Casio | Competitive Intelligence Profile
Casio is a multinational electronics manufacturing company founded in 1946, headquartered in Shibuya, Tokyo, Japan. It started with...
Casio is a multinational electronics manufacturing company founded in 1946, headquartered in Shibuya, Tokyo, Japan. It started with the launch of the world's first compact all-electric calculator in 1957 and has since expanded into various product lines including electronic musical instruments, timepieces (notably the G-Shock watches), calculators, projectors, and mobile technology. Casio is known for its innovation, having introduced several world-first products, and maintains a strong presence in both consumer and business electronics markets. The company's vision is 'Creativity and Contribution', aiming to reflect this through its products and employees.
🛍️ Casio Product and Pricing Intelligence →
📅 Casio Event Participations →
⚖️ Casio Regulatory Intelligence →
👔 Casio Management and Leadership Team →
⚔️ Casio Alternatives and Competitors →
💼 Casio Hiring and Layoffs →
🤝 Casio Partnerships, Clients and Vendors →
📈 Casio Financial Performance, Fundraising, M&A →
🛍️ Casio Product and Pricing Intelligence
Leverage product insights to define key product development milestones, guide go-to-market planning, build a robust product-market fit matrix, and perform in-depth SWOT analyses.
Harness pricing intelligence to support strategic pricing decisions, conduct competitive pricing analysis, and craft effective differential pricing strategies.
- Casio launched the G-Shock Baby-G BGA-2800K-7A watch in Japan as part of its 2025 Love The Sea And The Earth range, featuring Tough Solar charging and water resistance to 10 ATM.
- Casio unveiled the G-Shock GW-6905K-7A watch, a 2025 collaboration with ICERC Japan featuring a humpback whale motif, world time support, and Tough Solar charging, set to release in Japan this August for ¥28,050.
- Casio launched its first mechanical watch, the Edifice EFK-100 Automatic, marking its entry into the affordable automatic watch category.
📅 Casio Event Participations
Stay updated on where your competitors are showing up—industry conferences, webinars, podcasts, and speaking engagements—to gauge their messaging, target audiences, and strategic focus. Discover how they’re positioning themselves in the market, what narratives they’re pushing, and which partnerships they’re cultivating. Use this intelligence to refine your own positioning, identify missed opportunities, and stay top-of-mind in your industry.
⚖️ Casio Regulatory Intelligence
Monitor critical regulatory events—such as issued or revoked licenses, lawsuits, investigations, and court rulings—to understand the compliance posture and legal exposure of your rivals. Spot early warning signs of operational risk, delays, or reputational damage, and use these insights to fine-tune your market strategy, mitigate your own risk, or capitalize on competitor setbacks.
👔 Casio Management and Leadership Team
Understand who’s steering your competitors by tracking changes in their management and leadership teams. Gain insights into strategic direction, leadership style, and organizational priorities based on executive backgrounds and hiring trends. Use this knowledge to anticipate competitive moves, tailor your sales or partnership approach, and benchmark against industry leaders.
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Managing Director
undefined⚔️ Casio Alternatives and Competitors
Identify the competitors of your competitors to uncover indirect threats, emerging disruptors, and untapped opportunities. Understand the broader competitive ecosystem, spot white space in the market, and gain strategic context that helps you position more effectively. These insights sharpen your market intelligence and reveal angles others often overlook.
- Timex Group |
- Texas Instruments |
- Seiko |
- OMRON |
- 3M |
- Garmin |
- Swatch Group |
- Citizen Watch |
- Panasonic Holdings |
- Sony Group |
- Piano |
- Rolex |
- Hamilton |
- Orient |
- Tissot |
- Vostok |
- Topps Official |
- 1stDibs |
- Citizen Watch Company of America |
- Gibson |
- Sharp
💼 Casio Hiring and Layoffs
Track key workforce changes—new hires, leadership shifts, and layoffs—to spot strategic organizational moves. Identify rising competitors, uncover shifts in company direction, and seize opportunities to attract top talent or engage new decision-makers. Use these insights to refine your recruitment strategy and build stronger business relationships.
🤝 Casio Partnerships, Clients and Vendors
Monitor new partnerships, client wins, and vendor relationships to understand where your competitors are gaining traction. Spot emerging alliances, evaluate ecosystem shifts, and identify potential partners or prospects early. These insights help you refine your sales strategy, anticipate market movements, and stay one step ahead in a dynamic competitive landscape.
📈 Casio Financial Performance, Fundraising, M&A
Track competitors’ financial performance, fundraising rounds, and M&A activity to assess their growth trajectory and strategic focus. Uncover signals of expansion, market entry, or consolidation, and benchmark your position accordingly. Use these insights to inform investor conversations, identify acquisition opportunities, and fine-tune your competitive strategy.
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