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RivalSense tracks the most important product launches, fundraising news, partnerships, hiring activities, pricing changes, tech news, vendors, corporate filings, media mentions, and other developments of companies you're following 💡

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EDO

🌎 edo.com

EDO is a leading data, measurement, and analytics company focused on the effectiveness of Convergent TV advertising. By leveraging predictive and historical behavioral engagement data, EDO helps marketers, networks, and agencies understand consumer actions and optimize their advertising strategies. The company provides insights that align advertising investments with business results, serving a diverse clientele including brands, TV networks, and ad agencies.

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EDO - Latest News and Updates

• EDO launched its Women's March Madness 2025 Ad Tracker to monitor the most impactful brands during the tournament.
• EDO CEO Kevin Krim explains why consumer behavior is a more accurate measure of ad performance than polls and opinions.
• EDO reported a 9% increase in consumer engagement for ads during the men's March Madness tournament from the first to the second round.

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