Decathlon | Competitive Intelligence Profile
Decathlon is a global sports retail brand offering a wide range of sports equipment, clothing, and accessories for over 60 sports...
Decathlon is a global sports retail brand offering a wide range of sports equipment, clothing, and accessories for over 60 sports disciplines. It operates both online and through physical stores, aiming to make sports accessible to everyone. In Poland, Decathlon also provides a marketplace for sports activities, positioning itself as the largest search engine for sports activities in the Polish market.
🛍️ Decathlon Product and Pricing Intelligence →
📅 Decathlon Event Participations →
⚖️ Decathlon Regulatory Intelligence →
👔 Decathlon Management and Leadership Team →
⚔️ Decathlon Alternatives and Competitors →
💼 Decathlon Hiring and Layoffs →
🤝 Decathlon Partnerships, Clients and Vendors →
📈 Decathlon Financial Performance, Fundraising, M&A →
🛍️ Decathlon Product and Pricing Intelligence
Leverage product insights to define key product development milestones, guide go-to-market planning, build a robust product-market fit matrix, and perform in-depth SWOT analyses.
Harness pricing intelligence to support strategic pricing decisions, conduct competitive pricing analysis, and craft effective differential pricing strategies.
- Decathlon offers a rental service for sports equipment in Lithuania, Poland, Czech Republic, Latvia, Estonia, Hungary, and Slovakia through its Decathlon Rent platform.
- Decathlon Polska runs a contest until August 5 offering a 500 PLN voucher for sharing what's needed to succeed in football besides crutches.
- Decathlon launched a new football campaign featuring Polish national team player Przemysław Frankowski as its ambassador, emphasizing the importance of proper footwear with the slogan 'Success? Start with cleats!'.
📅 Decathlon Event Participations
Stay updated on where your competitors are showing up—industry conferences, webinars, podcasts, and speaking engagements—to gauge their messaging, target audiences, and strategic focus. Discover how they’re positioning themselves in the market, what narratives they’re pushing, and which partnerships they’re cultivating. Use this intelligence to refine your own positioning, identify missed opportunities, and stay top-of-mind in your industry.
- Decathlon Polska will set up a stand at Pol'and'Rock Festival next week to sell camping essentials.
- Decathlon Polska sponsors the Tour de Pologne for the second consecutive year, supporting cyclists with equipment and services, alongside rider Paweł Poljański.
- Decathlon sponsors the team ranking in the 82nd Tour de Pologne cycling event in August.
⚖️ Decathlon Regulatory Intelligence
Monitor critical regulatory events—such as issued or revoked licenses, lawsuits, investigations, and court rulings—to understand the compliance posture and legal exposure of your rivals. Spot early warning signs of operational risk, delays, or reputational damage, and use these insights to fine-tune your market strategy, mitigate your own risk, or capitalize on competitor setbacks.
- Decathlon's cycling team supplier Swiss Side opposed new UCI technical regulations in an open letter, joining criticism from other manufacturers.
👔 Decathlon Management and Leadership Team
Understand who’s steering your competitors by tracking changes in their management and leadership teams. Gain insights into strategic direction, leadership style, and organizational priorities based on executive backgrounds and hiring trends. Use this knowledge to anticipate competitive moves, tailor your sales or partnership approach, and benchmark against industry leaders.
⚔️ Decathlon Alternatives and Competitors
Identify the competitors of your competitors to uncover indirect threats, emerging disruptors, and untapped opportunities. Understand the broader competitive ecosystem, spot white space in the market, and gain strategic context that helps you position more effectively. These insights sharpen your market intelligence and reveal angles others often overlook.
- Sports Direct |
- Academy Sports + Outdoors |
- Dick's Sporting Goods |
- REI (Recreational Equipment, Inc.) |
- centrumrowerowe.pl |
- intersport.pl |
- 8a.pl |
- sklepmartes.pl |
- columbia.com |
- patagonia.com |
- coleman.com |
- outdoorgearlab.com |
- rei.com |
- decathlon.co.uk |
- decathlon.in |
- SportScheck |
- Tagda Raho |
- Fanatics |
- Roeckl |
- Eveque |
- Drais Holdings |
- Bike Center LTD |
- Decathlon România |
- INTERSPORT Bulgaria
💼 Decathlon Hiring and Layoffs
Track key workforce changes—new hires, leadership shifts, and layoffs—to spot strategic organizational moves. Identify rising competitors, uncover shifts in company direction, and seize opportunities to attract top talent or engage new decision-makers. Use these insights to refine your recruitment strategy and build stronger business relationships.
- Decathlon Polska is hiring a team manager for its store in Nowy Sącz.
🤝 Decathlon Partnerships, Clients and Vendors
Monitor new partnerships, client wins, and vendor relationships to understand where your competitors are gaining traction. Spot emerging alliances, evaluate ecosystem shifts, and identify potential partners or prospects early. These insights help you refine your sales strategy, anticipate market movements, and stay one step ahead in a dynamic competitive landscape.
- Decathlon and Novotel Gdańsk Marina launch the summer activity and relaxation zone N78 near beach number 78 in Gdańsk for the third time, offering sports activities, yoga, creative workshops, and music events.
- Decathlon's cycling team signed CMA CGM as their new title sponsor for the upcoming season.
- Decathlon signed CMA CGM as the new title sponsor for its team starting January 1, 2026, increasing the team's budget to 40 million euros.
📈 Decathlon Financial Performance, Fundraising, M&A
Track competitors’ financial performance, fundraising rounds, and M&A activity to assess their growth trajectory and strategic focus. Uncover signals of expansion, market entry, or consolidation, and benchmark your position accordingly. Use these insights to inform investor conversations, identify acquisition opportunities, and fine-tune your competitive strategy.
- Decathlon takes over the AG2R La Mondiale cycling team, renaming it solely under its brand from 2026, aiming to rank among the top three UCI teams globally.
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