Directive | Competitive Intelligence Profile
Directive is a B2B performance marketing agency specializing in Customer Generation methodology to drive sustainable growth and revenue...
Directive is a B2B performance marketing agency specializing in Customer Generation methodology to drive sustainable growth and revenue for tech and SaaS companies. Founded in 2013 and headquartered in Irvine, California, it serves over 420 brands globally, including clients like Dropbox, AWS, and Gong, with services spanning SEO, PPC, content marketing, demand generation, and revenue operations. The agency focuses on data-driven strategies to convert marketing efforts into measurable business outcomes, operating across the Americas, EMEA, and APAC regions.
🛍️ Directive Product and Pricing Intelligence →
📅 Directive Event Participations →
⚖️ Directive Regulatory Intelligence →
👔 Directive Management and Leadership Team →
⚔️ Directive Alternatives and Competitors →
💼 Directive Hiring and Layoffs →
🤝 Directive Partnerships, Clients and Vendors →
📈 Directive Financial Performance, Fundraising, M&A →
🛍️ Directive Product and Pricing Intelligence
Leverage product insights to define key product development milestones, guide go-to-market planning, build a robust product-market fit matrix, and perform in-depth SWOT analyses.
Harness pricing intelligence to support strategic pricing decisions, conduct competitive pricing analysis, and craft effective differential pricing strategies.
- Directive Consulting's 'Customer Generation' framework integrates paid search, SEO, RevOps, and GTM motions for B2B SaaS with complex buying committees.
- Directive's Paid Media Manager Angelina Glass-Liu discussed Meta campaign strategies that outperform LinkedIn on cost per customer in a recent Sour & SaaS episode.
📅 Directive Event Participations
Stay updated on where your competitors are showing up—industry conferences, webinars, podcasts, and speaking engagements—to gauge their messaging, target audiences, and strategic focus. Discover how they’re positioning themselves in the market, what narratives they’re pushing, and which partnerships they’re cultivating. Use this intelligence to refine your own positioning, identify missed opportunities, and stay top-of-mind in your industry.
- Directive's marketing leaders are hosting a free webinar on November 25 to teach how content, target account lists, customer marketing, and community drive pipeline and revenue.
⚖️ Directive Regulatory Intelligence
Monitor critical regulatory events—such as issued or revoked licenses, lawsuits, investigations, and court rulings—to understand the compliance posture and legal exposure of your rivals. Spot early warning signs of operational risk, delays, or reputational damage, and use these insights to fine-tune your market strategy, mitigate your own risk, or capitalize on competitor setbacks.
👔 Directive Management and Leadership Team
Understand who’s steering your competitors by tracking changes in their management and leadership teams. Gain insights into strategic direction, leadership style, and organizational priorities based on executive backgrounds and hiring trends. Use this knowledge to anticipate competitive moves, tailor your sales or partnership approach, and benchmark against industry leaders.
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CEO
[email protected] -
Chief Financial Officer[email protected]
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Managing Partner, Co-Founder[email protected]
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Chief Executive Officer[email protected]
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Managing Director[email protected]
⚔️ Directive Alternatives and Competitors
Identify the competitors of your competitors to uncover indirect threats, emerging disruptors, and untapped opportunities. Understand the broader competitive ecosystem, spot white space in the market, and gain strategic context that helps you position more effectively. These insights sharpen your market intelligence and reveal angles others often overlook.
- Searchbloom |
- Add3 |
- Seer Interactive |
- AdLift |
- InnoVision Marketing Group |
- Brilliant |
- NP Digital |
- KlientBoost |
- SmartSites |
- INFUSE |
- DashClicks |
- webdew |
- Gravity Global |
- Foundation Marketing |
- Ziggy |
- Alcimed |
- NinjaPromo |
- Phi Consulting |
- Beacon GTM |
- Infosys
💼 Directive Hiring and Layoffs
Track key workforce changes—new hires, leadership shifts, and layoffs—to spot strategic organizational moves. Identify rising competitors, uncover shifts in company direction, and seize opportunities to attract top talent or engage new decision-makers. Use these insights to refine your recruitment strategy and build stronger business relationships.
- Sean Baker joined Directive as Chief Revenue Officer in the United States, previously serving as Chief Operating Officer at GrowRev.
- Mark Meade, MBA, previously unspecified, has joined Directive as Chief Financial Officer in the United States.
- Mark Meade joined Directive as Chief Financial Officer on November 22.
🤝 Directive Partnerships, Clients and Vendors
Monitor new partnerships, client wins, and vendor relationships to understand where your competitors are gaining traction. Spot emerging alliances, evaluate ecosystem shifts, and identify potential partners or prospects early. These insights help you refine your sales strategy, anticipate market movements, and stay one step ahead in a dynamic competitive landscape.
📈 Directive Financial Performance, Fundraising, M&A
Track competitors’ financial performance, fundraising rounds, and M&A activity to assess their growth trajectory and strategic focus. Uncover signals of expansion, market entry, or consolidation, and benchmark your position accordingly. Use these insights to inform investor conversations, identify acquisition opportunities, and fine-tune your competitive strategy.
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