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RivalSense tracks the most important product launches, fundraising news, partnerships, hiring activities, pricing changes, tech news, vendors, corporate filings, media mentions, and other developments of companies you're following 💡

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EDO

🌎 edo.com

EDO is a leading data, measurement, and analytics company focused on the effectiveness of Convergent TV advertising. By leveraging predictive and historical behavioral engagement data, EDO helps marketers, networks, and agencies understand consumer actions and optimize their advertising strategies. The company provides insights that align advertising investments with business results, serving a diverse clientele including brands, TV networks, and ad agencies.

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EDO - Latest News and Updates

• EDO released a report highlighting the surge in women's sports advertising, revealing key events and athletes driving brand performance.
• EDO released its 2024 Women's Sports TV Outcomes Report, highlighting increased consumer engagement and ad impact for brands investing in women's sports.
• EDO is currently seeking a Financial Analyst in the United States.
• EDO reported that ads during the 97th Academy Awards were 172% more effective than the primetime average, significantly boosting consumer engagement for diverse brands.

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