---

Brought to you by RivalSense - an AI tool for monitoring any company.

RivalSense tracks the most important product launches, fundraising news, partnerships, hiring activities, pricing changes, tech news, vendors, corporate filings, media mentions, and other developments of companies you're following 💡

---

EDO

🌎 edo.com

EDO is a leading data, measurement, and analytics company focused on the effectiveness of Convergent TV advertising. By leveraging predictive and historical behavioral engagement data, EDO helps marketers, networks, and agencies understand consumer actions and optimize their advertising strategies. The company provides insights that align advertising investments with business results, serving a diverse clientele including brands, TV networks, and ad agencies.

---

EDO - Latest News and Updates

• EDO reports an increase in TV ad airings for Dove from 3.2k to 4.0k and a decrease for Oreo from 2.1k to 1.6k.
• David Dweck, SVP of paid media at Wpromote, uses AI from EDO to analyze search and conversion uplift based on ad creative and network programming.
• EDO's March 2025 Women's Sports TV Outcomes Report reveals that the NCAA Women's College Volleyball Championship Game ads had 3.5 times the impact of average primetime.
• On March 14, EDO's VP of Sales Alex Belaidi participated in a panel discussion on brand relevancy through sports and culture at the Sports & Culture: Super Bowl Recap Summit hosted by Suntory Global Spirits in Chicago.
• EDO's predictive outcomes data revealed that Poppi's Super Bowl ads in 2024 and 2025 were among the most effective, leading to PepsiCo's $1.95 billion acquisition of the brand.

---

Sign up to receive regular updates

If you liked the insights, consider following your own companies of interest. Receive weekly insights directly to your inbox using RivalSense.