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RivalSense tracks the most important product launches, fundraising news, partnerships, hiring activities, pricing changes, tech news, vendors, corporate filings, media mentions, and other developments of companies you're following 💡

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EDO

🌎 edo.com

EDO is a leading data, measurement, and analytics company focused on the effectiveness of Convergent TV advertising. By leveraging predictive and historical behavioral engagement data, EDO helps marketers, networks, and agencies understand consumer actions and optimize their advertising strategies. The company provides insights that align advertising investments with business results, serving a diverse clientele including brands, TV networks, and ad agencies.

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EDO - Latest News and Updates

• EDO reports a significant increase in TV ad airings for Chime Bank from 2.0k to 3.3k in the last 7 days.
• EDO's CEO Kevin Krim highlighted on CNBC that ads on Amazon's Thursday Night Football outperform the NFL average, justifying the premium pricing.
• EDO's new whitepaper reveals that DMA targeting can boost streaming ad ROI by over 200% while scaling campaign spend by 3.7 times.

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