Flo | Competitive Intelligence Profile
Flo is the world's most popular female health app that allows users to track their menstrual cycle, ovulation, and pregnancy. The...
Flo is the world's most popular female health app that allows users to track their menstrual cycle, ovulation, and pregnancy. The app provides various calculators for ovulation, pregnancy tests, and due dates, along with expert content and community support to help users understand their bodies better.
🛍️ Flo Product and Pricing Intelligence →
📅 Flo Event Participations →
⚖️ Flo Regulatory Intelligence →
👔 Flo Management and Leadership Team →
⚔️ Flo Alternatives and Competitors →
💼 Flo Hiring and Layoffs →
🤝 Flo Partnerships, Clients and Vendors →
📈 Flo Financial Performance, Fundraising, M&A →
🛍️ Flo Product and Pricing Intelligence
Leverage product insights to define key product development milestones, guide go-to-market planning, build a robust product-market fit matrix, and perform in-depth SWOT analyses.
Harness pricing intelligence to support strategic pricing decisions, conduct competitive pricing analysis, and craft effective differential pricing strategies.
- Flo CEO Dmitry Gurski announced that 2 million men are now active users of the Flo app, which was expanded with Flo for Partners to help men understand their partners' health.
- Flo launched Flo for Perimenopause to help women decode symptoms and get support, featuring a parody musical by Laura Benanti.
- Flo conducts its own medical research studies and partners with doctors at research institutions to publish peer-reviewed research advancing women's health.
📅 Flo Event Participations
Stay updated on where your competitors are showing up—industry conferences, webinars, podcasts, and speaking engagements—to gauge their messaging, target audiences, and strategic focus. Discover how they’re positioning themselves in the market, what narratives they’re pushing, and which partnerships they’re cultivating. Use this intelligence to refine your own positioning, identify missed opportunities, and stay top-of-mind in your industry.
- Flo's CTO Roman Bugaev presented its GenAI work at the Databricks Data + AI World Tour in London, showcasing how it uses Databricks to advance women's health.
- Flo's CTO Roman Bugaev will discuss the company's AI applications in women's health with Sam Altman and Ali Ghodsi on November 12.
- Flo held its annual offsite FloFest in Lithuania last week to celebrate its 10th anniversary with team building, live music, and workshops.
⚖️ Flo Regulatory Intelligence
Monitor critical regulatory events—such as issued or revoked licenses, lawsuits, investigations, and court rulings—to understand the compliance posture and legal exposure of your rivals. Spot early warning signs of operational risk, delays, or reputational damage, and use these insights to fine-tune your market strategy, mitigate your own risk, or capitalize on competitor setbacks.
- Flo agreed to pay $8 million in late September 2025 to settle a class action privacy lawsuit over allegedly sharing users' health data with Google without consent.
- Flo agreed to pay $8 million to settle a class action privacy lawsuit in late September 2025.
- A San Francisco federal judge favored a proposed remedies plan by Flo Health Inc. users that could cost Meta Platforms Inc. billions in damages over privacy violations.
👔 Flo Management and Leadership Team
Understand who’s steering your competitors by tracking changes in their management and leadership teams. Gain insights into strategic direction, leadership style, and organizational priorities based on executive backgrounds and hiring trends. Use this knowledge to anticipate competitive moves, tailor your sales or partnership approach, and benchmark against industry leaders.
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Director of User Acquisition
[email protected] -
Product Director[email protected]
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Director of Science[email protected]
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Flo Health, CEO & co-founder[email protected]
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CEO Locals.org, founder MSQRD (acquired by Meta)[email protected]
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Chief People Officer[email protected]
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Flo Health, Chief Product Officer & co-founder[email protected]
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Chief Medical Officer[email protected]
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CEO and President Bayer Andean Countries, Central America & Caribbean / Cluster Division Head Pharmaceuticals[email protected]
⚔️ Flo Alternatives and Competitors
Identify the competitors of your competitors to uncover indirect threats, emerging disruptors, and untapped opportunities. Understand the broader competitive ecosystem, spot white space in the market, and gain strategic context that helps you position more effectively. These insights sharpen your market intelligence and reveal angles others often overlook.
- Natural Cycles |
- Wild.AI |
- Omooma |
- Inito |
- Mosie Baby |
- Clue |
- Ava |
- AROOO |
- Alife Health |
- Evvy |
- Hera |
- Clearblue |
- BabyCenter |
- Parents |
- Withings |
- Neteera |
- Simple |
- Elvie |
- Femeda |
- Future Family |
- MindFlow Design |
- POW! |
- Caria |
- Aware.ai |
- Nabla |
- Grace Health
💼 Flo Hiring and Layoffs
Track key workforce changes—new hires, leadership shifts, and layoffs—to spot strategic organizational moves. Identify rising competitors, uncover shifts in company direction, and seize opportunities to attract top talent or engage new decision-makers. Use these insights to refine your recruitment strategy and build stronger business relationships.
- Flo's Chief People Officer Ann Roberts shared insights on building leading global teams and the impact of Gen Z in the workforce.
- Laure Isabelle Lydon (MSc) has joined Flo as VP of Security and Infrastructure in the United Kingdom.
- Katia N. joined Flo as Director of Social Growth in Poland, previously Head of Enterprise Partnerships, Strategy and Business Development, Central & Eastern Europe at TikTok.
🤝 Flo Partnerships, Clients and Vendors
Monitor new partnerships, client wins, and vendor relationships to understand where your competitors are gaining traction. Spot emerging alliances, evaluate ecosystem shifts, and identify potential partners or prospects early. These insights help you refine your sales strategy, anticipate market movements, and stay one step ahead in a dynamic competitive landscape.
- Flo's Randomized Controlled Trial (RCT) showed significant improvements in menstrual health literacy, well-being, and reduction in PMS and PMDD symptom burden within three months, and is partnering with the Global Library of Women’s Medicine (GLOWM) to advance clinical education in regions with limited access.
- Flo partners with actress Laura Benanti to launch "Flo for Perimenopause" and reduce stigma around the topic.
- Flo Health's CTO Roman Bugaev explained in September 2025 how the company consolidated two petabytes of user data with Databricks' platform in 2022, enabling 200 simultaneous experiments while maintaining privacy for 80 million users.
📈 Flo Financial Performance, Fundraising, M&A
Track competitors’ financial performance, fundraising rounds, and M&A activity to assess their growth trajectory and strategic focus. Uncover signals of expansion, market entry, or consolidation, and benchmark your position accordingly. Use these insights to inform investor conversations, identify acquisition opportunities, and fine-tune your competitive strategy.
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