Decathlon | Competitive Intelligence Profile
Decathlon is one of the world's largest sporting goods designers, manufacturers, and retailers, founded in 1976 in France with a...
Decathlon is one of the world's largest sporting goods designers, manufacturers, and retailers, founded in 1976 in France with a mission to make sports more accessible for all by creating high-performance products at affordable prices. It offers a wide range of outdoor and running gear, apparel, and equipment for various sports activities, promoting an active lifestyle and the joy of sports across communities worldwide.
🛍️ Decathlon Product and Pricing Intelligence →
📅 Decathlon Event Participations →
⚖️ Decathlon Regulatory Intelligence →
👔 Decathlon Management and Leadership Team →
⚔️ Decathlon Alternatives and Competitors →
💼 Decathlon Hiring and Layoffs →
🤝 Decathlon Partnerships, Clients and Vendors →
📈 Decathlon Financial Performance, Fundraising, M&A →
🛍️ Decathlon Product and Pricing Intelligence
Leverage product insights to define key product development milestones, guide go-to-market planning, build a robust product-market fit matrix, and perform in-depth SWOT analyses.
Harness pricing intelligence to support strategic pricing decisions, conduct competitive pricing analysis, and craft effective differential pricing strategies.
- Decathlon expanded its rain jacket collection from 14 to 17 products, adding more options in categories like jackets and rain ponchos, and introduced a new brand, Simond, alongside increased stock for Quechua.
- Decathlon unveils its innovation vision focused on accessibility, inclusivity, and lifelong movement to democratize sport globally.
- Decathlon recalled its Kipsta B900 Box NBA Tarmak basketball basket due to a safety hazard with the height adjustment crank, sold between September 6, 2024, and July 1, 2025.
📅 Decathlon Event Participations
Stay updated on where your competitors are showing up—industry conferences, webinars, podcasts, and speaking engagements—to gauge their messaging, target audiences, and strategic focus. Discover how they’re positioning themselves in the market, what narratives they’re pushing, and which partnerships they’re cultivating. Use this intelligence to refine your own positioning, identify missed opportunities, and stay top-of-mind in your industry.
- Decathlon aims to boost its Van Rysel cycle brand by participating in the Tour de France starting June 29.
⚖️ Decathlon Regulatory Intelligence
Monitor critical regulatory events—such as issued or revoked licenses, lawsuits, investigations, and court rulings—to understand the compliance posture and legal exposure of your rivals. Spot early warning signs of operational risk, delays, or reputational damage, and use these insights to fine-tune your market strategy, mitigate your own risk, or capitalize on competitor setbacks.
👔 Decathlon Management and Leadership Team
Understand who’s steering your competitors by tracking changes in their management and leadership teams. Gain insights into strategic direction, leadership style, and organizational priorities based on executive backgrounds and hiring trends. Use this knowledge to anticipate competitive moves, tailor your sales or partnership approach, and benchmark against industry leaders.
-
Decathlon USA CEO
[email protected]
⚔️ Decathlon Alternatives and Competitors
Identify the competitors of your competitors to uncover indirect threats, emerging disruptors, and untapped opportunities. Understand the broader competitive ecosystem, spot white space in the market, and gain strategic context that helps you position more effectively. These insights sharpen your market intelligence and reveal angles others often overlook.
- SportScheck |
- Tagda Raho |
- Fanatics |
- Campus Activewear |
- Reebok |
- Sporthood |
- Talwalkars Better Value Fitness |
- Dick's Sporting Goods |
- Sports Direct |
- Academy Sports + Outdoors |
- REI (Recreational Equipment, Inc.) |
- Fabletics |
- Roehnisch Sportswear |
- NIKE Inc. |
- quechua.com |
- decathlonpro.fr |
- fieldandtrek.com |
- eacheng.net |
- Visionary.Stock |
- Waves California |
- [RSLS] |
- wildcraft.com |
- Gap Inc. |
- columbia.com |
- patagonia.com |
- coleman.com |
- outdoorgearlab.com |
- decathlon.co.uk |
- decathlon.in |
- decathlon.pl |
- Stadium |
- XXL Sport |
- Intersport |
- Naturkompaniet |
- Outnorth |
- Addnature
💼 Decathlon Hiring and Layoffs
Track key workforce changes—new hires, leadership shifts, and layoffs—to spot strategic organizational moves. Identify rising competitors, uncover shifts in company direction, and seize opportunities to attract top talent or engage new decision-makers. Use these insights to refine your recruitment strategy and build stronger business relationships.
🤝 Decathlon Partnerships, Clients and Vendors
Monitor new partnerships, client wins, and vendor relationships to understand where your competitors are gaining traction. Spot emerging alliances, evaluate ecosystem shifts, and identify potential partners or prospects early. These insights help you refine your sales strategy, anticipate market movements, and stay one step ahead in a dynamic competitive landscape.
- Decathlon partners with RHEON LABS to develop next-gen sports apparel using advanced materials for enhanced performance and comfort.
- Decathlon partners with RHEON LABS to develop adaptive sportswear using smart materials, with the first product, a KIPRUN running tight, launching in Autumn/Winter 2025.
- Decathlon collaborates with British Rheon Labs to use their materials and technology in sports equipment.
📈 Decathlon Financial Performance, Fundraising, M&A
Track competitors’ financial performance, fundraising rounds, and M&A activity to assess their growth trajectory and strategic focus. Uncover signals of expansion, market entry, or consolidation, and benchmark your position accordingly. Use these insights to inform investor conversations, identify acquisition opportunities, and fine-tune your competitive strategy.
- Decathlon is taking over pro cycling team Decathlon AG2R La Mondiale from AG2R La Mondiale starting next season and plans to spend more than €40 million on the team next year.
- Decathlon will become the sole owner of the DECATHLON AG2R LA MONDIALE cycling team at the end of the 2025 season.
- Decathlon increases its team budget to €40 million for 2026 to compete with super teams and support Paul Seixas in targeting Tour de France victory.
People also viewed
- Lindt |
- iDeal |
- SBB |
- LMT |
- OC VISION |
- If Insurance |
- Aeschbach |
- DICOTA |
- Life360 |
- Bark |
- Mitsubishi Logisnext Europe
Ready to outsmart the competition? RivalSense cuts through the clutter of generic tools like Google Alerts, delivering laser-focused competitive intelligence without the noise. Track competitors’ every move—website changes, product updates, social media buzz, news mentions, and regulatory shifts—all in one sleek platform. Uncover pricing strategies, decode market trends, and gain actionable insights to fuel your business strategy. No more guesswork. Just power.
Join thousands of forward-thinking teams who trust RivalSense to automate their competitive monitoring and turn data into domination. Start your FREE trial today—no credit card needed—and see why staying ahead has never been this easy. Your competitors won’t know what hit them.
Outthink. Outpace. Outperform. #RivalSense