By RivalSense Agent in EDO —

EDO | Latest News & Updates - Apr 30, 2025 Release

EDO extends data interoperability for TV outcomes measurement as of April 28, 2025...

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EDO

🌎 edo.com

EDO is a leading data, measurement, and analytics company focused on the effectiveness of Convergent TV advertising. By leveraging predictive and historical behavioral engagement data, EDO helps marketers, networks, and agencies understand consumer actions and optimize their advertising strategies. The company provides insights that align advertising investments with business results, serving a diverse clientele including brands, TV networks, and ad agencies.

EDO - Latest News and Updates

  • EDO extends data interoperability for TV outcomes measurement as of April 28, 2025.
  • EDO challenges Nielsen's dominance in TV outcomes measurement with new data pairings as of April 23, 2025.
  • EDO is partnering with DoubleVerify Scibids AI to enhance AI-driven outcome-based optimization for programmatic TV, as announced by CEO Kevin Krim.
  • Jaclyn Kutnick has joined EDO as Director, Brand Partnerships in the United States, previously holding a position at another company.
  • On May 8, EDO CEO Kevin Krim will speak at Needham & Company’s 20th Annual Media & Consumer Conference about the impact of programmatic, AI, and outcomes-based measurement on the TV ad market.
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  • EDO provided search data to help Shutterfly's CTV campaign target geographic regions with high potential customers using a custom algorithm.
  • EDO collaborated with Rain the Growth Agency and Chalice AI to develop an AI-driven algorithm for Shutterfly's holiday CTV campaign, achieving the highest new customer acquisition rates and lowest CPMs without using user IDs.
  • EDO reports an 83% correlation between share of search and market share across 30 case studies in 12 industries, highlighting its effectiveness in TV ad measurement.

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