Garuda Indonesia | Competitive Intelligence Profile

Garuda Indonesia is the national flag carrier of Indonesia, operating for over seven decades with a focus on connecting the archipelago...


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Garuda Indonesia logo

Garuda Indonesia is the national flag carrier of Indonesia, operating for over seven decades with a focus on connecting the archipelago and representing the country globally. It offers flights to 37 domestic and 15 international destinations, emphasizing Indonesian hospitality, high service standards, and customer-centric experiences. The airline is part of SkyTeam, has won multiple awards for service excellence, and provides various travel-related services including cargo and special in-flight amenities.

Website
Headquarters
Kota Tangerang, Banten
Size
10,001+ employees
Industry
Airlines and Aviation
Specialities
Airline and Travel

🛍️ Garuda Indonesia Product and Pricing Intelligence →

📅 Garuda Indonesia Event Participations →

⚖️ Garuda Indonesia Regulatory Intelligence →

👔 Garuda Indonesia Management and Leadership Team →

⚔️ Garuda Indonesia Alternatives and Competitors →

💼 Garuda Indonesia Hiring and Layoffs →

🤝 Garuda Indonesia Partnerships, Clients and Vendors →

📈 Garuda Indonesia Financial Performance, Fundraising, M&A →


🛍️ Garuda Indonesia Product and Pricing Intelligence

Leverage product insights to define key product development milestones, guide go-to-market planning, build a robust product-market fit matrix, and perform in-depth SWOT analyses.

Harness pricing intelligence to support strategic pricing decisions, conduct competitive pricing analysis, and craft effective differential pricing strategies.

  • Garuda Indonesia opened an Experience Store at Terminal 3 Soekarno–Hatta airport.
  • Garuda Indonesia added more flights to Malang, Bali, and Lombok and introduced wide-body aircraft service to Medan in October.
  • Garuda Indonesia introduced a pre-flight meal selection service on September 5.


📅 Garuda Indonesia Event Participations

Stay updated on where your competitors are showing up—industry conferences, webinars, podcasts, and speaking engagements—to gauge their messaging, target audiences, and strategic focus. Discover how they’re positioning themselves in the market, what narratives they’re pushing, and which partnerships they’re cultivating. Use this intelligence to refine your own positioning, identify missed opportunities, and stay top-of-mind in your industry.

  • Garuda Indonesia presents itself as Indonesia's Official Airline at Osaka Expo 2025 until October 13.
  • Garuda Indonesia collaborated with the Ministry of Tourism and the Consulate General in Sydney to host Edutourism Matchmaking 2025 on September 3, expanding educational tourism opportunities between Indonesia and Australia.
  • Mohamad Ilham Fauzan, DG Standard and Compliance Division Head at Garuda Indonesia, spoke at the IATA Webinar – Special Cargo Certification Program about the company's journey toward achieving the IATA CEIV Live Animals certification.

⚖️ Garuda Indonesia Regulatory Intelligence

Monitor critical regulatory events—such as issued or revoked licenses, lawsuits, investigations, and court rulings—to understand the compliance posture and legal exposure of your rivals. Spot early warning signs of operational risk, delays, or reputational damage, and use these insights to fine-tune your market strategy, mitigate your own risk, or capitalize on competitor setbacks.


👔 Garuda Indonesia Management and Leadership Team

Understand who’s steering your competitors by tracking changes in their management and leadership teams. Gain insights into strategic direction, leadership style, and organizational priorities based on executive backgrounds and hiring trends. Use this knowledge to anticipate competitive moves, tailor your sales or partnership approach, and benchmark against industry leaders.


⚔️ Garuda Indonesia Alternatives and Competitors

Identify the competitors of your competitors to uncover indirect threats, emerging disruptors, and untapped opportunities. Understand the broader competitive ecosystem, spot white space in the market, and gain strategic context that helps you position more effectively. These insights sharpen your market intelligence and reveal angles others often overlook.

  • AirAsia
  • |
  • Citilink
  • |
  • Skyscanner
  • |
  • Korean Air
  • |
  • Thai Airways
  • |
  • Singapore Airlines
  • |
  • Malaysia Airlines
  • |
  • Traveloka


💼 Garuda Indonesia Hiring and Layoffs

Track key workforce changes—new hires, leadership shifts, and layoffs—to spot strategic organizational moves. Identify rising competitors, uncover shifts in company direction, and seize opportunities to attract top talent or engage new decision-makers. Use these insights to refine your recruitment strategy and build stronger business relationships.

  • Nattawut Bupphadech left Garuda Indonesia as Assistant Airport Service Manager in Thailand to become Assistant Station Head at Malaysia Airlines.


🤝 Garuda Indonesia Partnerships, Clients and Vendors

Monitor new partnerships, client wins, and vendor relationships to understand where your competitors are gaining traction. Spot emerging alliances, evaluate ecosystem shifts, and identify potential partners or prospects early. These insights help you refine your sales strategy, anticipate market movements, and stay one step ahead in a dynamic competitive landscape.

  • Garuda Indonesia partnered with Swiss-Belhotel International on September 24, 2025, to offer a 38% bonus on GarudaMiles for hotel reservations until September 30, 2025, including a grand prize of miles for round-trip tickets.
  • Garuda Indonesia partnered with Allianz to offer travel insurance for domestic and international flights on September 21.
  • Garuda Indonesia Cargo joined WebCargo by Freightos' platform on September 29, 2025, offering its air cargo capacity exclusively for real-time eBooking to freight forwarders worldwide.


📈 Garuda Indonesia Financial Performance, Fundraising, M&A

Track competitors’ financial performance, fundraising rounds, and M&A activity to assess their growth trajectory and strategic focus. Uncover signals of expansion, market entry, or consolidation, and benchmark your position accordingly. Use these insights to inform investor conversations, identify acquisition opportunities, and fine-tune your competitive strategy.

  • Pertamina's President Director Simon Mantiri reveals plans to merge Pelita Air with Garuda Indonesia on September 11, 2025, to focus Pertamina on the energy business.
  • Garuda Indonesia booked operating revenue of Rp17.36 trillion in the first half of 2025.


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