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EDO

🌎 edo.com

EDO is a leading data, measurement, and analytics company focused on the effectiveness of Convergent TV advertising. By leveraging predictive and historical behavioral engagement data, EDO helps marketers, networks, and agencies understand consumer actions and optimize their advertising strategies. The company provides insights that align advertising investments with business results, serving a diverse clientele including brands, TV networks, and ad agencies.

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EDO - Latest News and Updates

• EDO has partnered with DoubleVerify to enhance CTV advertising campaigns using AI-driven optimization.
• EDO has announced a new partnership with Chalice AI, as shared by Charlie Weiss, Head of Business Development and Strategy.
• EDO reported a 9% decrease in NFL national advertising TV revenue for the 2024 regular season, totaling $3.86 billion, with a 2% drop in average viewership to 17.5 million.
• EDO's CEO Kevin Krim will participate in a panel at IAB ALM on January 26 discussing outcomes as a measure of success in advertising.
• EDO's data demonstrated that automotive brands on TelevisaUnivision's ViX platform experienced a 29% increase in effectiveness compared to traditional TV.

• EDO is hiring, as announced by Erica Johnson, Senior Accounting Manager.

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