---

Brought to you by RivalSense - an AI tool for monitoring any company.

RivalSense tracks the most important product launches, fundraising news, partnerships, hiring activities, pricing changes, tech news, vendors, corporate filings, media mentions, and other developments of companies you're following 💡

---

EDO

🌎 edo.com

EDO is a leading data, measurement, and analytics company focused on the effectiveness of Convergent TV advertising. By leveraging predictive and historical behavioral engagement data, EDO helps marketers, networks, and agencies understand consumer actions and optimize their advertising strategies. The company provides insights that align advertising investments with business results, serving a diverse clientele including brands, TV networks, and ad agencies.

---

EDO - Latest News and Updates

• EDO and Paramount are collaborating to transform cross-platform measurement, leveraging mid-funnel metrics and AI for improved advertising results, as discussed by Paramount's Travis Scoles and EDO's Kevin Krim on March 4, 2025.
• Joshua Lee, CTO and Head of Product at EDO, showcased at LiveRamp RampUp how EDO is transforming TV measurement with a data-driven approach.
• EDO's Convergent TV Outcomes Report shows a leading Body & Skincare brand's ad drove over 400% more engagement than the category average in Q4.
• Chris Wong, VP Brand Partnerships at EDO, highlights that EDO analyzes user engagement across the entire search journey, including zero-click interactions, to optimize for demand creation.

---

Sign up to receive regular updates

If you liked the insights, consider following your own companies of interest. Receive weekly insights directly to your inbox using RivalSense.