Five9 | Competitive Intelligence Profile

Five9 provides a comprehensive suite of CX solutions, powered by Five9 Genius AI, to elevate customer experiences that deliver better...


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Five9 provides a comprehensive suite of CX solutions, powered by Five9 Genius AI, to elevate customer experiences that deliver better business outcomes in the era of The New CX. The New CX redefines how brands connect with customers through seamless and efficient AI-driven journeys that anticipate and meet each customer’s unique needs. Our unified cloud-native offering enables AI and human agents to create hyper-personalized customer experiences, so every customer interaction is more connected, effortless, and personal. Trusted by 3,000+ customers and 1,400+ partners globally, Five9 brings together the power of our AI, our platform, and our people to drive AI-elevated CX.

Website
Headquarters
San Ramon, CA
Size
1001-5000 employees
Industry
Software Development

🛍️ Five9 Product and Pricing Intelligence →

📅 Five9 Event Participations →

⚖️ Five9 Regulatory Intelligence →

👔 Five9 Management and Leadership Team →

⚔️ Five9 Alternatives and Competitors →

💼 Five9 Hiring and Layoffs →

🤝 Five9 Partnerships, Clients and Vendors →

📈 Five9 Financial Performance, Fundraising, M&A →


🛍️ Five9 Product and Pricing Intelligence

Leverage product insights to define key product development milestones, guide go-to-market planning, build a robust product-market fit matrix, and perform in-depth SWOT analyses.

Harness pricing intelligence to support strategic pricing decisions, conduct competitive pricing analysis, and craft effective differential pricing strategies.

  • Five9 launched a joint Enterprise CX AI solution with Google Cloud on January 12, 2026, combining its AI-Infused Intelligent CX Platform with Google Cloud's Gemini Enterprise for Customer Experience and advanced AI services to help large enterprises deliver seamless, intelligent customer experiences.
  • Five9 now offers a more fully embedded WhatsApp integration with enhanced outbound capabilities as a business solution provider with Meta, available early 2026.
  • Five9 CMO Niki Hall announced the company unveiled a new brand identity to highlight its AI advancements in customer experience.


📅 Five9 Event Participations

Stay updated on where your competitors are showing up—industry conferences, webinars, podcasts, and speaking engagements—to gauge their messaging, target audiences, and strategic focus. Discover how they’re positioning themselves in the market, what narratives they’re pushing, and which partnerships they’re cultivating. Use this intelligence to refine your own positioning, identify missed opportunities, and stay top-of-mind in your industry.

  • Five9's VP of Market Intelligence & Evangelism, Steve Blood, and Amplix President Adam Rennert discuss AI agents and the New CX in a fireside chat.
  • Five9 sponsors the Agentforce World Tour NYC to showcase how its Fusion for Salesforce drives CX innovation.
  • Five9 held its CX Summit in Nashville this week where CEO Mike Burkland participated in the event, which will be his last under his leadership as he announced retirement in July 2025.

⚖️ Five9 Regulatory Intelligence

Monitor critical regulatory events—such as issued or revoked licenses, lawsuits, investigations, and court rulings—to understand the compliance posture and legal exposure of your rivals. Spot early warning signs of operational risk, delays, or reputational damage, and use these insights to fine-tune your market strategy, mitigate your own risk, or capitalize on competitor setbacks.


👔 Five9 Management and Leadership Team

Understand who’s steering your competitors by tracking changes in their management and leadership teams. Gain insights into strategic direction, leadership style, and organizational priorities based on executive backgrounds and hiring trends. Use this knowledge to anticipate competitive moves, tailor your sales or partnership approach, and benchmark against industry leaders.


⚔️ Five9 Alternatives and Competitors

Identify the competitors of your competitors to uncover indirect threats, emerging disruptors, and untapped opportunities. Understand the broader competitive ecosystem, spot white space in the market, and gain strategic context that helps you position more effectively. These insights sharpen your market intelligence and reveal angles others often overlook.

  • Genesys Cloud CX
  • |
  • Talkdesk
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  • Amazon Connect
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  • CXone
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  • Vonage Contact Center
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  • Dialpad Support
  • |
  • storm CONTACT
  • |
  • Webex Contact Center
  • |
  • Nextiva
  • |
  • 3CX Call Center
  • |
  • Avaya
  • |
  • CloudTalk
  • |
  • 8x8
  • |
  • Aircall
  • |
  • NICE CXone
  • |
  • RingCentral
  • |
  • Mitel
  • |
  • JustCall
  • |
  • Twilio


💼 Five9 Hiring and Layoffs

Track key workforce changes—new hires, leadership shifts, and layoffs—to spot strategic organizational moves. Identify rising competitors, uncover shifts in company direction, and seize opportunities to attract top talent or engage new decision-makers. Use these insights to refine your recruitment strategy and build stronger business relationships.

  • Five9 appointed Amit as its new CEO, who has a background in leading companies with AI and automation capabilities.
  • Five9 appointed Amit Mathradas as its next Chief Executive Officer and a director, effective February 2, 2026.
  • Thomas John left Five9 as AVP EMEA & APAC in the United Kingdom to join RingCentral as Vice President Partners - International.


🤝 Five9 Partnerships, Clients and Vendors

Monitor new partnerships, client wins, and vendor relationships to understand where your competitors are gaining traction. Spot emerging alliances, evaluate ecosystem shifts, and identify potential partners or prospects early. These insights help you refine your sales strategy, anticipate market movements, and stay one step ahead in a dynamic competitive landscape.

  • Five9 partners with IBM to launch Five9 Genius AI built with IBM Watsonx, combining enterprise-grade AI with its Intelligent CX Platform.
  • Five9 partners with Afiniti to integrate its AI Pairing technology into the Five9 Intelligent Cloud Contact Center and offer deployment through the Five9 Marketplace.
  • Five9 partners with WebBeds to use AI-powered self-service that strengthens reliability and future-proofs operations in the travel and hospitality industry.


📈 Five9 Financial Performance, Fundraising, M&A

Track competitors’ financial performance, fundraising rounds, and M&A activity to assess their growth trajectory and strategic focus. Uncover signals of expansion, market entry, or consolidation, and benchmark your position accordingly. Use these insights to inform investor conversations, identify acquisition opportunities, and fine-tune your competitive strategy.


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