---

Brought to you by RivalSense - an AI tool for monitoring any company.

RivalSense tracks the most important product launches, fundraising news, partnerships, hiring activities, pricing changes, tech news, vendors, corporate filings, media mentions, and other developments of companies you're following 💡

---

EDO

🌎 edo.com

EDO is a leading data, measurement, and analytics company focused on the effectiveness of Convergent TV advertising. By leveraging predictive and historical behavioral engagement data, EDO helps marketers, networks, and agencies understand consumer actions and optimize their advertising strategies. The company provides insights that align advertising investments with business results, serving a diverse clientele including brands, TV networks, and ad agencies.

---

EDO - Latest News and Updates

• EDO reports a decrease in Allstate's total ad airings from 3.0k to 2.7k as of January 29, 2025.
• EDO reports a decrease in airings for Chick-fil-A's ads, with the 'Real Fans Present Spicy Honey Pepper Pimento Chicken Sandwich' ad featuring Jamor dropping from 1.3k to 1.0k airings as of January 29, 2025.
• EDO reports a decrease in airings for Liberty Mutual's 'Wax Man' and 'Limu & Doug Parade Balloon Dream Analysis' ads, while 'Limu Emu - You're Only a Flightless Bird' ads increased as of January 29, 2025.
• EDO reported a decrease in total airings from 3.9k to 3.6k, with significant increases in airings for specific TurboTax ads, such as 'Free In App :15' from 2.7k to 3.7k, between January 22 and January 29, 2025.
• EDO reports a decrease in Burger King's total TV ad airings from 7.6k to 6.1k as of January 29, 2025.

• Chase Bank significantly increased its TV ad airings from 1.2k to 4.5k in the last 7 days, according to EDO.
• On January 28, Kevin Krim, CEO of EDO, highlighted the importance of analyzing mid-funnel behaviors like searches and app usage to understand advertising outcomes during a panel at IAB's ALM event.
• Kevin Krim from EDO is participating in a debate on outcome-based strategies and advanced measurement at #IABALM.
• Kevin Krim, President & CEO of EDO, will speak at the IAB's Annual Leadership Meeting on January 28, 2025.
• EDO's founder Edward Norton will participate in a fireside chat with Megan Graham of The Wall Street Journal at IAB ALM on January 24 about AI's impact on creative, media, and marketing.

---

Sign up to receive regular updates

If you liked the insights, consider following your own companies of interest. Receive weekly insights directly to your inbox using RivalSense.