Factors | Competitive Intelligence Profile
Factors is a B2B demand generation platform that leverages AI agents to help businesses capture intent signals, identify high-intent...
Factors is a B2B demand generation platform that leverages AI agents to help businesses capture intent signals, identify high-intent accounts, run account-based marketing (ABM) campaigns, and measure ROI. It integrates with various systems like CRM, ad platforms, and customer data platforms to automate and optimize marketing and sales processes, providing analytics, attribution, and segmentation tools to drive pipeline and revenue growth.
🛍️ Factors Product and Pricing Intelligence →
📅 Factors Event Participations →
⚖️ Factors Regulatory Intelligence →
👔 Factors Management and Leadership Team →
⚔️ Factors Alternatives and Competitors →
💼 Factors Hiring and Layoffs →
🤝 Factors Partnerships, Clients and Vendors →
📈 Factors Financial Performance, Fundraising, M&A →
🛍️ Factors Product and Pricing Intelligence
Leverage product insights to define key product development milestones, guide go-to-market planning, build a robust product-market fit matrix, and perform in-depth SWOT analyses.
Harness pricing intelligence to support strategic pricing decisions, conduct competitive pricing analysis, and craft effective differential pricing strategies.
- Factors announced its integration with LinkedIn's Company Intelligence API and became a LinkedIn Marketing Partner for B2B Attribution & Analytics.
📅 Factors Event Participations
Stay updated on where your competitors are showing up—industry conferences, webinars, podcasts, and speaking engagements—to gauge their messaging, target audiences, and strategic focus. Discover how they’re positioning themselves in the market, what narratives they’re pushing, and which partnerships they’re cultivating. Use this intelligence to refine your own positioning, identify missed opportunities, and stay top-of-mind in your industry.
- Factors is partnering with HubSpot and TripleDart for a GTM event in 2025 featuring Srikrishna Swaminathan, Co-Founder and CEO of Factors, as a speaker.
⚖️ Factors Regulatory Intelligence
Monitor critical regulatory events—such as issued or revoked licenses, lawsuits, investigations, and court rulings—to understand the compliance posture and legal exposure of your rivals. Spot early warning signs of operational risk, delays, or reputational damage, and use these insights to fine-tune your market strategy, mitigate your own risk, or capitalize on competitor setbacks.
👔 Factors Management and Leadership Team
Understand who’s steering your competitors by tracking changes in their management and leadership teams. Gain insights into strategic direction, leadership style, and organizational priorities based on executive backgrounds and hiring trends. Use this knowledge to anticipate competitive moves, tailor your sales or partnership approach, and benchmark against industry leaders.
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Co-Founder and CEO
[email protected] -
Co-Founder[email protected]
⚔️ Factors Alternatives and Competitors
Identify the competitors of your competitors to uncover indirect threats, emerging disruptors, and untapped opportunities. Understand the broader competitive ecosystem, spot white space in the market, and gain strategic context that helps you position more effectively. These insights sharpen your market intelligence and reveal angles others often overlook.
- Clearbit |
- Kwanzoo |
- Lead Forensics |
- HubSpot Sales Hub |
- 6sense Revenue AI for Marketing |
- Constant Contact Advanced Automation & CRM Platform |
- Apollo.io |
- 6sense Revenue Marketing |
- Demandbase One |
- Warmly |
- Koala |
- Qualified |
- DemandBase |
- Pocus |
- CommonRoom |
- Clay |
- Dun & Bradstreet |
- SalesIntel |
- Heap |
- Dreamdata |
- Oribi |
- Wrike |
- Brevo |
- Kissmetrics |
- Omnisend |
- Freshmarketer |
- HubSpot |
- Google Analytics 360 |
- Pipedrive |
- Lucky Orange |
- SAS Customer Intelligence 360 |
- ActiveDEMAND |
- Lebesgue
💼 Factors Hiring and Layoffs
Track key workforce changes—new hires, leadership shifts, and layoffs—to spot strategic organizational moves. Identify rising competitors, uncover shifts in company direction, and seize opportunities to attract top talent or engage new decision-makers. Use these insights to refine your recruitment strategy and build stronger business relationships.
- Factors is hiring a Product Marketing Manager to work with co-founders and CMO Protim Bhaumik.
🤝 Factors Partnerships, Clients and Vendors
Monitor new partnerships, client wins, and vendor relationships to understand where your competitors are gaining traction. Spot emerging alliances, evaluate ecosystem shifts, and identify potential partners or prospects early. These insights help you refine your sales strategy, anticipate market movements, and stay one step ahead in a dynamic competitive landscape.
- LinkedIn's partnership with Factors.ai enables B2B marketers to track online presence impact, achieving 3.6x more companies reached and 43% lower cost per acquisition.
- Factors and LinkedIn are teaming up on November 20 to show how CAPI and attribution provide full-funnel clarity for B2B marketers.
📈 Factors Financial Performance, Fundraising, M&A
Track competitors’ financial performance, fundraising rounds, and M&A activity to assess their growth trajectory and strategic focus. Uncover signals of expansion, market entry, or consolidation, and benchmark your position accordingly. Use these insights to inform investor conversations, identify acquisition opportunities, and fine-tune your competitive strategy.
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