ESTO Group | News, Hiring, Layoffs, Competitors, CEO, Fundraising Insights
ESTO Group is a financial services company based in Harjumaa, with a strong presence in the Baltic region. They offer innovative...

ESTO Group is a financial services company based in Harjumaa, with a strong presence in the Baltic region. They offer innovative payment solutions for both businesses (B2B) and consumers (B2C), including hire-purchase, buy now pay later options, small loans, and checkout services.
Website
Headquarters
City Centre, Harjumaa
Size
51-200 employees
Industry
Financial Services
Specialities
fintech, instalment plan, hire purchase, small loan, payment solutions, buy now pay later, checkout
ποΈ ESTO Group Product and Pricing News β
π ESTO Group CEO, Management and Leadership Team β
βοΈ ESTO Group Alternatives and Competitors β
πΌ ESTO Group Hiring and Layoffs β
π€ ESTO Group Developer, Integration and Automation News β
π ESTO Group Financials, Fundraising and Valuation News β


ποΈ ESTO Group Product and Pricing News
- ESTO Group has significantly reduced the annual interest rate for their Credit Line from 39.90% to 23.40% and extended the repayment period from 3 months to 36 months.
- ESTO Group expanded its 'buy now, pay later' service to over 6,000 stores across the Baltics.
- ESTO Group hosted an event in Riga and Vilnius featuring presentations from partners like iDeal Latvia and Venipak, and introduced their new product ESTO Deals.
- ESTO Group is offering installment payment options for garden equipment purchases at Stokker with a 25% discount.
- ESTO Group released a 40-second video that took 18 hours to create, showcasing their bold and fearless approach, as highlighted by Employer Branding Manager Regita Kumel.
- ESTO Group offers installment payment plans for up to 60 months through ESTO AS.
- ESTO Group is offering a 30% discount on BonBon Lingerie full-priced products with the code ESTO30.
π ESTO Group CEO, Management and Leadership Team
-
Chief Technology Officer
[email protected]
-
Chief Marketing Officer
[email protected]
βοΈ ESTO Group Alternatives and Competitors
- Affirm |
- Klarna |
- Revolut |
- Scalapay |
- auto24.ee |
- inbank.ee |
- fintechlatvia.eu |
- fixura.com |
- PayTabs |
- TEMPOE |
- Pomelo |
- Rapyd |
- TerraPay |
- Kadmos


πΌ ESTO Group Hiring and Layoffs
- ESTO Group restructured its HR department, appointing Nadia Muttonen as Chief People Officer and Regita Kumel as Talent & Employer Branding Manager.
- ESTO Group appointed Mikk Metsa as CEO and Alina Mazzotti as CMO, while adding new roles including Fraud Manager in Tallinn, B2C Sales Manager in Vilnius, and Partnerships and Sales Specialist in RΔ«ga.
- Konstantinas Balakinas has left ESTO Group, where he was a Consultant on lending automatisation in Lithuania, to become the Chief Executive Officer at Finrax.
- Konstantin Raimla, Head of Data at ESTO Group, announced a new data scientist position.
- ESTO Group is currently hiring a Fraud Manager in Estonia.
- ESTO Group plans to hire around 200 AI agents in 2025 to automate repetitive tasks and optimize workflows.
- Kadri Reidla-van der Laan has left ESTO Group as Senior Legal Counsel in the Tallinn Metropolitan Area to join Mifundo as Chief Legal Officer.
- Richard K. has joined ESTO Group as a Capital Markets Manager in Estonia, previously serving as Structured Finance Lead at Planet42.
π€ ESTO Group Developer, Integration and Automation News
- ESTO Group partners with iDeal to offer 0% installment plans for Apple devices.
- ESTO Group has partnered with Venipak to enhance the online shopping experience across the Baltics, as announced by Edward-Edgar RΓ€im, Head of Baltics at ESTO Group.
- ESTO Group is offering financing options for purchases at N1Home.lv.
- ESTO Group offers financing options for purchases in the Tallink E-SHOP Latvija, allowing customers to buy now and pay later.
- ESTO Group continues its partnership with Macta Beauty to enhance accessibility and customer experience in beauty products, as stated by Richard Tuhk, Business Development Manager at ESTO Group.
π ESTO Group Financials, Fundraising and Valuation News
- In January 2025, ESTO Group achieved a net profit of around β¬800,000, contributing to over β¬700 million in Baltic GDP.
- ESTO Group reported that they have reached β¬700M+ in GMV and achieved a net profit of around β¬800,000 in January 2025 alone.
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