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RivalSense tracks the most important product launches, fundraising news, partnerships, hiring activities, pricing changes, tech news, vendors, corporate filings, media mentions, and other developments of companies you're following 💡

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EDO

🌎 edo.com

EDO is a leading data, measurement, and analytics company focused on the effectiveness of Convergent TV advertising. By leveraging predictive and historical behavioral engagement data, EDO helps marketers, networks, and agencies understand consumer actions and optimize their advertising strategies. The company provides insights that align advertising investments with business results, serving a diverse clientele including brands, TV networks, and ad agencies.

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EDO - Latest News and Updates

• EDO reports a significant decrease in Lexus TV ad airings from 2.2k to 1.3k in the last 7 days.
• EDO reports an increase in TV ad airings for Burger King and Wendy's, while Liberty Mutual Insurance and Chick-fil-A experienced a decrease.
• EDO reports a 650% increase in traffic for Hims & Hers after a Super Bowl ad amid a growing debate over compounded GLP-1s as of February 13, 2025.
• Joshua Lee, CTO and Head of Product at EDO, is presenting at the RampUp2025 conference in San Francisco about outcome-driven measurement in TV advertising.
• Kevin Krim, CEO of EDO, discussed identity resolution in a Digiday video, emphasizing the importance of linking identities across various TV platforms.

• EDO reports a significant increase in airings for Ferrero Rocher's 'FER_BDD' ad from 2.6k to 7.6k as of February 19, 2025.
• Kevin Krim, CEO of EDO, discussed the future of TV advertising and the need for cross-platform measurement on Paramount Advertising's series Inside The Peak.
• EDO has expanded its partnerships with CTV players like Netflix, Paramount, and Vizeo, indicating growth in the creative testing market, according to Laura Grover, svp, head of client solutions at EDO.

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