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EDO

🌎 edo.com

EDO is a leading data, measurement, and analytics company focused on the effectiveness of Convergent TV advertising. By leveraging predictive and historical behavioral engagement data, EDO helps marketers, networks, and agencies understand consumer actions and optimize their advertising strategies. The company provides insights that align advertising investments with business results, serving a diverse clientele including brands, TV networks, and ad agencies.

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EDO - Latest News and Updates

• EDO reports an increase in total airings from 3.2k to 3.9k as of February 5, 2025, indicating a rise in advertising activity.
• EDO's AdEngage platform helped Warner Bros. Pictures and Universal Pictures achieve significant ad impact during the 2025 GRAMMYs by strategically placing ads alongside performances and speeches.
• EDO released a report analyzing the effectiveness of NFL TV advertising for food and beverage brands during the 2024 season.
• EDO Chairman & Co-Founder Edward Norton and CEO Kevin Krim discussed the impact of TV Outcomes and Vertical AI at IAB’s Annual Leadership Meeting on February 1.
• EDO's CEO Kevin Krim shared insights on industry trends like the Convergent TV singularity after discussions at CES and the IAB's Annual Leadership Meeting.

• EDO is hiring a Machine Learning Engineer to optimize the modeling pipelines of their Ad EnGage product, which measures advertising effectiveness.

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