered in Tempe, Arizona, and Prague, Czech Republic.
🛍️ Gen Product and Pricing Intelligence →
📅 Gen Event Participations →
⚖️ Gen Regulatory Intelligence →
👔 Gen Management and Leadership Team →
⚔️ Gen Alternatives and Competitors →
💼 Gen Hiring and Layoffs →
🤝 Gen Partnerships, Clients and Vendors →
📈 Gen Financial Performance, Fundraising, M&A →
🛍️ Gen Product and Pricing Intelligence
Leverage product insights to define key product development milestones, guide go-to-market planning, build a robust product-market fit matrix, and perform in-depth SWOT analyses.
Harness pricing intelligence to support strategic pricing decisions, conduct competitive pricing analysis, and craft effective differential pricing strategies.
- Gen launched custom product pages for organic traffic on July 30.
- Gen launched Avast Anti-Scam Guardian with AI to protect users from personalized and subtle scams.
- Gen's Director of AI & Innovation Iskander Sanchez-Rola announced that Norton and Qualcomm are enhancing cybersecurity by running scam detection on-device using Qualcomm's NPUs.
📅 Gen Event Participations
Stay updated on where your competitors are showing up—industry conferences, webinars, podcasts, and speaking engagements—to gauge their messaging, target audiences, and strategic focus. Discover how they’re positioning themselves in the market, what narratives they’re pushing, and which partnerships they’re cultivating. Use this intelligence to refine your own positioning, identify missed opportunities, and stay top-of-mind in your industry.
- Gen became a Silver Partner at VB2025 in Berlin on July 23.
- Gen hosted a GenAI Expo in Chennai, showcasing 60+ AI breakthrough ideas across developer tools, autonomous agents, and product innovation.
- Gen will host an analyst and investor briefing on its financial wellness strategy post-MoneyLion acquisition on September 8.
⚖️ Gen Regulatory Intelligence
Monitor critical regulatory events—such as issued or revoked licenses, lawsuits, investigations, and court rulings—to understand the compliance posture and legal exposure of your rivals. Spot early warning signs of operational risk, delays, or reputational damage, and use these insights to fine-tune your market strategy, mitigate your own risk, or capitalize on competitor setbacks.
- Gen has become a founding pillar member of the GASA North America Chapter, led by Ayelet Biger-Levin, to combat the growing scam epidemic.
👔 Gen Management and Leadership Team
Understand who’s steering your competitors by tracking changes in their management and leadership teams. Gain insights into strategic direction, leadership style, and organizational priorities based on executive backgrounds and hiring trends. Use this knowledge to anticipate competitive moves, tailor your sales or partnership approach, and benchmark against industry leaders.
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Non Executive Director
[email protected] -
Chief Executive Officer[email protected]
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CFO[email protected]
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Managing Director
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Ceo[email protected]
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Chief Executive Officer
⚔️ Gen Alternatives and Competitors
Identify the competitors of your competitors to uncover indirect threats, emerging disruptors, and untapped opportunities. Understand the broader competitive ecosystem, spot white space in the market, and gain strategic context that helps you position more effectively. These insights sharpen your market intelligence and reveal angles others often overlook.
- Atlassian |
- Trade Desk |
- Snowflake |
- NetEase |
- Datadog |
- Electronic Arts |
- HubSpot |
- Veeva Systems |
- Cloudflare |
- Zscaler |
- Spera |
- At-Bay |
- Coalition |
- nortonlifelock.com |
- nlok-my.sharepoint.com |
- avast.com |
- 2gosoftware.co.uk |
- MicroAccounting |
- Faye Business Systems Group |
- OneSix |
- Check Point Software Technologies Ltd. |
- monday.com Ltd. |
- CyberArk Software Ltd. |
- GitLab Inc. |
- SentinelOne, Inc. |
- Apple |
- Equifax |
- Bitdefender |
- Bracur Group |
- Heaps by Augeo |
- Follow |
- Heritage Landscape Supply Group |
- SolarWinds |
- GoSecure |
- Qualys |
- Security Compass |
- NSFOCUS
💼 Gen Hiring and Layoffs
Track key workforce changes—new hires, leadership shifts, and layoffs—to spot strategic organizational moves. Identify rising competitors, uncover shifts in company direction, and seize opportunities to attract top talent or engage new decision-makers. Use these insights to refine your recruitment strategy and build stronger business relationships.
- Gen Digital's top executives saw their compensation jump over 40% in FY25 due to strong incentive plan achievement and a strategic shift towards bookings growth.
- Gen Digital Inc announced on July 22, 2025 that Vincent Pilette, the company's CEO, was appointed as the new Board Chair following Frank Dangeard's departure due to health reasons.
- Gen Digital names Vincent Pilette as CEO and Board Chair, with Sue Barsamian appointed as Lead Independent Director, effective immediately.
🤝 Gen Partnerships, Clients and Vendors
Monitor new partnerships, client wins, and vendor relationships to understand where your competitors are gaining traction. Spot emerging alliances, evaluate ecosystem shifts, and identify potential partners or prospects early. These insights help you refine your sales strategy, anticipate market movements, and stay one step ahead in a dynamic competitive landscape.
- Gen partnered with Qualcomm to integrate Norton’s AI-powered scam detection into AI PCs, offering real-time deepfake and scam protection without uploading personal data.
📈 Gen Financial Performance, Fundraising, M&A
Track competitors’ financial performance, fundraising rounds, and M&A activity to assess their growth trajectory and strategic focus. Uncover signals of expansion, market entry, or consolidation, and benchmark your position accordingly. Use these insights to inform investor conversations, identify acquisition opportunities, and fine-tune your competitive strategy.
- Gen launched AI enhancements for digital security on July 17, 2025, focusing on predictive threat detection and completed the acquisition of MoneyLion Inc. for about $1 billion to diversify into personal finance.
- Gen will host an investor briefing on September 8, 2025 to discuss its financial wellness strategy.
- Gen will release its fiscal 2026 first quarter financial results on August 7, 2025, followed by a conference call and webcast.
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- Norton
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