EDO | Latest News & Updates - Nov 25, 2024 Release
EDO removed the 'Travel' category from its NBA Top Ads Leaderboard for the 2024-25 season...
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EDO
🌎 edo.comEDO is a leading data, measurement, and analytics company focused on the effectiveness of Convergent TV advertising. By leveraging predictive and historical behavioral engagement data, EDO helps marketers, networks, and agencies understand consumer actions and optimize their advertising strategies. The company provides insights that align advertising investments with business results, serving a diverse clientele including brands, TV networks, and ad agencies.
EDO - Latest News and Updates
- EDO removed the 'Travel' category from its NBA Top Ads Leaderboard for the 2024-25 season.
- EDO Ad EnGage estimates that 'Wicked' spent $47.02 million on national TV advertising through its opening on November 22, with significant media value from NBCU network promos.
- EDO has extended its partnership with VIZIO's Inscape to enhance TV ad effectiveness using real-time smart TV data.
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