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Brought to you by RivalSense - an AI tool for monitoring any company.

RivalSense tracks the most important product launches, fundraising news, partnerships, hiring activities, pricing changes, tech news, vendors, corporate filings, media mentions, and other developments of companies you're following 💡

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EDO

🌎 edo.com

EDO is a leading data, measurement, and analytics company focused on the effectiveness of Convergent TV advertising. By leveraging predictive and historical behavioral engagement data, EDO helps marketers, networks, and agencies understand consumer actions and optimize their advertising strategies. The company provides insights that align advertising investments with business results, serving a diverse clientele including brands, TV networks, and ad agencies.

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EDO - Latest News and Updates

• EDO collaborates with S&P Global's Data AI Ops team to drive data transformation initiatives.
• EDO's latest report reveals that KFC, Pizza Hut, and Airbnb are achieving strong ROI from their investment in women's sports, while Jeep, The Wendy's Company, and Instacart are underperforming.
• Kevin Krim, CEO of EDO, announced that EDO can optimize CTV for real impact using outcome-based optimization methods similar to those used by Google and Meta.

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