Big Bus Tours | Competitive Intelligence Profile

Big Bus Tours is the world’s largest operator of open-top sightseeing tours, inspiring the spirit of adventure in over 25 world-famous...


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Big Bus Tours is the world’s largest operator of open-top sightseeing tours, inspiring the spirit of adventure in over 25 world-famous cities across four continents. Offering a flexible hop-on, hop-off approach to city discovery, the company enhances visitor experiences with entertaining audio guides, real-time bus tracking via their app, and partnerships with attractions worldwide. Acquired by private equity firm Exponent in 2015 and with Merlin Entertainments PLC as a shareholder since 2016, Big Bus Tours aims to be the number one experience in every major city around the globe.

Website
Headquarters
4th Floor, 110 Buckingham Palace Road, London, SW1W 9SA, GB
Size
1001-5000 employees
Industry
Leisure, Travel & Tourism
Specialities
Tourism, Travel, Sightseeing

🛍️ Big Bus Tours Product and Pricing Intelligence →

📅 Big Bus Tours Event Participations →

⚖️ Big Bus Tours Regulatory Intelligence →

👔 Big Bus Tours Management and Leadership Team →

⚔️ Big Bus Tours Alternatives and Competitors →

💼 Big Bus Tours Hiring and Layoffs →

🤝 Big Bus Tours Partnerships, Clients and Vendors →

📈 Big Bus Tours Financial Performance, Fundraising, M&A →


🛍️ Big Bus Tours Product and Pricing Intelligence

Leverage product insights to define key product development milestones, guide go-to-market planning, build a robust product-market fit matrix, and perform in-depth SWOT analyses.

Harness pricing intelligence to support strategic pricing decisions, conduct competitive pricing analysis, and craft effective differential pricing strategies.

  • Big Bus Tours offers a小众打卡盲盒路线 with free纪念冰箱贴 and '落日飞车'特饮 this summer.
  • Big Bus Tours invites visitors to experience the enhanced Sunset Live Tour in Chicago from May 8 through Oct. 18.
  • Big Bus Tours awarded Topgolf with their Big Partner Award for their collaboration, as mentioned by Farhaaz Jogee, General Manager Middle East at Big Bus Tours.


📅 Big Bus Tours Event Participations

Stay updated on where your competitors are showing up—industry conferences, webinars, podcasts, and speaking engagements—to gauge their messaging, target audiences, and strategic focus. Discover how they’re positioning themselves in the market, what narratives they’re pushing, and which partnerships they’re cultivating. Use this intelligence to refine your own positioning, identify missed opportunities, and stay top-of-mind in your industry.


⚖️ Big Bus Tours Regulatory Intelligence

Monitor critical regulatory events—such as issued or revoked licenses, lawsuits, investigations, and court rulings—to understand the compliance posture and legal exposure of your rivals. Spot early warning signs of operational risk, delays, or reputational damage, and use these insights to fine-tune your market strategy, mitigate your own risk, or capitalize on competitor setbacks.

  • TWU Local 100 drivers at Big Bus Tours in Las Vegas secured a one-day unpaid pet bereavement leave in their contract.

👔 Big Bus Tours Management and Leadership Team

Understand who’s steering your competitors by tracking changes in their management and leadership teams. Gain insights into strategic direction, leadership style, and organizational priorities based on executive backgrounds and hiring trends. Use this knowledge to anticipate competitive moves, tailor your sales or partnership approach, and benchmark against industry leaders.


⚔️ Big Bus Tours Alternatives and Competitors

Identify the competitors of your competitors to uncover indirect threats, emerging disruptors, and untapped opportunities. Understand the broader competitive ecosystem, spot white space in the market, and gain strategic context that helps you position more effectively. These insights sharpen your market intelligence and reveal angles others often overlook.

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  • Cox & Kings
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  • Msc Cruises
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  • Europcar
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  • Inteletravel.com
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  • Expedia Cruises


💼 Big Bus Tours Hiring and Layoffs

Track key workforce changes—new hires, leadership shifts, and layoffs—to spot strategic organizational moves. Identify rising competitors, uncover shifts in company direction, and seize opportunities to attract top talent or engage new decision-makers. Use these insights to refine your recruitment strategy and build stronger business relationships.


🤝 Big Bus Tours Partnerships, Clients and Vendors

Monitor new partnerships, client wins, and vendor relationships to understand where your competitors are gaining traction. Spot emerging alliances, evaluate ecosystem shifts, and identify potential partners or prospects early. These insights help you refine your sales strategy, anticipate market movements, and stay one step ahead in a dynamic competitive landscape.


📈 Big Bus Tours Financial Performance, Fundraising, M&A

Track competitors’ financial performance, fundraising rounds, and M&A activity to assess their growth trajectory and strategic focus. Uncover signals of expansion, market entry, or consolidation, and benchmark your position accordingly. Use these insights to inform investor conversations, identify acquisition opportunities, and fine-tune your competitive strategy.


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