Garuda Indonesia | Competitive Intelligence Profile
Garuda Indonesia is the national flag carrier of Indonesia, operating for over seven decades with a focus on connecting the archipelago...

Garuda Indonesia is the national flag carrier of Indonesia, operating for over seven decades with a focus on connecting the archipelago and representing the country globally. It offers flights to 37 domestic and 15 international destinations, emphasizing Indonesian hospitality, high service standards, and customer-centric experiences. The airline is part of SkyTeam, has won multiple awards for service excellence, and provides various travel-related services including cargo and special in-flight amenities.
🛍️ Garuda Indonesia Product and Pricing Intelligence →
📅 Garuda Indonesia Event Participations →
⚖️ Garuda Indonesia Regulatory Intelligence →
👔 Garuda Indonesia Management and Leadership Team →
⚔️ Garuda Indonesia Alternatives and Competitors →
💼 Garuda Indonesia Hiring and Layoffs →
🤝 Garuda Indonesia Partnerships, Clients and Vendors →
📈 Garuda Indonesia Financial Performance, Fundraising, M&A →

🛍️ Garuda Indonesia Product and Pricing Intelligence
Leverage product insights to define key product development milestones, guide go-to-market planning, build a robust product-market fit matrix, and perform in-depth SWOT analyses.
Harness pricing intelligence to support strategic pricing decisions, conduct competitive pricing analysis, and craft effective differential pricing strategies.
- Garuda Indonesia introduced Sony WH-1000XM6 premium headphones for First Class and Business Class passengers on selected routes from Jakarta on October 13.
- Garuda Indonesia opened an Experience Store at Terminal 3 Soekarno–Hatta airport.
- Garuda Indonesia added more flights to Malang, Bali, and Lombok and introduced wide-body aircraft service to Medan in October.
📅 Garuda Indonesia Event Participations
Stay updated on where your competitors are showing up—industry conferences, webinars, podcasts, and speaking engagements—to gauge their messaging, target audiences, and strategic focus. Discover how they’re positioning themselves in the market, what narratives they’re pushing, and which partnerships they’re cultivating. Use this intelligence to refine your own positioning, identify missed opportunities, and stay top-of-mind in your industry.
- Garuda Indonesia opened its 2025 Travel Fair on October 16, 2025, offering special flight fares and partnering with Bank Mandiri for extra benefits.
- Garuda Indonesia is hosting the GATF2025 event in two days at NICE PIK 2, offering discounted ticket prices, up to 50% off additional services, Mandiri Bank cashback, and a chance to win a Mitsubishi Destinator.
- Garuda Indonesia presents itself as Indonesia's Official Airline at Osaka Expo 2025 until October 13.
⚖️ Garuda Indonesia Regulatory Intelligence
Monitor critical regulatory events—such as issued or revoked licenses, lawsuits, investigations, and court rulings—to understand the compliance posture and legal exposure of your rivals. Spot early warning signs of operational risk, delays, or reputational damage, and use these insights to fine-tune your market strategy, mitigate your own risk, or capitalize on competitor setbacks.
👔 Garuda Indonesia Management and Leadership Team
Understand who’s steering your competitors by tracking changes in their management and leadership teams. Gain insights into strategic direction, leadership style, and organizational priorities based on executive backgrounds and hiring trends. Use this knowledge to anticipate competitive moves, tailor your sales or partnership approach, and benchmark against industry leaders.
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CEO
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Deputy Chief Executive Officer
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CEO Specialist
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Chief Executive Officer
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CEO
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CEO
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CEO
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Managing Director
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Chief Financial Officer
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Chief Executive Officer
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Secretary to President and CEO
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⚔️ Garuda Indonesia Alternatives and Competitors
Identify the competitors of your competitors to uncover indirect threats, emerging disruptors, and untapped opportunities. Understand the broader competitive ecosystem, spot white space in the market, and gain strategic context that helps you position more effectively. These insights sharpen your market intelligence and reveal angles others often overlook.
- AirAsia |
- Citilink |
- Skyscanner |
- Korean Air |
- Thai Airways |
- Singapore Airlines |
- Malaysia Airlines |
- Traveloka

💼 Garuda Indonesia Hiring and Layoffs
Track key workforce changes—new hires, leadership shifts, and layoffs—to spot strategic organizational moves. Identify rising competitors, uncover shifts in company direction, and seize opportunities to attract top talent or engage new decision-makers. Use these insights to refine your recruitment strategy and build stronger business relationships.
- Neil Mills started a new position as Chief Transformation Officer at Garuda Indonesia.
- Garuda Indonesia dismissed Wamildan Tsani Panjaitan from his position, filled a vacant commissioner seat with Frans Dicky Tamara, and welcomed new foreign directors Balagopal Kunduvara and Neil Raymond Mills in a leadership reshuffle following an Extraordinary General Meeting of Shareholders on October 15, 2025.
- Garuda Indonesia appointed retired military official Glenny Kairupan as its new chief executive officer on October 15.
🤝 Garuda Indonesia Partnerships, Clients and Vendors
Monitor new partnerships, client wins, and vendor relationships to understand where your competitors are gaining traction. Spot emerging alliances, evaluate ecosystem shifts, and identify potential partners or prospects early. These insights help you refine your sales strategy, anticipate market movements, and stay one step ahead in a dynamic competitive landscape.
- Garuda Indonesia partnered with Swiss-Belhotel International on September 24, 2025, to offer a 38% bonus on GarudaMiles for hotel reservations until September 30, 2025, including a grand prize of miles for round-trip tickets.
- Garuda Indonesia partnered with Allianz to offer travel insurance for domestic and international flights on September 21.
- Garuda Indonesia Cargo joined WebCargo by Freightos' platform on September 29, 2025, offering its air cargo capacity exclusively for real-time eBooking to freight forwarders worldwide.
📈 Garuda Indonesia Financial Performance, Fundraising, M&A
Track competitors’ financial performance, fundraising rounds, and M&A activity to assess their growth trajectory and strategic focus. Uncover signals of expansion, market entry, or consolidation, and benchmark your position accordingly. Use these insights to inform investor conversations, identify acquisition opportunities, and fine-tune your competitive strategy.
- The state will inject USD1.8bn into Garuda Indonesia.
- Garuda Indonesia is set to receive a $1.4 billion financial lifeline from Indonesia's sovereign wealth fund.
- Garuda Indonesia received a $1.4 billion state fund boost for recovery on October 9.
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