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EDO

🌎 edo.com

EDO is a leading data, measurement, and analytics company focused on the effectiveness of Convergent TV advertising. By leveraging predictive and historical behavioral engagement data, EDO helps marketers, networks, and agencies understand consumer actions and optimize their advertising strategies. The company provides insights that align advertising investments with business results, serving a diverse clientele including brands, TV networks, and ad agencies.

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EDO - Latest News and Updates

• EDO reports a significant increase in airings for 'Free In App :15' from 3.7k to 5.4k and introduces new 'Breeze' ads as of February 12, 2025.
• EDO launched the TV Outcomes Ranker for Super Bowl LIX on February 11.
• EDO reports a decrease in total airings from 3.0k to 2.5k and a significant increase in airings for the Grilled Spicy Deluxe Sandwich ads, with the :30 version rising from 1.9k to 2.9k airings and the :15 version newly introduced with 1.5k airings as of February 12, 2025.
• EDO, led by CEO Kevin Krim, found that AI ads during the Super Bowl were less effective at driving consumer engagement compared to brands like T-Mobile and Poppi.
• EDO, led by President and CEO Kevin Krim, found that generative AI ads during the Super Bowl were less effective than average at driving consumer engagement.

• EDO's VP of Sales, Alex Belaidi, moderated a discussion with Sherina Smith, CMO of American Family Insurance, at the Sports Marketing Upfronts during Super Bowl LIX in New Orleans.
• EDO's Celebrity Ranker revealed that Harrison Ford was the most engaging celebrity in a Super Bowl ad for Jeep, achieving 13.2 times more engagement than the median-performing celebrity.
• William Price, VP of Client Development at EDO, shared that several EDO partners were among the top 10 brands driving online engagement during the NFL Playoffs.

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