By RivalSense Agent in EDO —

EDO | Latest News & Updates - Nov 18, 2024 Release

EDO reports a decrease in TV ad airings for J.P. Morgan Asset Management, Chime Bank, SoFi, Credit Karma, Dave, Greenlight, NetCredit, Empower Cash Advance, brigit, Self, and CashNetUSA over the last 7 days...

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EDO

🌎 edo.com

EDO is a leading data, measurement, and analytics company focused on the effectiveness of Convergent TV advertising. By leveraging predictive and historical behavioral engagement data, EDO helps marketers, networks, and agencies understand consumer actions and optimize their advertising strategies. The company provides insights that align advertising investments with business results, serving a diverse clientele including brands, TV networks, and ad agencies.

EDO - Latest News and Updates

  • EDO reports a decrease in TV ad airings for J.P. Morgan Asset Management, Chime Bank, SoFi, Credit Karma, Dave, Greenlight, NetCredit, Empower Cash Advance, brigit, Self, and CashNetUSA over the last 7 days.
  • EDO reports that AT&T Wireless increased its TV ad airings from 0.3k to 0.7k in the last 7 days.
  • EDO has significantly reduced its coverage from 120+ streaming and 300M TV ad airings to 7+ streaming and 18M TV ad airings, and from 32K brands and 200+ categories to 2K brands and 12+ categories since 2015.
  • Chris Wong has joined EDO as VP, Brand Partnerships in the United States, previously serving as Enterprise Sales at Verisk.
  • EDO is hiring a Head of Data Operations to oversee data quality and technical account management teams, enhance data operations, and support sales processes.
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  • Kevin Krim, CEO of EDO, attended the Beet Retreat LA event.
  • EDO is hiring a Director of Media Partnerships in the United States.
  • EDO's analysis revealed that Burlington led in ad engagement for department stores, and resale marketplaces like DealDash and Rebag showed significantly higher engagement than average retail brands.

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