Fullpath | Competitive Intelligence Profile

Fullpath is the automotive industry’s leading enhanced Customer Data Platform (CDP) that helps auto dealerships unify and activate...


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Fullpath is the automotive industry’s leading enhanced Customer Data Platform (CDP) that helps auto dealerships unify and activate their first-party data. By leveraging powerful AI and marketing automation, Fullpath enables dealerships to create personalized shopping experiences that foster customer loyalty and drive long-term business success.

Website
Headquarters
Miami, FL
Size
51-200 employees
Industry
Software Development
Specialities
Lead Capture, Advanced Analytics, Excellent Customer Service, Omni-channel Marketing, Paid advertising, Website Optimization, Email automation, CRM mining

🛍️ Fullpath Product and Pricing Intelligence →

📅 Fullpath Event Participations →

⚖️ Fullpath Regulatory Intelligence →

👔 Fullpath Management and Leadership Team →

⚔️ Fullpath Alternatives and Competitors →

💼 Fullpath Hiring and Layoffs →

🤝 Fullpath Partnerships, Clients and Vendors →

📈 Fullpath Financial Performance, Fundraising, M&A →

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🛍️ Fullpath Product and Pricing Intelligence

Leverage product insights to define key product development milestones, guide go-to-market planning, build a robust product-market fit matrix, and perform in-depth SWOT analyses.

Harness pricing intelligence to support strategic pricing decisions, conduct competitive pricing analysis, and craft effective differential pricing strategies.

  • Fullpath CEO Aharon Horwitz showcased their new no/low code AI platform for agent and workflow development.
  • Fullpath is hosting a live launch on May 14 to unveil new Enterprise dealership management features.
  • Fullpath announced a new integration with Urban Science, enhancing its Customer Data Platform capabilities.


📅 Fullpath Event Participations

Stay updated on where your competitors are showing up—industry conferences, webinars, podcasts, and speaking engagements—to gauge their messaging, target audiences, and strategic focus. Discover how they’re positioning themselves in the market, what narratives they’re pushing, and which partnerships they’re cultivating. Use this intelligence to refine your own positioning, identify missed opportunities, and stay top-of-mind in your industry.

  • Fullpath is hosting a live launch event on May 14 to unveil new AI-driven tools and data security features for Enterprise dealership management.

⚖️ Fullpath Regulatory Intelligence

Monitor critical regulatory events—such as issued or revoked licenses, lawsuits, investigations, and court rulings—to understand the compliance posture and legal exposure of your rivals. Spot early warning signs of operational risk, delays, or reputational damage, and use these insights to fine-tune your market strategy, mitigate your own risk, or capitalize on competitor setbacks.


👔 Fullpath Management and Leadership Team

Understand who’s steering your competitors by tracking changes in their management and leadership teams. Gain insights into strategic direction, leadership style, and organizational priorities based on executive backgrounds and hiring trends. Use this knowledge to anticipate competitive moves, tailor your sales or partnership approach, and benchmark against industry leaders.


⚔️ Fullpath Alternatives and Competitors

Identify the competitors of your competitors to uncover indirect threats, emerging disruptors, and untapped opportunities. Understand the broader competitive ecosystem, spot white space in the market, and gain strategic context that helps you position more effectively. These insights sharpen your market intelligence and reveal angles others often overlook.

  • Driftrock
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  • Podium
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  • Ansira Brand-to-Local Growth Platform
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  • Dabadu XRM
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  • Matador
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  • CDK CRM
  • |
  • DealerSocket
  • |
  • Upstart Auto Retail
  • |
  • CloudOYE
  • |
  • Applied Innovations
  • |
  • Iqlent
  • |
  • Netrepid
  • |
  • Klaviyo
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  • DESelect
  • |
  • ContactPigeon
  • |
  • SALESmanago Marketing Automation
  • |
  • Releva
  • |
  • Apollo.io
  • |
  • Meiro
  • |
  • Hydra Host
  • |
  • Veuu
  • |
  • Intermedia
  • |
  • ZoomInfo Sales
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  • Bloomreach
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  • TerragonPrime
  • |
  • CampaignShop
  • |
  • Qliqly.com
  • |
  • Momentera
  • |
  • Digital Persuasions
  • |
  • Autotrader US
  • |
  • CarGurus
  • |
  • LeddarTech
  • |
  • Imagry
  • |
  • Aurora Labs

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💼 Fullpath Hiring and Layoffs

Track key workforce changes—new hires, leadership shifts, and layoffs—to spot strategic organizational moves. Identify rising competitors, uncover shifts in company direction, and seize opportunities to attract top talent or engage new decision-makers. Use these insights to refine your recruitment strategy and build stronger business relationships.

  • Roma Varyani has left Fullpath as Head of OEM Partnerships and Operations to join Dealer Alchemist as Vice President of OEM Partnerships in the United States.
  • Fullpath is currently seeking a Head of Enterprise Sales in the United States.
  • Roma Varyani, former Head of OEM Partnerships at Fullpath, has transitioned to Dealer Alchemist as Vice President of OEM Partnerships after significantly expanding Fullpath's Certified OEM programs.


🤝 Fullpath Partnerships, Clients and Vendors

Monitor new partnerships, client wins, and vendor relationships to understand where your competitors are gaining traction. Spot emerging alliances, evaluate ecosystem shifts, and identify potential partners or prospects early. These insights help you refine your sales strategy, anticipate market movements, and stay one step ahead in a dynamic competitive landscape.

  • Urban Science is now connected with Fullpath, as shared by Aharon Horwitz, CEO at Fullpath.


📈 Fullpath Financial Performance, Fundraising, M&A

Track competitors’ financial performance, fundraising rounds, and M&A activity to assess their growth trajectory and strategic focus. Uncover signals of expansion, market entry, or consolidation, and benchmark your position accordingly. Use these insights to inform investor conversations, identify acquisition opportunities, and fine-tune your competitive strategy.


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