BIPA | Competitive Intelligence Profile
BIPA is a major Austrian drugstore and beauty retailer, founded in 1980 and headquartered in Wiener Neudorf, part of the REWE International...
BIPA is a major Austrian drugstore and beauty retailer, founded in 1980 and headquartered in Wiener Neudorf, part of the REWE International AG group. It operates approximately 600 stores across Austria, employing over 4,000 people, and offers a wide range of products including beauty, personal care, household items, and baby products, featuring both international brands and private labels. The company emphasizes competitive pricing, modern retail experiences, and services like online shopping with free shipping over €39, Click & Collect, and partnerships such as the jö Bonusclub for customer rewards.
🛍️ BIPA Product and Pricing Intelligence →
📅 BIPA Event Participations →
⚖️ BIPA Regulatory Intelligence →
👔 BIPA Management and Leadership Team →
⚔️ BIPA Alternatives and Competitors →
💼 BIPA Hiring and Layoffs →
🤝 BIPA Partnerships, Clients and Vendors →
📈 BIPA Financial Performance, Fundraising, M&A →
🛍️ BIPA Product and Pricing Intelligence
Leverage product insights to define key product development milestones, guide go-to-market planning, build a robust product-market fit matrix, and perform in-depth SWOT analyses.
Harness pricing intelligence to support strategic pricing decisions, conduct competitive pricing analysis, and craft effective differential pricing strategies.
- BIPA expands its product assortment by adding two new TIR TIR makeup items, Mask Fit Red liquid foundation and Glide & Hide Blurring concealer, starting September 17.
📅 BIPA Event Participations
Stay updated on where your competitors are showing up—industry conferences, webinars, podcasts, and speaking engagements—to gauge their messaging, target audiences, and strategic focus. Discover how they’re positioning themselves in the market, what narratives they’re pushing, and which partnerships they’re cultivating. Use this intelligence to refine your own positioning, identify missed opportunities, and stay top-of-mind in your industry.
⚖️ BIPA Regulatory Intelligence
Monitor critical regulatory events—such as issued or revoked licenses, lawsuits, investigations, and court rulings—to understand the compliance posture and legal exposure of your rivals. Spot early warning signs of operational risk, delays, or reputational damage, and use these insights to fine-tune your market strategy, mitigate your own risk, or capitalize on competitor setbacks.
👔 BIPA Management and Leadership Team
Understand who’s steering your competitors by tracking changes in their management and leadership teams. Gain insights into strategic direction, leadership style, and organizational priorities based on executive backgrounds and hiring trends. Use this knowledge to anticipate competitive moves, tailor your sales or partnership approach, and benchmark against industry leaders.
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Managing Director
undefined⚔️ BIPA Alternatives and Competitors
Identify the competitors of your competitors to uncover indirect threats, emerging disruptors, and untapped opportunities. Understand the broader competitive ecosystem, spot white space in the market, and gain strategic context that helps you position more effectively. These insights sharpen your market intelligence and reveal angles others often overlook.
- Apotheka Latvija |
- BENU Aptieka |
- Clinique |
- Bilka |
- Salling Group |
- Luxplus |
- Matas A/S
💼 BIPA Hiring and Layoffs
Track key workforce changes—new hires, leadership shifts, and layoffs—to spot strategic organizational moves. Identify rising competitors, uncover shifts in company direction, and seize opportunities to attract top talent or engage new decision-makers. Use these insights to refine your recruitment strategy and build stronger business relationships.
- Andreas Persigehl, previously Managing Director at BIPA in Germany, has left to become Chairman of the Management Board at REWE.
🤝 BIPA Partnerships, Clients and Vendors
Monitor new partnerships, client wins, and vendor relationships to understand where your competitors are gaining traction. Spot emerging alliances, evaluate ecosystem shifts, and identify potential partners or prospects early. These insights help you refine your sales strategy, anticipate market movements, and stay one step ahead in a dynamic competitive landscape.
📈 BIPA Financial Performance, Fundraising, M&A
Track competitors’ financial performance, fundraising rounds, and M&A activity to assess their growth trajectory and strategic focus. Uncover signals of expansion, market entry, or consolidation, and benchmark your position accordingly. Use these insights to inform investor conversations, identify acquisition opportunities, and fine-tune your competitive strategy.
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