BetterMe | Competitive Intelligence Profile
BetterMe is a health and wellness company that has been on a mission since 2017 to create a healthier world for everyone. They offer...
BetterMe is a health and wellness company that has been on a mission since 2017 to create a healthier world for everyone. They offer an all-in-one health app with workouts, meal plans, water and calorie trackers, lifestyle change programs, and self-care challenges. Their goal is to make healthy lifestyle accessible to everyone regardless of age, sex, physical ability, or background.
🛍️ BetterMe Product and Pricing Intelligence →
📅 BetterMe Event Participations →
⚖️ BetterMe Regulatory Intelligence →
👔 BetterMe Management and Leadership Team →
⚔️ BetterMe Alternatives and Competitors →
💼 BetterMe Hiring and Layoffs →
🤝 BetterMe Partnerships, Clients and Vendors →
📈 BetterMe Financial Performance, Fundraising, M&A →
🛍️ BetterMe Product and Pricing Intelligence
Leverage product insights to define key product development milestones, guide go-to-market planning, build a robust product-market fit matrix, and perform in-depth SWOT analyses.
Harness pricing intelligence to support strategic pricing decisions, conduct competitive pricing analysis, and craft effective differential pricing strategies.
- BetterMe updated its app on May 8, 2025, with enhancements for better appearance and performance, and introduced new in-app purchases including 'Creating Peace Within' for $9.99 and a '3-Month Workouts Plan' for $59.99.
- BetterMe has introduced new products including Adjustable Weight Bands, Equipment Travel Kit, and Pilates Power Kit, while removing items like the Mini Pilates Reformer and Everyday Exercise Mat.
- BetterMe launched Fit After Baby Workouts in their Health Coaching app, developed with women's fitness expert Desiree Bartlett.
📅 BetterMe Event Participations
Stay updated on where your competitors are showing up—industry conferences, webinars, podcasts, and speaking engagements—to gauge their messaging, target audiences, and strategic focus. Discover how they’re positioning themselves in the market, what narratives they’re pushing, and which partnerships they’re cultivating. Use this intelligence to refine your own positioning, identify missed opportunities, and stay top-of-mind in your industry.
- BetterMe is hosting a 6-day wellness retreat for women over 50 in Temecula, CA, from June 1-6, led by experienced coach Amanda.
- BetterMe held its second Influencer event in London, focusing on building a community of partners who trust and use the brand.
- BetterMe is hosting a meetup on March 6 about Jetpack Compose framework, led by Kostiantyn Chernenko, Android Software Engineering Lead.
⚖️ BetterMe Regulatory Intelligence
Monitor critical regulatory events—such as issued or revoked licenses, lawsuits, investigations, and court rulings—to understand the compliance posture and legal exposure of your rivals. Spot early warning signs of operational risk, delays, or reputational damage, and use these insights to fine-tune your market strategy, mitigate your own risk, or capitalize on competitor setbacks.
👔 BetterMe Management and Leadership Team
Understand who’s steering your competitors by tracking changes in their management and leadership teams. Gain insights into strategic direction, leadership style, and organizational priorities based on executive backgrounds and hiring trends. Use this knowledge to anticipate competitive moves, tailor your sales or partnership approach, and benchmark against industry leaders.
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CTO
[email protected] -
CEO & Founder of BetterMe, Health Coach, Harvard Guest Speaker, Forbes 30 Under 30. On a mission to create an inclusive, healthier world by inspiring change in people of all ages, shapes and backgrounds.[email protected]
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💢 Director of Mental Health & Support[email protected]
⚔️ BetterMe Alternatives and Competitors
Identify the competitors of your competitors to uncover indirect threats, emerging disruptors, and untapped opportunities. Understand the broader competitive ecosystem, spot white space in the market, and gain strategic context that helps you position more effectively. These insights sharpen your market intelligence and reveal angles others often overlook.
- livestrong.com |
- TaskHuman |
- Caliber |
- Remote Coach |
- StayWell |
- Looxid Labs |
- WeightWatchers |
- HealthifyMe |
- FITTR |
- FOUND |
- 8fit |
- Freeletics |
- Liva Healthcare |
- Kickoff |
- revoo-app.com |
- berkayturkkan.com |
- gravity.fitness |
- espn.com |
- canva.com |
- loom.com |
- everfit.io |
- orientatech.es
💼 BetterMe Hiring and Layoffs
Track key workforce changes—new hires, leadership shifts, and layoffs—to spot strategic organizational moves. Identify rising competitors, uncover shifts in company direction, and seize opportunities to attract top talent or engage new decision-makers. Use these insights to refine your recruitment strategy and build stronger business relationships.
- BetterMe is hiring a full-time remote content manager to join their team.
- BetterMe is hiring an ERP Developer to work on a Microsoft Dynamics 365 Business Central project, as announced by recruiter Yaroslava Bondarchuk on March 20, 2025.
- BetterMe's leadership team is 50% women, reflecting their commitment to empowerment and equality.
🤝 BetterMe Partnerships, Clients and Vendors
Monitor new partnerships, client wins, and vendor relationships to understand where your competitors are gaining traction. Spot emerging alliances, evaluate ecosystem shifts, and identify potential partners or prospects early. These insights help you refine your sales strategy, anticipate market movements, and stay one step ahead in a dynamic competitive landscape.
- BetterMe for Business helped ZONE3000 significantly reduce stress and burnout, leading to a healthier culture and improved productivity after 12 months.
📈 BetterMe Financial Performance, Fundraising, M&A
Track competitors’ financial performance, fundraising rounds, and M&A activity to assess their growth trajectory and strategic focus. Uncover signals of expansion, market entry, or consolidation, and benchmark your position accordingly. Use these insights to inform investor conversations, identify acquisition opportunities, and fine-tune your competitive strategy.
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