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EDO

🌎 edo.com

EDO is a leading data, measurement, and analytics company focused on the effectiveness of Convergent TV advertising. By leveraging predictive and historical behavioral engagement data, EDO helps marketers, networks, and agencies understand consumer actions and optimize their advertising strategies. The company provides insights that align advertising investments with business results, serving a diverse clientele including brands, TV networks, and ad agencies.

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EDO - Latest News and Updates

• EDO introduces Vertical AI on April 1, 2025, to revolutionize TV advertising with enhanced data analysis and cost efficiencies.
• EDO reports a decrease in airings for Universal Parks & Resorts and Hilton, while Royal Caribbean Cruises and Walt Disney Parks and Resorts increased their airings to 0.9k.
• EDO CEO Kevin Krim discusses predictive outcomes transforming TV measurement at IAB's 2025 Annual Leadership Meeting.
• EDO Ad EnGage reported that national TV advertising revenues for CBS, TBS, TNT, and truTV during a three-week event totaled $649.2 million, down from $791.3 million the previous year.
• EDO CEO Kevin Krim highlighted the rise of streaming as a new home for cultural moments, citing the NFL's first live-streamed Christmas game with over 30 million viewers and 1.5 times more effective ads than average broadcasts.

• EDO reported that Long John Silver's new ad for its $6 Shrimp Basket was 323% more effective than the average QSR ad last week.

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