EDO | Latest News & Updates - Apr 23, 2025 Release
EDO launched Engaged Audience Planning to enhance advanced audience and outcomes-based planning for 2025 upfronts decisions, announced on April 23, 2025...
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EDO
🌎 edo.comEDO is a leading data, measurement, and analytics company focused on the effectiveness of Convergent TV advertising. By leveraging predictive and historical behavioral engagement data, EDO helps marketers, networks, and agencies understand consumer actions and optimize their advertising strategies. The company provides insights that align advertising investments with business results, serving a diverse clientele including brands, TV networks, and ad agencies.
EDO - Latest News and Updates
- EDO launched Engaged Audience Planning to enhance advanced audience and outcomes-based planning for 2025 upfronts decisions, announced on April 23, 2025.
- EDO is expanding its data partnerships by integrating its online search and activity outcomes data with VideoAmp, Kantar Media, and DoubleVerify's Scibids, in addition to its existing partnership with Nielsen.
- EDO's analytics showed that the phased marketing campaign for the film 'Sinners' achieved significant early engagement and massive growth, leading to a $45 million opening.
- EDO's Laura (Bernstein) Grover will join a live panel discussion on April 23 to address challenges in Connected TV marketing.
- EDO reported that M&M's new ad was 199% more effective than the average candy spot last week.
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