Flo | Competitive Intelligence Profile
Flo is the world's most popular female health app that allows users to track their menstrual cycle, ovulation, and pregnancy. The...
Flo is the world's most popular female health app that allows users to track their menstrual cycle, ovulation, and pregnancy. The app provides various calculators for ovulation, pregnancy tests, and due dates, along with expert content and community support to help users understand their bodies better.
🛍️ Flo Product and Pricing Intelligence →
📅 Flo Event Participations →
⚖️ Flo Regulatory Intelligence →
👔 Flo Management and Leadership Team →
⚔️ Flo Alternatives and Competitors →
💼 Flo Hiring and Layoffs →
🤝 Flo Partnerships, Clients and Vendors →
📈 Flo Financial Performance, Fundraising, M&A →
🛍️ Flo Product and Pricing Intelligence
Leverage product insights to define key product development milestones, guide go-to-market planning, build a robust product-market fit matrix, and perform in-depth SWOT analyses.
Harness pricing intelligence to support strategic pricing decisions, conduct competitive pricing analysis, and craft effective differential pricing strategies.
- Flo is set to join Health Connect, Google's platform for consolidating health data.
- Flo updated its Health Library to include topics on gaslighting, vulvodynia, and pregnancy symptoms at 7 and 8 days past ovulation, while removing content on bacterial vaginosis and postpartum psychosis.
- Flo's Anonymous Mode now limits support team assistance with account management to ensure user anonymity.
📅 Flo Event Participations
Stay updated on where your competitors are showing up—industry conferences, webinars, podcasts, and speaking engagements—to gauge their messaging, target audiences, and strategic focus. Discover how they’re positioning themselves in the market, what narratives they’re pushing, and which partnerships they’re cultivating. Use this intelligence to refine your own positioning, identify missed opportunities, and stay top-of-mind in your industry.
- Dmitry Zolotukhin, VP of Analytics at Flo, participated in a panel discussion on the future of jobs in analytics at the 'Beyond the Hype - LLMs in Product Analytics' event on May 21.
- Flo Health CEO Dmitry Gurski shared insights on sustainable app growth and retention strategies at APS London 2025, emphasizing the importance of long-term user engagement.
- Tamara Orlova, CFO of Flo, will speak about achieving product-market fit and building strong team cultures on May 21.
⚖️ Flo Regulatory Intelligence
Monitor critical regulatory events—such as issued or revoked licenses, lawsuits, investigations, and court rulings—to understand the compliance posture and legal exposure of your rivals. Spot early warning signs of operational risk, delays, or reputational damage, and use these insights to fine-tune your market strategy, mitigate your own risk, or capitalize on competitor setbacks.
- A California federal court certified a nationwide class action against Flo for allegedly sharing users' reproductive health data without consent, finding Flo's class action waiver unenforceable.
- A California federal judge partly dismissed privacy and consumer protection claims against Flo in a class action lawsuit over alleged sharing of users' personal information.
- Flo users won class certification in a lawsuit against the company for allegedly sharing sensitive health information with Google and Meta.
👔 Flo Management and Leadership Team
Understand who’s steering your competitors by tracking changes in their management and leadership teams. Gain insights into strategic direction, leadership style, and organizational priorities based on executive backgrounds and hiring trends. Use this knowledge to anticipate competitive moves, tailor your sales or partnership approach, and benchmark against industry leaders.
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Director of User Acquisition
[email protected] -
Product Director[email protected]
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Director of Science[email protected]
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Flo Health, CEO & co-founder[email protected]
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CEO Locals.org, founder MSQRD (acquired by Meta)[email protected]
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Chief People Officer[email protected]
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Flo Health, Chief Product Officer & co-founder[email protected]
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Chief Medical Officer[email protected]
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CEO and President Bayer Andean Countries, Central America & Caribbean / Cluster Division Head Pharmaceuticals[email protected]
⚔️ Flo Alternatives and Competitors
Identify the competitors of your competitors to uncover indirect threats, emerging disruptors, and untapped opportunities. Understand the broader competitive ecosystem, spot white space in the market, and gain strategic context that helps you position more effectively. These insights sharpen your market intelligence and reveal angles others often overlook.
- Natural Cycles |
- Wild.AI |
- Omooma |
- Inito |
- Mosie Baby |
- Clue |
- Ava |
- AROOO |
- Alife Health |
- Evvy |
- Hera |
- Clearblue |
- BabyCenter |
- Parents |
- Withings |
- Neteera |
- Simple |
- Elvie |
- Femeda |
- Future Family |
- MindFlow Design |
- POW! |
- Caria |
- Aware.ai |
- Nabla |
- Grace Health
💼 Flo Hiring and Layoffs
Track key workforce changes—new hires, leadership shifts, and layoffs—to spot strategic organizational moves. Identify rising competitors, uncover shifts in company direction, and seize opportunities to attract top talent or engage new decision-makers. Use these insights to refine your recruitment strategy and build stronger business relationships.
- Dr Yath Prem has joined Flo as a Medical Advisor to contribute to their women's health app.
- Samantha Wannemacher has joined Flo as Global Head of Communications.
- Flo is currently seeking a VP Corporate Development/ M&A in the United Kingdom.
🤝 Flo Partnerships, Clients and Vendors
Monitor new partnerships, client wins, and vendor relationships to understand where your competitors are gaining traction. Spot emerging alliances, evaluate ecosystem shifts, and identify potential partners or prospects early. These insights help you refine your sales strategy, anticipate market movements, and stay one step ahead in a dynamic competitive landscape.
- Flo Living has partnered with femtech companies Mira, Hello Inside, and Citruslabs to conduct a study on the Cycle Syncing® Method.
- Flo has transformed its data infrastructure with Databricks, boosting internal platform engagement by 45% and enabling 400+ experiments per quarter to enhance user experiences, according to Dmitry Zolotukhin, VP of Analytics.
- Flo has implemented an automated design system using Style Dictionary to ensure consistent design across its app, as detailed by Sasha Zinchuk, Sr. Product Manager at Flo Health.
📈 Flo Financial Performance, Fundraising, M&A
Track competitors’ financial performance, fundraising rounds, and M&A activity to assess their growth trajectory and strategic focus. Uncover signals of expansion, market entry, or consolidation, and benchmark your position accordingly. Use these insights to inform investor conversations, identify acquisition opportunities, and fine-tune your competitive strategy.
- Flo raised $230 million, the largest health sector funding in 2024, and has 76 million monthly active users with over $200 million in revenue.
- Flo, the world's leading health app for people who menstruate, has reached unicorn status with a $200M investment led by General Atlantic and boasts 6M paid subscribers.
- Flo recently raised $200M in a Series C investment, reaching a valuation of over $1 billion and becoming the first consumer women's health app to achieve unicorn status.
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