Gen | Competitive Intelligence Profile
Gen is a global leader in cybersecurity, dedicated to empowering Digital Freedom through its trusted consumer brands, including Norton,...
Gen is a global leader in cybersecurity, dedicated to empowering Digital Freedom through its trusted consumer brands, including Norton, Avast, LifeLock, Avira, AVG, ReputationDefender, and CCleaner. The company serves nearly 500 million users across more than 150 countries, providing award-winning products and services in cybersecurity, online privacy, and identity protection. Gen is a Fortune 500 company and is dual headquartered in Tempe, Arizona, and Prague, Czech Republic.
🛍️ Gen Product and Pricing Intelligence →
📅 Gen Event Participations →
⚖️ Gen Regulatory Intelligence →
👔 Gen Management and Leadership Team →
⚔️ Gen Alternatives and Competitors →
💼 Gen Hiring and Layoffs →
🤝 Gen Partnerships, Clients and Vendors →
📈 Gen Financial Performance, Fundraising, M&A →
🛍️ Gen Product and Pricing Intelligence
Leverage product insights to define key product development milestones, guide go-to-market planning, build a robust product-market fit matrix, and perform in-depth SWOT analyses.
Harness pricing intelligence to support strategic pricing decisions, conduct competitive pricing analysis, and craft effective differential pricing strategies.
- Gen's Norton VPN has been updated to include Smart TV support, an ad blocker, over 100 locations, IP rotation, Double VPN, and a mobile widget for enhanced privacy and convenience.
- Petr Šomol, Director of AI and Research at Gen, highlighted at the Innovations United Festival that Gen is shifting from traditional cybersecurity to human-focused digital safety with tools like Genie, which uses AI to detect scams from user-reported screenshots.
- Gen launched Norton Neo, the world's first Safe AI-native browser, reimagining browsing with smart and secure AI features.
📅 Gen Event Participations
Stay updated on where your competitors are showing up—industry conferences, webinars, podcasts, and speaking engagements—to gauge their messaging, target audiences, and strategic focus. Discover how they’re positioning themselves in the market, what narratives they’re pushing, and which partnerships they’re cultivating. Use this intelligence to refine your own positioning, identify missed opportunities, and stay top-of-mind in your industry.
- Gen signed the 50/50 for 2050 Declaration with Women4Cyber Foundation at the European Parliament in Brussels to promote inclusivity in cybersecurity, with Evelina Gabasova, PhD representing the company.
- Cordero Rotondo, Vice President of Sales at Norton LifeLock Benefit Solutions (Part of Gen), announced a webinar with Laurie Gatch next week to discuss scams and financial stress in 2025.
- Gen sponsored Botconf 2025 with representatives including Jakub Kroustek.
⚖️ Gen Regulatory Intelligence
Monitor critical regulatory events—such as issued or revoked licenses, lawsuits, investigations, and court rulings—to understand the compliance posture and legal exposure of your rivals. Spot early warning signs of operational risk, delays, or reputational damage, and use these insights to fine-tune your market strategy, mitigate your own risk, or capitalize on competitor setbacks.
- Gen has become a founding pillar member of the GASA North America Chapter, led by Ayelet Biger-Levin, to combat the growing scam epidemic.
👔 Gen Management and Leadership Team
Understand who’s steering your competitors by tracking changes in their management and leadership teams. Gain insights into strategic direction, leadership style, and organizational priorities based on executive backgrounds and hiring trends. Use this knowledge to anticipate competitive moves, tailor your sales or partnership approach, and benchmark against industry leaders.
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Non Executive Director
[email protected] -
Chief Executive Officer[email protected]
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CFO[email protected]
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Managing Director
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Ceo[email protected]
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Chief Executive Officer
⚔️ Gen Alternatives and Competitors
Identify the competitors of your competitors to uncover indirect threats, emerging disruptors, and untapped opportunities. Understand the broader competitive ecosystem, spot white space in the market, and gain strategic context that helps you position more effectively. These insights sharpen your market intelligence and reveal angles others often overlook.
- Atlassian |
- Trade Desk |
- Snowflake |
- NetEase |
- Datadog |
- Electronic Arts |
- HubSpot |
- Veeva Systems |
- Cloudflare |
- Zscaler |
- Spera |
- At-Bay |
- Coalition |
- nortonlifelock.com |
- nlok-my.sharepoint.com |
- avast.com |
- 2gosoftware.co.uk |
- MicroAccounting |
- Faye Business Systems Group |
- OneSix |
- Check Point Software Technologies Ltd. |
- monday.com Ltd. |
- CyberArk Software Ltd. |
- GitLab Inc. |
- SentinelOne, Inc. |
- Apple |
- Equifax |
- Bitdefender |
- Bracur Group |
- Heaps by Augeo |
- Follow |
- Heritage Landscape Supply Group |
- SolarWinds |
- GoSecure |
- Qualys |
- Security Compass |
- NSFOCUS
💼 Gen Hiring and Layoffs
Track key workforce changes—new hires, leadership shifts, and layoffs—to spot strategic organizational moves. Identify rising competitors, uncover shifts in company direction, and seize opportunities to attract top talent or engage new decision-makers. Use these insights to refine your recruitment strategy and build stronger business relationships.
- Christopher O'Connell, Director of Engineering at Gen in the United States, left to become Chief Technology Officer at UpRock.
- Gen announced board transitions with John Chrystal joining as a director and Peter Feld departing after significant contributions to the company's evolution.
- Tim Roe joins Gen as Strategic Partnership Director, EMEA in United Kingdom, previously Vice President, Sales Strategy, Open Banking at Mastercard.
🤝 Gen Partnerships, Clients and Vendors
Monitor new partnerships, client wins, and vendor relationships to understand where your competitors are gaining traction. Spot emerging alliances, evaluate ecosystem shifts, and identify potential partners or prospects early. These insights help you refine your sales strategy, anticipate market movements, and stay one step ahead in a dynamic competitive landscape.
- Gen's LifeLock partners with RE/MAX to offer LifeLock Home Title Protect against real estate fraud.
- Gen's Avast has joined Exertis Cybersecurity, offering endpoint protection and patch management with flexible billing.
- Gen is promoting a partnership with Norton to offer cybersecurity solutions for financial services.
📈 Gen Financial Performance, Fundraising, M&A
Track competitors’ financial performance, fundraising rounds, and M&A activity to assess their growth trajectory and strategic focus. Uncover signals of expansion, market entry, or consolidation, and benchmark your position accordingly. Use these insights to inform investor conversations, identify acquisition opportunities, and fine-tune your competitive strategy.
- Gen released its annual Impact Report on June 12, showcasing efforts to protect people, empower communities, and advance Digital Freedom globally.
- Gen released its 2025 Social Impact Report, showing it reached over 5.4 million people through digital education programs and achieved a 12% reduction in greenhouse gas emissions.
- Gen's stock rose 8% to $27.82 following strong Q4 and FY25 results.
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